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For Companies At a Glance
- Tasks: Lead and optimise digital marketing campaigns to grow our personal injury law firm.
- Company: Join a family-owned law firm with a vibrant culture in Dorking, Surrey.
- Benefits: Competitive salary, flexible working environment, and opportunities for professional growth.
- Why this job: Make a real impact by modernising our marketing strategy in a competitive market.
- Qualifications: 10+ years of experience in paid digital advertising and SEO management.
- Other info: Work closely with a young owner in a dynamic and growing environment.
The predicted salary is between 48000 - 72000 £ per year.
Overview
Cordell & Co is a personal injury law firm based in Dorking, Surrey. It is a second-generation family owned law firm with a pedigree in a wide range of areas of personal injury. Our firm is growing and the opportunity will allow you to operate within a growing, vibrant environment working closely with the owner in their plan to modernise and develop the firm into a top personal injury practice. The candidate must be confident of working with a young owner with an overall goal of growing the firm with organic investment.
Job Specification
The role will require expert knowledge, experience and understanding of paid digital advertising. As the market we are in involves single use services there is very little differentiation between competitors; this means the candidate will have to be comfortable working within the competitive online market. Knowledge of landing page user experience and conversion rate optimisation is also important. Social advertising knowledge is key with experience required for Meta necessary. Technical knowledge is required for managing landing pages. Management and development of our website for SEO purposes is also key. Development of the website whilst keeping LLM applications in mind is also important. Guidance as to the ad copy used in line with the above. Extensive experience is necessary with managing paid marketing campaigns in, ideally, competitive markets. 10+ years would be ideal.
Summary
- Management and optimisation of Google ads campaigns
- Management and optimisation of Bing ads campaigns
- Management and optimisation of Meta ads campaigns
- Development of our website SEO keeping LLM application in mind
Head of Marketing in Dorking employer: Cordell & Co. Solicitors
Contact Detail:
Cordell & Co. Solicitors Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Dorking
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in personal injury law. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those involving paid digital advertising. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on industry trends! Follow marketing blogs and join relevant online communities. This will not only keep you informed but also give you talking points during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience with Google, Bing, and Meta ads, and show us how you can help grow Cordell & Co's marketing efforts.
We think you need these skills to ace Head of Marketing in Dorking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience with paid digital advertising and any relevant achievements in managing campaigns. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for Cordell & Co. Mention your understanding of the competitive online market and how you plan to help us grow our business.
Showcase Your Technical Skills: Don’t forget to highlight your technical knowledge, especially around landing pages and SEO. We’re looking for someone who can manage and optimise our website effectively, so let us know what you’ve done in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Cordell & Co. Solicitors
✨Know Your Stuff
Make sure you brush up on your knowledge of paid digital advertising, especially Google, Bing, and Meta ads. Be ready to discuss specific campaigns you've managed and the results you've achieved. This will show that you’re not just familiar with the tools, but you know how to use them effectively in a competitive market.
✨Showcase Your Creativity
Since differentiation is key in a crowded market, come prepared with ideas on how to make Cordell & Co stand out. Think about innovative ad copy or unique landing page designs that could improve user experience and conversion rates. This will demonstrate your ability to think outside the box and contribute to the firm's growth.
✨Talk SEO and LLM
Be ready to discuss your experience with SEO and how it relates to LLM applications. Share examples of how you've optimised websites for search engines in the past, and be prepared to suggest strategies for Cordell & Co’s website. This shows you understand the technical side of marketing and can help elevate their online presence.
✨Connect with the Owner's Vision
Since you'll be working closely with the owner, take some time to understand their vision for modernising the firm. During the interview, express how your marketing strategies align with their goals. This will show that you're not just looking for a job, but that you're genuinely interested in contributing to the firm's future.
