Head of Digital Growth
Sector: FMCG, E-commerce, Subscription
Location: London
Salary: £75,000-£90,000 DOE + Performance Bonus
Reporting to: Founder / CEO
We are partnering with an ambitious, premium drinks lifestyle business entering an exciting new phase of growth.We are looking for an exceptional Head of Digital Growth to transform the digital business, accelerate online revenue and build a highly profitable, scalable subscription model.This is a commercially focused growth leadership position, not a traditional Head of Marketing or Head of E-commerce role.The successful candidate will take complete ownership of the online customer journey, from acquisition and conversion through to retention, recurring revenue and customer lifetime value.
The Role
Reporting directly to the Founder, you will be responsible for developing and executing an ambitious digital growth strategy, taking the online and subscription business to the next level.The business has successfully established itself through brand reputation, organic social content and strong commercial relationships.The next phase requires a more sophisticated, data-driven and aggressive approach to digital customer acquisition and revenue generation.You will be expected to bring pace, creativity, commercial accountability and a relentless focus on results, building a clear strategy that delivers measurable growth.This is a hands on leadership role requiring someone who can think strategically but is equally comfortable rolling up their sleeves and making things happen.
Key Responsibilities
- Take full ownership of online revenue, profitability and subscription growth, developing and executing an ambitious digital strategy to deliver significant year-on-year growth and achieve commercial targets.
- Drive new customer acquisition through paid social, Google Ads, SEO, partnerships and innovative digital campaigns, optimising acquisition costs, marketing ROI and overall profitability.
- Own the entire online customer journey, improving website performance, conversion rates, user experience and checkout processes to maximise sales and customer engagement.
- Build and scale a profitable subscription business, increasing recurring revenue, customer lifetime value and retention through targeted CRM, loyalty programmes and personalised customer journeys
- Develop creative, commercially focused digital campaigns that strengthen the premium brand positioning, maximise social engagement and identify new opportunities for growth, partnerships and customer acquisition
- Lead digital growth initiatives with pace, energy and accountability, using data driven insights to measure performance, optimise investment and work closely with the Founder and leadership team to deliver ambitious business objectives
Experience:
- Significant experience in a senior digital growth, e-commerce, performance marketing or commercially focused marketing leadership role
- A demonstrable track record of delivering substantial online revenue growth
- Experience building or scaling subscription, DTC or recurring revenue businesses
- Strong expertise in customer acquisition, conversion optimisation, CRM and retention
- An excellent understanding of digital commercial metrics, including CAC, LTV, ROAS, conversion rates and churn
- Experience developing and executing growth strategies with clear commercial accountability
- A strong appreciation for premium consumer brands, ideally within FMCG, food and beverage, lifestyle or hospitality
- The ability to combine creative thinking with analytical and financial discipline
- Experience achieving impressive results with relatively modest marketing budgets
- Excellent leadership, communication and influencing skills
- The confidence to work directly with a Founder and senior stakeholders, challenging ideas and driving decisions
Kind Regards,
#J-18808-Ljbffr
Head of Digital Growth in City of London employer: COREcruitment Ltd
Join a vibrant and growing hospitality group in the heart of London, where you will play a pivotal role in shaping the employee experience. With a strong focus on personal development and a supportive work culture led by an inspiring mentor, this position offers unique opportunities for growth and collaboration within a dynamic team. Enjoy the benefits of working in a fast-paced environment that values innovation and employee welfare, all while being part of a company with ambitious plans for the future.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Growth in City of London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like COREcruitment Ltd are looking for when hiring for a Head of Digital Growth.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to COREcruitment Ltd for the Head of Digital Growth, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at COREcruitment Ltd as a Head of Digital Growth, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out COREcruitment Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital Growth.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at COREcruitment Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with COREcruitment Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at COREcruitment Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at COREcruitment Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that COREcruitment Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at COREcruitment Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
