Marketing Operations & Insight Manager

Our client, a leading regulated financial services organisation, is seeking an experienced Marketing Operations & Insights Manager to join their team in Newcastle on a permanent basis. This role allows for hybrid working (3 days per week in the office). This is a key role within the marketing function, responsible for driving operational excellence, embedding a data-led approach to decision making, and ensuring marketing activity is delivered efficiently, effectively and within governance frameworks.

The successful candidate will lead the development of customer and adviser insight programmes, oversee marketing performance reporting, and support strong customer outcomes through effective risk and Consumer Duty oversight.

Skills & Experience

• Strong experience in marketing operations, marketing planning and marketing analytics.
• Experience designing and delivering qualitative and quantitative customer research programmes.
• Strong understanding of governance, risk and regulatory requirements, including Consumer Duty.
• Experience managing marketing budgets and monitoring campaign ROI.
• Strong analytical and commercial mindset with the ability to translate data into actionable insight.
• Experience managing external suppliers, agencies and research partners.
• Excellent stakeholder management and communication skills.
• Highly organised with strong attention to detail and the ability to manage multiple priorities.

Core Responsibilities

• Support the optimisation of marketing activity across multiple channels through effective marketing planning and delivery.
• Embed consistent marketing processes, governance frameworks and controls to enable efficient and scalable campaign execution.
• Support the effective use of marketing technology and tools to improve operational efficiency and performance.
• Develop and own a structured customer and adviser insight capability across the marketing function.
• Design and deliver qualitative and quantitative research programmes, including surveys, interviews, panels and testing initiatives.
• Translate customer and market data into commercially relevant insights to improve engagement, campaign effectiveness and decision making.
• Manage external research agencies and supplier relationships.
• Own marketing performance tracking and reporting, providing clear visibility of campaign effectiveness and business impact.
• Monitor campaign ROI and support investment decisions through robust performance analysis.
• Embed and oversee key risk and Consumer Duty metrics across marketing activity to support positive customer outcomes.
• Ensure marketing activity operates within defined governance frameworks, maintaining approvals, controls and audit trails.
• Identify, assess and manage risks across marketing campaigns and communications, working closely with Compliance and Risk teams.
• Support the planning, monitoring and control of the marketing budget, ensuring spend is aligned to strategic priorities.
• Partner with marketing, data, product, compliance and project teams to ensure alignment with wider business objectives.

Benefits

• Highly competitive salary.
• Discretionary bonus.
• Wider benefits package.
• Hybrid working environment.
• Opportunity to join a growing and innovative financial services organisation.
• Excellent career development opportunities.