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- Tasks: Lead and innovate the marketing strategy for a growing financial services firm.
- Company: Boutique financial services business in Edinburgh with a dynamic culture.
- Benefits: Competitive salary and a comprehensive benefits package.
- Why this job: Join the senior management team and shape the firm's brand and growth direction.
- Qualifications: Senior marketing experience in financial services and strong communication skills.
- Other info: Opportunity for creativity and hands-on delivery in an entrepreneurial environment.
The predicted salary is between 36000 - 60000 £ per year.
A growing boutique financial services business in Edinburgh is looking to make a key senior marketing hire as they continue an exciting phase of expansion. Our client is looking to appoint a senior professional to take full ownership of their marketing function. This is a fantastic permanent senior marketing position with genuine influence. You'll join the senior management team from day one, working closely with the leadership group and shaping the firm's brand, communications, and growth direction. The role is ideal for someone who enjoys both strategic thinking and hands-on delivery, and who thrives in a small, entrepreneurial environment.
You will lead a full strategic marketing review, define the future direction of the firm's marketing and brand strategy, and bring fresh ideas and challenge existing approaches - creative thinking and impeccable attention to detail are essential in this role.
Essential Skills/Experience- Senior-level marketing experience within financial services (essential)
- Proven delivery of integrated marketing campaigns with measurable outcomes.
- Excellent written communication skills, particularly around investment-related content.
- Hands-on experience with CRM, marketing automation, digital channels and analytics.
- A strategic mindset paired with strong execution capability and a willingness to roll up your sleeves.
- Creativity, initiative, and the confidence to shape the marketing function.
- Strong knowledge of the UK adviser and platform landscape.
- Conduct a full strategic marketing analysis in the first three months and develop a clear roadmap for where the firm's marketing needs to go next.
- Develop and deliver an integrated marketing strategy aligned to commercial and asset growth objectives.
- Own and execute marketing plans across brand, digital, content, PR and events.
- Deliver multi-channel campaigns targeting financial advisers, networks, DFMs and wealth managers.
- Produce high quality written content (including investment communications), sales collateral and thought leadership.
- Support distribution activity through prospecting, onboarding and follow-up campaigns.
- Own and evolve brand, ensuring consistency of messaging.
- Manage digital channels including website, email, SEO and social media.
- Plan and deliver events, webinars and industry partnerships.
- Track marketing performance, manage budget and ensure FCA financial promotions compliance.
- Competitive salary
- Wider Benefits package
Head of Marketing / Marketing Manager employer: Core-Asset Consulting Ltd
Contact Detail:
Core-Asset Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing / Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the financial services sector. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your innovative ideas for their marketing strategies. This will not only demonstrate your expertise but also show that you're ready to roll up your sleeves and make an impact.
✨Tip Number 3
Be prepared to discuss your past successes. Have specific examples of integrated marketing campaigns you've led, especially those with measurable outcomes. This will help you stand out as someone who can deliver results in a hands-on role.
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of resources to help you land that dream job. Plus, it shows you're serious about joining the team and makes it easier for us to keep track of your application.
We think you need these skills to ace Head of Marketing / Marketing Manager
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your senior-level marketing experience, especially in financial services. We want to see how you've delivered integrated campaigns with measurable outcomes, so don’t hold back on those details!
Craft Compelling Content: Since excellent written communication is key for this role, focus on showcasing your ability to produce high-quality investment-related content. Use clear examples of your previous work to demonstrate your skills.
Be Strategic and Creative: We’re looking for someone who can think strategically while also being hands-on. Share your ideas on how you would conduct a strategic marketing analysis and what fresh approaches you’d bring to the table.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the team!
How to prepare for a job interview at Core-Asset Consulting Ltd
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of marketing metrics. Brush up on key performance indicators (KPIs) relevant to financial services and be ready to discuss how you've used data to drive successful campaigns in the past.
✨Showcase Your Creativity
This role requires fresh ideas and creative thinking. Prepare examples of innovative marketing strategies you've implemented before. Think about how you can challenge existing approaches and bring something new to the table.
✨Master the Art of Communication
Excellent written communication skills are essential, especially for investment-related content. Practice articulating complex financial concepts in a clear and engaging way. Bring samples of your work to showcase your writing prowess during the interview.
✨Be Ready to Roll Up Your Sleeves
The ideal candidate thrives in a hands-on environment. Be prepared to discuss times when you've taken initiative and executed marketing plans yourself. Highlight your strategic mindset but also your willingness to get involved in the nitty-gritty of marketing operations.
