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For Companies At a Glance
- Tasks: Manage influencer partnerships and coordinate media for brand visibility.
- Company: Join a dynamic team in the FMCG/tobacco industry, driving innovative marketing strategies.
- Benefits: Enjoy competitive pay, opportunities for growth, and a vibrant work culture.
- Why this job: Be part of exciting campaigns that shape brand presence and engage consumers directly.
- Qualifications: 4-5 years in FMCG/tobacco; fluency in Mandarin and Cantonese required.
- Other info: Opportunity to organise large-scale events and enhance your marketing skills.
The predicted salary is between 36000 - 60000 £ per year.
Key Responsibilities:
- Manage and liaise with influencers for brand promotion.
- Coordinate with media outlets to disseminate advertising and maximize brand visibility across multiple platforms.
- Conduct comprehensive market research, analyse competitors’ strategies, and devise actionable marketing strategies to stay ahead of industry trends.
- Develop and implement targeted brand strategies through advertising, promotional materials, and retail marketing promotions to boost sales and increase consumer engagement.
- Work closely with the Business Development and Product Marketing team to gather requirements, analyse business needs, and execute tailored solutions to meet objectives for the UK market.
- Assist with developing annual budgets and provide insights to optimise resource allocation for campaigns.
- Confer with department heads and key staff to discuss important topics, including advertising contracts, media selection, and product promotional strategies.
- Monitor and analyse sales promotion results to assess the cost-effectiveness of campaigns and optimise future strategies.
- Organise large-scale expos and events to create opportunities for direct consumer engagement, enhance brand presence, and drive sales growth.
Requirements:
- 4-5 years experience in FMCG/tobacco industry.
- Mandarin and Cantonese is a must.
Assistant Marketing Manager employer: CoreBridge Global Consulting
Contact Detail:
CoreBridge Global Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Marketing Manager
✨Tip Number 1
Network with professionals in the FMCG and tobacco industries. Attend industry events, webinars, or local meetups to connect with potential colleagues and influencers who can provide insights or referrals for the Assistant Marketing Manager role.
✨Tip Number 2
Familiarise yourself with current trends in marketing strategies specific to the UK market. Understanding what works well in this region will help you demonstrate your knowledge during interviews and discussions with our team.
✨Tip Number 3
Brush up on your Mandarin and Cantonese language skills. Since these languages are a must for the role, being able to communicate effectively in both will set you apart from other candidates and show your commitment to the position.
✨Tip Number 4
Prepare examples of past marketing campaigns you've managed, especially those involving influencer partnerships or large-scale events. Being able to discuss your hands-on experience will highlight your suitability for the Assistant Marketing Manager position.
We think you need these skills to ace Assistant Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the FMCG or tobacco industry. Emphasise any previous roles where you managed influencer relationships, conducted market research, or developed marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the responsibilities of the Assistant Marketing Manager role. Mention your proficiency in Mandarin and Cantonese, as this is a key requirement.
Showcase Your Analytical Skills: Provide examples of how you've used data to inform marketing decisions in past roles. Highlight any experience with analysing sales promotion results and optimising campaigns based on those insights.
Demonstrate Team Collaboration: Discuss your experience working closely with cross-functional teams, such as Business Development and Product Marketing. Illustrate how you’ve contributed to achieving shared objectives and enhancing brand visibility.
How to prepare for a job interview at CoreBridge Global Consulting
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the FMCG and tobacco industries during the interview. Discuss recent trends, challenges, and opportunities in these sectors to show that you are well-informed and passionate about the field.
✨Highlight Your Influencer Management Skills
Since managing influencers is a key responsibility, prepare examples of past experiences where you've successfully collaborated with influencers. Be ready to discuss how you approached these partnerships and the results achieved.
✨Prepare for Market Research Questions
Expect questions related to market research and competitor analysis. Be prepared to explain your methodology for conducting research and how you've used insights to inform marketing strategies in previous roles.
✨Demonstrate Your Budgeting Acumen
As budgeting is part of the role, be ready to discuss your experience with budget management. Share specific examples of how you've optimised resource allocation for campaigns and the impact it had on overall performance.
