Fractional CMO

Fractional CMO

Freelance Home office possible
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At a Glance

  • Tasks: Transform the marketing function and lead a talented team in a dynamic SaaS environment.
  • Company: Join a fast-growing SaaS scale-up with a strong market reputation.
  • Benefits: Competitive daily rate, complete autonomy, and remote work flexibility.
  • Why this job: Make a significant impact on marketing strategy and drive growth for a promising company.
  • Qualifications: Proven experience in SaaS startups and expertise in marketing strategy.
  • Other info: Opportunity to work closely with a visionary CEO and shape the future of the marketing team.

Core3 are delighted to partner with a global SaaS scale-up (currently under £10mill ARR) to appoint a Fractional CMO. Rate Negotiable. Likely range is £800-£1300 per day (Outside). Remote. F2F leadership meetings in the Southwest HQ every 2-4 weeks. Duration is 4-6+ months, 2-3 days p/w.

My client is an owner managed, bootstrapped SaaS scale-up currently going through a PE sale. Under £10mill ARR, my client has a very strong reputation in their market, some very loyal partnerships with well recognised global brands (over 90% retention rate) and ambition to grow 3X in the next 4-5 years. Their product is both B2C and B2B, although the focus is growth on larger ticket, enterprise sales.

How you’ll make an impact

  • Reporting to CEO, this role requires someone who can transform the marketing function.
  • The right CMO will be comfortable working autonomously, with a proven track record working for a SaaS startup of a similar size/stage, and be able to:
  • Assess the current marketing strategy, ensuring the team is fit-for-purpose to deliver on that strategy, and identify any skills gaps.
  • Fix structural issues in the team/framework.
  • Deliver value quickly with a focus on demand generation – both B2C (self-serve) and B2B products/pipelines.
  • Lead the hiring of a new Head of Marketing.
  • Demonstrate comfort with the existing tech stack – HubSpot (essential), Clay, Webflow CMS, and introduce AI tools for efficiency.
  • Work in a bootstrapped business. This person needs to be able to get the best out of what they have available, there isn’t an endless budget.

What you’ll get in return

The Fractional CMO will be given complete autonomy to transform the marketing function working in tandem with a brilliant CEO. The role is outlined as 2-3 days p/w (dependent on rate) and is completely remote (UK). I’ve outlined a rough day rate range above, but the most important thing here is someone who can deliver value quickly and shape the marketing team for the future. So, I’m open to talking to individuals a fraction north of that range.

We invite applications from all qualified candidates who believe they meet the requirements of the role, whilst supporting and promoting equality and diversity to create an inclusive working environment for all. Please apply to this advert or send your CV direct to andrew@core3.co.uk.

Fractional CMO employer: Core3 | B CorpTM

Core3 offers an exceptional opportunity for a Fractional CMO within a dynamic and rapidly growing SaaS scale-up. With a strong emphasis on autonomy, this role allows you to make a significant impact on the marketing function while collaborating closely with a visionary CEO. The company fosters a supportive work culture that values diversity and inclusion, providing a unique chance to shape the future of marketing in a bootstrapped environment, all while enjoying the flexibility of remote work.
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Contact Detail:

Core3 | B CorpTM Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Fractional CMO

✨Tip Number 1

Network like a pro! Reach out to your connections in the SaaS world and let them know you're on the hunt for a Fractional CMO role. You never know who might have the inside scoop on opportunities that aren't even advertised yet.

✨Tip Number 2

Showcase your expertise! Create a portfolio or case studies that highlight your past successes in transforming marketing functions. This will give potential employers a taste of what you can bring to the table.

✨Tip Number 3

Be proactive! Don’t just wait for job postings to pop up. Research companies that align with your values and reach out directly. A well-crafted email can go a long way in making a memorable first impression.

✨Tip Number 4

Apply through our website! We’ve got a streamlined process that makes it easy for you to get your application in front of the right people. Plus, it shows you’re serious about joining the team!

We think you need these skills to ace Fractional CMO

Marketing Strategy Assessment
Demand Generation
B2C Marketing
B2B Marketing
Team Leadership
Hiring and Talent Acquisition
Tech Stack Proficiency (HubSpot, Clay, Webflow CMS)
AI Tool Implementation
Autonomous Working
Budget Management
SaaS Industry Experience
Problem-Solving Skills
Adaptability in a Bootstrapped Environment
Communication Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of Fractional CMO. Highlight your experience in SaaS startups and any relevant achievements that showcase your ability to transform marketing functions.

Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully led marketing teams and generated demand in both B2C and B2B environments.

Showcase Your Tech Savvy: Since familiarity with tools like HubSpot is essential, mention your experience with these platforms. If you’ve used AI tools to enhance efficiency, don’t forget to include that too!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!

How to prepare for a job interview at Core3 | B CorpTM

✨Know Your SaaS Inside Out

Before the interview, make sure you thoroughly understand the company's product and its market position. Familiarise yourself with their B2C and B2B offerings, and be ready to discuss how you can drive growth in both areas.

✨Showcase Your Autonomy

This role requires someone who can work independently. Prepare examples from your past experiences where you've successfully transformed a marketing function or led a team autonomously. Highlight your ability to assess strategies and fix structural issues.

✨Be Tech-Savvy

Since the company uses specific tools like HubSpot and Webflow CMS, brush up on these platforms. Be prepared to discuss how you've used similar tech stacks in previous roles and how you can introduce AI tools for efficiency.

✨Demonstrate Value Quickly

The client is looking for someone who can deliver results fast. Think of strategies you could implement in the first few weeks that would show immediate impact, especially in demand generation. Be ready to share these ideas during your interview.

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