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- Tasks: Lead exciting B2C marketing campaigns that drive client engagement and retention.
- Company: Join a top financial services firm with a focus on innovation and growth.
- Benefits: Enjoy a competitive salary, flexible working options, and professional development opportunities.
- Why this job: Make a real impact in a strategic role while shaping the future of marketing.
- Qualifications: Experience in B2C marketing, strong communication skills, and a data-driven mindset.
- Other info: Dynamic team environment with opportunities for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Core-Asset Consulting is partnering with a leading financial services firm in search of a talented B2C Marketing Manager to join their team on a 12-month, fixed-term contract based in Newcastle. This is a strategic, hands-on role with real ownership: you will shape and execute integrated campaigns that drive client acquisition, deepen engagement, boost cross-sales, and improve retention across all B2C channels.
Skills/Experience
- Proven experience in a B2C marketing role, preferably within financial services or another regulated sector.
- History of planning and executing multi-channel marketing campaigns with measurable business outcomes.
- Strong grasp of CRM, email marketing and digital advertising fundamentals.
- Excellent verbal and written communication skills, with the ability to simplify complex information into clear and client-friendly messages.
- Highly data-driven, with a mindset focused on continuous improvement and learning.
- Well organised and proactive, capable of juggling multiple priorities in a fast-paced environment.
- Confident working independently and collaboratively, with strong stakeholder-management skills.
Desirable
- Experience with HubSpot, Salesforce, or similar CRM platforms.
- Familiarity with regulatory communication requirements (e.g., FCA).
- Understanding of financial products such as pensions or investment propositions.
Core Responsibilities
- Plan, execute and optimise multi-channel B2C marketing campaigns to drive acquisition, engagement, cross-selling and retention across digital, social, email, paid media, events and internal sales/advice channels.
- Use segmentation to tailor messaging, create clear and compliant communications, and simplify complex financial topics to strengthen client understanding and relationships.
- Apply data and audience insight to identify opportunities, test and refine activity, and contribute to regular reporting to enhance ROI and business impact.
- Partner with senior marketing leaders (e.g., B2C Channel Manager) to align marketing activity with business objectives.
- Work with Product, Operations, Client Services, and Compliance teams to support strategic business initiatives.
- Liaise with Brand and Communications teams to maintain a consistent client-facing tone and experience.
Core-Asset Consulting is an equal opportunities recruiter and we welcome applications from everyone irrespective of age, disability, gender, gender identity or expression, race, colour, ethnic or national origin, sexual orientation, religion or belief, marital/civil partner status or pregnancy.
To apply for this vacancy applicants must be eligible to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.
B2C Marketing Manager in Newcastle upon Tyne employer: Core-Asset Consulting Ltd
Contact Detail:
Core-Asset Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2C Marketing Manager in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to your connections in the financial services sector and let them know you're on the hunt for a B2C Marketing Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Get your online presence sorted! Make sure your LinkedIn profile is up-to-date and showcases your B2C marketing experience. Share relevant content and engage with industry discussions to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to B2C marketing. Be ready to discuss your past campaigns, how you used data to drive decisions, and how you simplified complex topics for clients. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to show your enthusiasm for joining our team at Core-Asset Consulting.
We think you need these skills to ace B2C Marketing Manager in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the B2C marketing role. Highlight your experience in planning and executing multi-channel campaigns, especially in financial services. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in client acquisition and engagement, and don’t forget to show your passion for the industry.
Showcase Your Data Skills: Since we’re all about being data-driven, make sure to mention any experience you have with CRM tools like HubSpot or Salesforce. Talk about how you've used data to improve marketing outcomes in previous roles – we love a numbers-driven approach!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Core-Asset Consulting Ltd
✨Know Your B2C Marketing Inside Out
Make sure you brush up on your B2C marketing knowledge, especially within the financial services sector. Be ready to discuss specific campaigns you've executed and the measurable outcomes they achieved. This will show that you understand the nuances of the industry and can bring valuable insights to the table.
✨Showcase Your Data-Driven Mindset
Since this role is highly data-driven, come prepared with examples of how you've used data to inform your marketing strategies. Discuss any tools or platforms you've used, like HubSpot or Salesforce, and how they helped you optimise campaigns for better ROI.
✨Simplify Complex Information
Practice explaining complex financial concepts in a straightforward manner. You might be asked to demonstrate how you would communicate these ideas to clients. Use relatable examples to illustrate your points, showing that you can make financial topics accessible and engaging.
✨Be Proactive and Organised
This role requires juggling multiple priorities, so highlight your organisational skills during the interview. Share specific strategies you use to stay on top of tasks and manage your time effectively. This will reassure them that you can thrive in a fast-paced environment.
