Global Brand Activation and Trade Marketing Manager’ in London

Type: Full Time/Remote

Location: London & South East, UK (easy commute into Central London for Meetings and events)

The Company

At Coravin, we believe every moment is the perfect moment for great wine. As the global leader in wine by-the-glass exploration, our award-winning systems empower wine lovers and professionals to pour any wine, anytime, without compromise. Trusted by top restaurants, bars, wineries, and retailers in over 80 countries, Coravin is changing the way wine is served, sold, and enjoyed.

WHO WE ARE: A global team of 70+ people, based across 3 regions and 8 countries.

OUR VISION: A world where every wine, everywhere is available to be discovered by-the-glass

OUR MISSION: Providing the freedom to choose any wine, any time, in any amount

OUR VALUES: We’re BETTER TOGETHER, like the best food and wine pairings… We appreciate and respect the knowledge, qualities, skills and experiences that everyone brings to the table -our team, partners and customers. We are a friendly and inclusive “BUNCH”. We STRIVE TO THRIVE, like the best vines that continually adapt to their environment to produce the best grapes… we act on trends, market conditions and feedback to deliver, learn and grow. We aim for the best possible “VINTAGE”. We’re RESILIENT & RESOURCEFUL, like the best winemakers that navigate everything from bud burst to harvest, barreling to bottling… We’re innovative, inventive and entrepreneurs at heart. We do the right thing to create the best “BLEND”.

The Role:

Reporting into the Head of Global Brand Activation & UK Brand Manager, the primary focus of this role (~85%) is to support the development, delivery and evaluation of Global Brand Activation projects – principally The Coravin Guide and The Coravin Sommelier Summit. In addition, the secondary focus (~15%) responsible for global digital trade marketing website and communications in line with global brand and communication strategy for this part of the role you have a dotted line into our Senior Director of Global Marketing.

Global Brand Activation Responsibilities:

• The Coravin Guide

Work with Head of Global Activation to continue to develop and deliver success vs KPI’s for major long-term experiential activation program ‘The Coravin Guide’ – including:

• Help to deliver Guide expansion into new markets, including assisting with development of project playbook for distributor partners, planning and execution of launch events and on-going Guide promotional activity
• Assist with development and execution of Coravin Guide Bi-Monthly Activations to include remote menu-based activations as well as working directly with venues / sommeliers to host in-venue activations
• Assist with development of Consumer & Trade communications including emailers, organic social media and PR

• The Coravin Sommelier Summit

Assist with the development and execution of the new ‘Sommelier Summit’ concept – aiming to execute in ~3-4 markets in 2026 from May 26 Work with Head of Global Activation and cross-functional teams to support development of agenda as well as organisational elements such as venue analysis and bookings, creation and production of support materials

Global Digital Trade Marketing Responsibilities:

Work alongside Senior Director of Global Marketing and cross-functional internal and external agency teams to drive development of:

• B2B Trade Portal – Redesign and on-going maintenance of Coravin’s trade facing website to ensure platform and assets are up to date and optimal
• Trade communications – Develop and deliver email calendar, SMS / Whatsapp communication groups & run annual communication calendar

Skills Required:

• Understanding and experience working with all key elements of the trade and consumer marketing mix, with experience working with / within hospitality and on premise considered essential
• Ability to execute marketing programs and in particular events to a high standard in alignment with core brand values and global marketing goals
• Organizational skills - the ability to manage multiple project streams, prioritizing and delivering according to critical deadlines
• Excellent communication skills – the ability to develop effective ways of working with internal and external stakeholders cross-functionally as well as across multiple markets
• Analytical and Reporting skills to ensure effective tracking of performance and on-going optimization of marketing activities
• Numeracy and budgeting skills to ensure effective budgeting and commercial reporting

Drinks / Wine Industry Experience:

An understanding of the drinks / wine industry essential, ideally accompanied by a level of knowledge and passion for the wine industry

Cultural Sensitivity & Global Market Understanding:

Awareness of and sensitivity to local market dynamics and consumer preferences in different regions

Characteristics Required:

• Demonstrate high ethical standards, with a strong moral compass to do the right thing and demonstrate the Coravin values.
• Entrepreneurial at heart, with innovative thinking and the ability to work in a fast-paced environment and deal with ambiguity.
• Show appreciation and respect for the different ideas, perspectives, qualities, skills, experiences, and diversity our people bring – be that our team, partners and customers.
• Strong communication skills – the ability to articulate yourself clearly and effectively both in person/virtually in writing and verbally.
• Detail orientated with strong administrative, organizational, and prioritization skills; demonstrates the ability to multitask, work efficiently and manage time effectively.
• Ability to anticipate or face challenges before/as they arise and propose appropriate solutions.
• Keen interest in developing new ways of working to make Coravin more efficient and can implement process improvements, whilst maintaining our entrepreneurial spirit.
• People and team orientated, understand their behavior has an impact on others, can build positive relationships and is emotionally aware.
• Positive attitude and energy with the ability to stay calm under pressure.
• Self-motivated and results orientated in a dynamic, fast-paced entrepreneurial environment.
• Love of wine and interest in the wine industry is a definite plus.

Experience & Requirements:

• Educated to degree level with minimum 4+ years in marketing roles
• Experience working within the drinks / wine industry with an understanding of on premise and retail landscape
• Experience in integrated campaign management
• Highly Proficient in Microsoft Office – outlook, excel, word, power point.
• Collaboration & Communication Tools – Proficiency in Microsoft Teams, Slack and SharePoint and Monday for internal communication and document management
• Fluent in English – other languages considered a bonus
• Right to work in UK
• Remote working but with regular travel to London for meetings and events (variable but approximately once per week)

Equal Opportunity Employer

Coravin is committed to creating a diverse environment and is proud to be an equal opportunity employer. Coravin is devoted to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Coravin are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, medical condition, ancestry, age, veteran status or any other status protected under federal, state or local law. Coravin will not tolerate discrimination or harassment based on any of the previously stated characteristics. Coravin is also committed to compliance with all fair employment practices regarding citizenship and immigration status.