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- Tasks: Lead guest engagement strategies and enhance loyalty for design-led lifestyle hotels.
- Company: Dynamic hospitality group focused on innovative guest experiences.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on guest experiences through data-driven CRM strategies.
- Qualifications: Degree in Marketing or related field and 3+ years of CRM experience.
- Other info: Join a creative team and stay ahead with the latest hospitality tech trends.
We\’re looking for a strategic and detail-oriented CRM Manager to lead guest engagement and retention strategies across a collection of design-led lifestyle hotels.
Find out if this opportunity is a good fit by reading all of the information that follows below.
As CRM Manager, you\’ll oversee everything from database segmentation and campaign planning to automation and post-stay journeys. If you\’re data-driven, hospitality-minded, and passionate about personalisation at scale, this is the role for you.
Key Responsibilities
Design and implement CRM strategies that enhance guest loyalty, drive repeat bookings, and increase customer lifetime value.
Manage and maintain a clean, segmented guest database across multiple systems including PMS, OTAs, and booking engines.
Plan and deliver personalised, multi-channel campaigns (email, SMS, app) that reflect booking behaviour, preferences, and lifecycle stage.
Build and refine automated journeys, from pre-arrival to post-stay follow-ups and win-back flows.
Lead the ongoing development and performance tracking of the brand\’s loyalty programme, including exclusive offers, experiences, and partnerships.
Monitor campaign performance and key CRM metrics, delivering insights and recommendations to optimise guest engagement.
Collaborate with marketing, operations, and revenue teams to align communications with commercial goals.
Ensure compliance with GDPR and best practice in guest data management and opt-in processes.
Stay informed on emerging CRM tools, integrations, and hospitality tech trends to evolve the company\’s approach.
What You\’ll Bring
A degree in Marketing, Business, Data Analytics, or related discipline.
3+ years of CRM experience, ideally within hospitality, travel, or luxury sectors.
Strong working knowledge of CRM platforms such as Salesforce, Revinate, Cendyn, or similar.
Solid understanding of data segmentation, automation, and personalised campaign workflows.
Excellent communication skills with a keen eye for tone and brand voice.
Strong analytical mindset with experience using data to drive decisions and improve results.
Desirable
Experience integrating CRM with booking systems and PMS tools.
Familiarity with guest journey mapping and omni-channel engagement strategies.
Background in loyalty programme development or hospitality partnerships.
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CRM Manager employer: COREcruitment International
Contact Detail:
COREcruitment International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality and CRM sectors on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRM campaigns and successes. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM strategies and guest engagement practices. Bring fresh ideas to the table that align with their goals. This shows you’re not just interested in the role, but also invested in their success!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the CRM Manager role. Highlight your experience in hospitality and any specific CRM platforms you've worked with, as this will show us you're a great fit for the position.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about guest engagement and how your strategic mindset can enhance our loyalty programmes. Be sure to mention any relevant achievements that demonstrate your impact in previous roles.
Showcase Your Analytical Skills: Since this role is data-driven, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to inform your decisions or improve campaign performance in past positions. We love seeing numbers that back up your success!
Apply Through Our Website: We encourage you to apply directly through our website. This not only streamlines the process but also ensures we get all the information we need to consider your application thoroughly. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at COREcruitment International
✨Know Your CRM Tools
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Salesforce or Revinate. Brush up on how these tools can enhance guest engagement and retention strategies, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Data Skills
Prepare to discuss specific examples of how you've used data to drive decisions in previous roles. Be ready to explain your approach to database segmentation and how it has improved campaign performance. This will demonstrate your analytical mindset and ability to optimise guest engagement.
✨Personalisation is Key
Think about how you can bring personalisation to life in your campaigns. Have a few ideas ready on how you would design multi-channel campaigns that reflect guest preferences and behaviours. This will highlight your strategic thinking and creativity in enhancing guest loyalty.
✨Stay Updated on Trends
Familiarise yourself with the latest trends in CRM and hospitality tech. Being able to discuss emerging tools and integrations during your interview will show that you’re proactive and passionate about evolving the company’s approach to guest engagement.
