Field Sales Manager

Field Sales Manager

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and develop a dynamic sales team to drive growth in the drinks industry.
  • Company: Join a leading national drinks distributor with an innovative portfolio.
  • Benefits: Competitive salary, bonuses, exclusive product discounts, and flexible working options.
  • Why this job: Make an impact in a thriving industry while growing your career.
  • Qualifications: Proven sales leadership experience in the Drinks FMCG sector.
  • Other info: Exciting opportunities for progression and collaboration with a passionate team.

The predicted salary is between 43200 - 72000 £ per year.

My client has developed one of the most innovative and exciting portfolios over the past 10 years, with a range of exceptional global brands associated with them. This business has a strong reputation in the drink industry and established relationships with most businesses across the UK.

We are currently looking for a Field Sales Manager to join this growing team. The Field Sales Manager will ultimately be responsible for leading a team to achieve growth within their sales area and drive the sales strategy across the on-trade. The Field Sales Manager will be required to create the strategy, manage the full commercial's across the on-trade, utilize the CMR system and build relationships with both stakeholders and teams to drive success. The ideal Field Sales Manager will have a strong network across the on-trade and be able to manage a large national team.

Company Benefits:

  • A competitive salary, bonus and package associated with the role
  • Opportunity for progression and growth in the business
  • Exclusive discounts of products and a flexible working pattern.

The Field Sales Manager responsibilities include:

  • Lead, coach, and develop a team of sales professionals, setting clear targets and ensuring consistent delivery against KPIs.
  • Design and implement the commercial sales strategy for the region, aligning with national business objectives and maximising market penetration.
  • Drive growth in the free trade sector, managing and expanding relationships with pubs, bars, and independent venues.
  • Oversee a portfolio of key accounts, ensuring strong commercial performance, contract compliance, and opportunities for upselling and cross-selling.
  • Negotiate pricing, volume commitments, and promotional activity to maximise margin and profitability.
  • Build and manage route-to-market partnerships, ensuring efficient distribution, competitive pricing, and strong customer support.
  • Identify and win new business opportunities, targeting high-value prospects to increase market share.
  • Analyse sales performance and market data to adjust strategy and respond to emerging trends.
  • Collaborate with marketing to deliver impactful regional activations and brand-led events to support sales objectives.

The Ideal Field Sales Manager:

  • Strong track record in sales leadership within the Drinks FMCG sector, ideally with an on-trade network and leadership skills.
  • Demonstrable success in delivering commercial growth through both account management and new business acquisition.
  • Confident negotiator with experience managing P&L responsibility for a region or business unit.
  • Deep understanding of sales performance metrics and the ability to translate insights into actions.
  • Experience developing teams to exceed targets and achieve commercial objectives.

If you are interested in having a chat about this role, please forward updated CV's to COREcruitment.

Field Sales Manager employer: COREcruitment International

As a leading national drinks distributor, our company offers an exceptional work environment that fosters growth and innovation. With a competitive salary package, exclusive product discounts, and flexible working patterns, we prioritise employee well-being and development. Join us to lead a dynamic team in a thriving industry, where your contributions directly impact our success and your career progression is supported through ongoing training and mentorship.
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Contact Detail:

COREcruitment International Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Field Sales Manager

✨Tip Number 1

Network like a pro! Get out there and connect with people in the drinks industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that Field Sales Manager role!

✨Tip Number 2

Showcase your leadership skills! When you get the chance to chat with hiring managers, share specific examples of how you've led teams to success. Highlight your experience in driving sales strategies and achieving targets – it’s what they want to hear!

✨Tip Number 3

Research the company inside out! Understand their portfolio and market position. This will not only help you tailor your conversations but also show your genuine interest in the role. Plus, it’ll give you some great talking points during interviews.

✨Tip Number 4

Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications and updates!

We think you need these skills to ace Field Sales Manager

Sales Leadership
Team Development
Commercial Sales Strategy
Account Management
Negotiation Skills
P&L Management
Market Analysis
Relationship Building
Business Development
Performance Metrics Analysis
Customer Support Management
Market Penetration Strategies
Collaboration with Marketing

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Field Sales Manager role. Highlight your experience in sales leadership, especially within the Drinks FMCG sector, and showcase any relevant achievements that align with the job description.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the role. Mention your strong network in the on-trade and how you’ve successfully driven growth in previous positions.

Showcase Your Leadership Skills: Since this role involves leading a team, make sure to highlight your leadership experience. Share examples of how you've coached and developed teams to exceed targets and achieve commercial objectives.

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you one step closer to joining our innovative team!

How to prepare for a job interview at COREcruitment International

✨Know Your Numbers

As a Field Sales Manager, you'll need to demonstrate your understanding of sales performance metrics. Brush up on your past achievements and be ready to discuss specific figures, like percentage growth or revenue targets you've hit. This shows you’re not just about the talk but can back it up with solid results.

✨Showcase Your Leadership Style

You’ll be leading a team, so it's crucial to convey your leadership style during the interview. Prepare examples of how you've coached and developed teams in the past. Highlight any strategies you've implemented that led to exceeding targets, as this will resonate well with the interviewers.

✨Build Relationships

Since relationship-building is key in this role, come prepared with examples of how you've successfully managed relationships with stakeholders in the on-trade sector. Discuss how you’ve navigated challenges and turned them into opportunities, showcasing your ability to connect and collaborate.

✨Understand the Market

Familiarise yourself with the current trends in the drinks industry, especially within the on-trade sector. Be ready to discuss how these trends could impact the company’s strategy. Showing that you’re informed and proactive about market changes will set you apart from other candidates.

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