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For Companies At a Glance
- Tasks: Transform the marketing function and drive demand generation for a growing SaaS scale-up.
- Company: Dynamic global SaaS scale-up with a strong market reputation.
- Benefits: Competitive daily rate, complete autonomy, and remote work flexibility.
- Other info: Join a bootstrapped business with ambitious growth plans and excellent career opportunities.
- Why this job: Make a real impact in a fast-growing company and shape the future of marketing.
- Qualifications: Proven experience in SaaS startups and strong leadership skills.
Core3 are delighted to partner with a global SaaS scale-up (currently under £10mill ARR) to appoint a Fractional CMO. Rate Negotiable. Likely range is £800-£1300 per day (Outside). Remote. F2F leadership meetings in the Southwest HQ every 2-4 weeks. Duration is 4-6+ months, 2-3 days p/w.
My client is an owner managed, bootstrapped SaaS scale-up currently going through a PE sale. Under £10mill ARR, my client has a very strong reputation in their market, some very loyal partnerships with well recognised global brands (over 90% retention rate) and ambition to grow 3X in the next 4-5 years. Their product is both B2C and B2B, although the focus is growth on larger ticket, enterprise sales.
How you’ll make an impact
- Reporting to CEO, this role requires someone who can transform the marketing function.
- The right CMO will be comfortable working autonomously, with a proven track record working for a SaaS startup of a similar size/stage, and be able to:
- Assess the current marketing strategy, ensuring the team is fit‑for‑purpose to deliver on that strategy, and identify any skills gaps.
- Fix structural issues in the team/framework.
- Deliver value quickly with a focus on demand generation – both B2C (self‑serve) and B2B products/pipelines.
- Lead the hiring of a new Head of Marketing.
- Demonstrate comfort with the existing tech stack – HubSpot (essential), Clay, Webflow CMS, and introduce AI tools for efficiency.
- Work in a bootstrapped business. This person needs to be able to get the best out of what they have available, there isn’t an endless budget.
What you’ll get in return
The Fractional CMO will be given complete autonomy to transform the marketing function working in tandem with a brilliant CEO. The role is outlined as 2-3 days p/w (dependent on rate) and is completely remote (UK). I’ve outlined a rough day rate range above, but the most important thing here is someone who can deliver value quickly and shape the marketing team for the future. So, I’m open to talking to individuals a fraction north of that range.
We invite applications from all qualified candidates who believe they meet the requirements of the role, whilst supporting and promoting equality and diversity to create an inclusive working environment for all.
Fractional CMO employer: Core3 | B Corp™
Contact Detail:
Core3 | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fractional CMO
✨Tip Number 1
Network like a pro! Reach out to your connections in the SaaS world and let them know you're on the hunt for a Fractional CMO role. You never know who might have the inside scoop on opportunities that aren't even advertised yet.
✨Tip Number 2
Showcase your expertise! Create a personal website or a LinkedIn portfolio that highlights your past successes in transforming marketing functions. This will help you stand out and demonstrate your ability to deliver value quickly.
✨Tip Number 3
Prepare for those face-to-face leadership meetings! Brush up on the latest trends in B2B and B2C marketing, especially around demand generation. Being well-versed will show you're ready to hit the ground running.
✨Tip Number 4
Don't forget to apply through our website! We want to see your application come through directly, so make sure you take that step. It’s a great way to ensure your CV lands in the right hands.
We think you need these skills to ace Fractional CMO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Fractional CMO. Highlight your experience in SaaS startups and any relevant achievements that showcase your ability to transform marketing functions.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully led marketing strategies in similar environments, and don’t forget to mention your comfort with tech stacks like HubSpot!
Showcase Your Autonomy: We’re looking for someone who can work independently. In your application, emphasise instances where you’ve taken initiative and delivered results without constant oversight. This will show us you’re ready for the autonomy this role offers.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Core3 | B Corp™
✨Know Your SaaS Inside Out
Before the interview, make sure you thoroughly understand the company's product and its market position. Familiarise yourself with their B2C and B2B offerings, and be ready to discuss how you can drive growth in both areas.
✨Showcase Your Autonomy
This role requires someone who can work independently. Prepare examples from your past experiences where you've successfully transformed a marketing function or led a team autonomously. Highlight your ability to assess strategies and fix structural issues.
✨Be Tech-Savvy
Since the company uses specific tools like HubSpot and Webflow CMS, brush up on these platforms. If you have experience with AI tools for efficiency, be sure to mention it. Showing that you're comfortable with their tech stack will give you an edge.
✨Focus on Quick Wins
The client is looking for someone who can deliver value quickly. Think about strategies you could implement in the first few weeks that would demonstrate immediate impact, especially in demand generation for both B2C and B2B.