At a Glance
- Tasks: Lead digital analytics and CRO strategies to optimise marketing performance.
- Company: Dynamic company in Newcastle focused on data-driven marketing.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a diverse team committed to continuous learning and innovation.
- Why this job: Shape a culture of experimentation and make impactful decisions with data.
- Qualifications: Strong background in digital analytics and conversion rate optimisation.
The predicted salary is between 45000 - 55000 £ per year.
We are recruiting for a CRO & Analytics Manager to join our client in Newcastle.
This is an exciting opportunity to shape a data-driven marketing function by developing a culture of experimentation, insight-led decision making and continuous optimisation.
Skills/Experience
- Strong experience in digital analytics, marketing performance measurement and conversion rate optimisation.
- Experience across paid media, SEO, website optimisation, email marketing and customer lifecycle marketing.
- Proven experience developing attribution models and measurement frameworks.
- Experience designing and managing structured experimentation and A/B testing programmes.
- Strong understanding of marketing funnels, customer journeys and optimisation methodologies.
- Advanced analytical and problem-solving skills with the ability to translate data into commercial recommendations.
- Experience using GA4, Google Tag Manager, Big Query and Power BI.
- Experience with Dynamics 365 Customer Insights.
- Experience with Optimizely (or similar experimentation platforms).
- Experience using behavioural analytics tools such as Microsoft Clarity, Hotjar or Contentsquare.
Core Responsibilities
- Own the digital analytics and marketing performance measurement framework across all digital channels.
- Define KPIs, reporting frameworks and dashboards aligned to business objectives.
- Analyse performance across paid media, SEO, website, email marketing and customer lifecycle activity.
- Deliver actionable insights to improve acquisition, engagement, conversion and marketing effectiveness.
- Lead the Conversion Rate Optimisation (CRO) strategy and experimentation roadmap.
- Design, manage and evaluate A/B testing and optimisation programmes.
- Analyse customer journeys to identify friction points, usability issues and conversion opportunities.
- Develop attribution models and marketing effectiveness frameworks to support commercial decision-making.
- Define tracking standards, campaign tagging governance and measurement best practice.
- Work closely with internal data teams and external agencies to optimise digital performance.
- Champion a culture of continuous testing, learning and data-driven decision making.
- Ensure analytics and tracking remain compliant with GDPR and evolving privacy standards.
Core-Asset Consulting is an equal opportunities recruiter and we welcome applications from everyone irrespective of age, disability, gender, gender identity or expression, race, colour, ethnic or national origin, sexual orientation, religion or belief, marital/civil partner status or pregnancy.
To apply for this vacancy applicants must be eligible to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.
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CRO & Analytics Manager in Newcastle upon Tyne employer: Core-Asset Consulting Ltd
Core-Asset Consulting is an excellent employer, offering a dynamic work environment in the Gyle area of Edinburgh where Customer Service Advisers can thrive. With a strong commitment to employee growth and development, the company fosters a collaborative culture that values diversity and inclusivity, ensuring that all team members are supported in delivering exceptional service. The contract roles provide stability until May 2027, making it an attractive opportunity for those seeking meaningful employment in the financial services sector.
