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- Tasks: Lead guest engagement and retention strategies for design-led lifestyle hotels.
- Company: Join a dynamic team focused on creating memorable hospitality experiences.
- Benefits: Enjoy flexible working options and exciting corporate perks.
- Why this job: Be part of a creative culture that values data-driven decision-making and personalisation.
- Qualifications: Looking for detail-oriented individuals with a passion for CRM and hospitality.
- Other info: Opportunity to shape guest experiences and drive impactful marketing campaigns.
The predicted salary is between 28800 - 43200 £ per year.
We\’re looking for a strategic and detail-oriented CRM Manager to lead guest engagement and retention strategies across a collection of design-led lifestyle hotels. As CRM Manager, you\’ll oversee everything from database segmentation and campaign planning to automation and post-stay journeys. If you\’re data-driven, hospitality-minded, and passionate about personalisation at scale, this is the role for you. Key Responsibilities Design and implement CRM strategies that enhance guest loyalty, drive repeat bookings, and increase customer lifetime value. Manage and maintain a clean, segmented guest database across multiple systems including PMS, OTAs, and booking engines. Plan and deliver personalised, multi-channel campaigns (email, SMS, app) that reflect booking behaviour, preferences, and lifecycle stage. Build and refine automated journeys, from pre-arrival to post-stay follow-ups and win-back flows. Lead the ongoing development and performance tracking of the brand\’s loyalty programme, including exclusive offers, experiences, and partnerships. Monitor campaign performance and key CRM metrics, delivering insights and recommendations to optimise guest engagement. Collaborate with marketing, operations, and revenue teams to align communications with commercial goals. Ensure compliance with GDPR and best practice in guest data management and opt-in processes. Stay informed on emerging CRM tools, integrations, and hospitality tech trends to evolve the company\’s approach. What You\’ll Bring A degree in Marketing, Business, Data Analytics, or related discipline. 3+ years of CRM experience, ideally within hospitality, travel, or luxury sectors. Strong working knowledge of CRM platforms such as Salesforce, Revinate, Cendyn, or similar. Solid understanding of data segmentation, automation, and personalised campaign workflows. Excellent communication skills with a keen eye for tone and brand voice. Strong analytical mindset with experience using data to drive decisions and improve results. Desirable Experience integrating CRM with booking systems and PMS tools. Familiarity with guest journey mapping and omni-channel engagement strategies. Background in loyalty programme development or hospitality partnerships.
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CRM Manager employer: COREcruitment International
Contact Detail:
COREcruitment International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies that are popular in the hospitality industry. Being knowledgeable about platforms like Salesforce or HubSpot can give you an edge during discussions.
✨Tip Number 2
Showcase your understanding of customer segmentation strategies. Prepare examples of how you've successfully targeted different customer groups in previous roles, as this will demonstrate your strategic thinking.
✨Tip Number 3
Research the specific design-led lifestyle hotels in our collection. Understanding their brand values and target audience will help you tailor your approach and show genuine interest in the role.
✨Tip Number 4
Network with professionals in the hospitality and CRM fields. Attend relevant events or join online forums to connect with others who can provide insights or even referrals for the position.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the CRM Manager position. Tailor your application to highlight your experience in guest engagement, database management, and campaign planning.
Showcase Relevant Experience: In your CV and cover letter, emphasise your previous roles related to CRM, particularly in hospitality or similar industries. Provide specific examples of successful campaigns you've managed and how they improved guest retention.
Highlight Data-Driven Skills: Since the role requires a data-driven approach, mention any relevant tools or software you are proficient in, such as CRM platforms or analytics tools. Discuss how you've used data to inform your strategies and decisions.
Personalise Your Application: Craft a personalised cover letter that reflects your passion for the hospitality industry and your understanding of the importance of personalisation in guest experiences. Make sure to connect your values with those of the company.
How to prepare for a job interview at COREcruitment International
✨Know Your Data
As a CRM Manager, you'll be expected to have a strong grasp of data analytics. Be prepared to discuss your experience with database segmentation and how you've used data to drive guest engagement in previous roles.
✨Showcase Your Campaign Planning Skills
Come ready to share examples of successful campaigns you've planned and executed. Highlight your strategic thinking and how you tailored these campaigns to meet specific guest needs or preferences.
✨Emphasise Personalisation
Since the role focuses on personalisation at scale, be sure to discuss your approach to creating personalised experiences for guests. Share any tools or techniques you've used to enhance guest interactions.
✨Demonstrate Your Hospitality Mindset
This position is within the hospitality sector, so it's crucial to convey your passion for guest experience. Prepare to discuss how your background aligns with the values of the company and how you can contribute to their mission.
