Brand Partnerships Director

Are you a commercially driven, creative partnerships leader with a passion for live experiences and brand engagement? We're looking for a Director of Brand Partnerships for a large live events business to take their commercial strategy to the next level.

Reporting to senior leadership, this is a pivotal role designed to build long-term brand alliances, create innovative partnership propositions, and deliver tangible revenue growth through high-impact sponsorships and brand activations.

Key Focus Areas

• Develop and lead partnership strategy across multiple event formats
• Identify new commercial opportunities with brands, venues, and agencies
• Create compelling propositions for brand activations, fan zones, and seasonal experiences
• Build strategic relationships with household-name food & beverage brands
• Deliver sponsorship deals that offer clear ROI and meaningful audience engagement
• Collaborate cross-functionally with marketing, operations, and revenue teams
• Lead a high-performing partnerships and brand activation team

What You'll Bring

• Proven experience in sponsorship sales and partnership development
• A strong network across brands and agencies – particularly in food, drink, and lifestyle sectors
• Strategic mindset with the ability to craft tailored, commercially viable partnership packages
• Strong financial and commercial acumen
• Confidence working with senior stakeholders, including brand and C-suite leaders
• A passion for live events, fan engagement, and experiential marketing

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