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For Companies At a Glance
- Tasks: Manage influencer partnerships and coordinate media for brand visibility.
- Company: Join a dynamic team in the FMCG/tobacco industry, driving innovative marketing strategies.
- Benefits: Enjoy competitive pay, opportunities for growth, and a vibrant work culture.
- Why this job: Be at the forefront of marketing trends while making a real impact on brand success.
- Qualifications: 4-5 years in FMCG/tobacco; fluency in Mandarin and Cantonese is essential.
- Other info: Exciting opportunity to organise large-scale events and engage directly with consumers.
The predicted salary is between 36000 - 60000 £ per year.
Key Responsibilities:
- Manage and liaise with influencers for brand promotion.
- Coordinate with media outlets to disseminate advertising and maximize brand visibility across multiple platforms.
- Conduct comprehensive market research, analyse competitors’ strategies, and devise actionable marketing strategies to stay ahead of industry trends.
- Develop and implement targeted brand strategies through advertising, promotional materials, and retail marketing promotions to boost sales and increase consumer engagement.
- Work closely with the Business Development and Product Marketing team to gather requirements, analyse business needs, and execute tailored solutions to meet objectives for the UK market.
- Assist with developing annual budgets and provide insights to optimise resource allocation for campaigns.
- Confer with department heads and key staff to discuss important topics, including advertising contracts, media selection, and product promotional strategies.
- Monitor and analyse sales promotion results to assess the cost-effectiveness of campaigns and optimise future strategies.
- Organise large-scale expos and events to create opportunities for direct consumer engagement, enhance brand presence, and drive sales growth.
Requirements:
- 4-5 years experience in FMCG/tobacco industry.
- Mandarin and Cantonese is a must.
Assistant Marketing Manager employer: CoreBridge Global Consulting
Contact Detail:
CoreBridge Global Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the FMCG and tobacco industries. Understanding current market dynamics will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in influencer marketing and brand promotion. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Brush up on your Mandarin and Cantonese language skills if they are not already strong. Being fluent in these languages will be a significant advantage in liaising with influencers and media outlets effectively.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlight your ability to analyse results and optimise strategies, as this aligns closely with the responsibilities of the Assistant Marketing Manager role.
We think you need these skills to ace Assistant Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the FMCG or tobacco industry. Emphasise any previous roles where you managed influencer relationships, conducted market research, or developed marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the responsibilities of the Assistant Marketing Manager role. Mention your proficiency in Mandarin and Cantonese, as this is a key requirement.
Showcase Your Analytical Skills: Provide examples of how you've used data to inform marketing decisions in past roles. Discuss specific campaigns you've worked on, the results achieved, and how you optimised strategies based on sales promotion results.
Highlight Team Collaboration: Since the role involves working closely with various teams, include examples of successful collaborations in your application. Describe how you’ve gathered requirements and executed tailored solutions in previous positions.
How to prepare for a job interview at CoreBridge Global Consulting
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the FMCG and tobacco industries during the interview. Discuss recent trends, challenges, and opportunities in these sectors to show that you are well-informed and passionate about the field.
✨Highlight Your Influencer Management Skills
Since managing influencers is a key responsibility, prepare examples of past experiences where you've successfully collaborated with influencers. Be ready to discuss how you approached these partnerships and the results achieved.
✨Prepare for Market Research Questions
Expect questions related to market research and competitor analysis. Be prepared to explain your methodology for conducting research and how you've used insights to inform marketing strategies in previous roles.
✨Demonstrate Your Budgeting Experience
As budgeting is part of the role, be ready to discuss your experience with developing and managing budgets. Share specific examples of how you've optimised resource allocation for campaigns to achieve better results.
