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For Companies At a Glance
- Tasks: Lead exciting global brand activation projects and drive innovative marketing strategies.
- Company: Join Coravin, the global leader in wine by-the-glass exploration.
- Benefits: Flexible remote work, competitive salary, and a vibrant team culture.
- Why this job: Make a real impact in the wine industry while working with passionate professionals.
- Qualifications: 4+ years in marketing, ideally within the drinks or wine industry.
- Other info: Dynamic role with opportunities for travel and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: London & South East, UK (easy commute into Central London for Meetings and events)
The Company
At Coravin, we believe every moment is the perfect moment for great wine. As the global leader in wine by-the-glass exploration, our award-winning systems empower wine lovers and professionals to pour any wine, anytime, without compromise. Trusted by top restaurants, bars, wineries, and retailers in over 80 countries, Coravin is changing the way wine is served, sold, and enjoyed.
By allowing wine to be poured without pulling the cork, our systems eliminate waste, enhance profitability, and unlock new possibilities for wine programs worldwide. At home, Coravin gives wine lovers the freedom to explore wine on their own terms, pouring just one glass at a time while keeping the rest of the bottle fresh for weeks, months, or even years.
Whether discovering new vintages, hosting unforgettable tastings, or simply savoring a glass midweek, Coravin ensures that the best wines are always within reach, without the pressure to finish the bottle. Available online and in-store, Coravin can be found in leading international retailers and fine wine shops around the world.
WHO WE ARE
A global team of 70+ people, based across 3 regions and 8 countries.
OUR VISION
A world where every wine, everywhere is available to be discovered by-the-glass.
OUR MISSION
Providing the freedom to choose any wine, any time, in any amount.
OUR VALUES
- BETTER TOGETHER: We appreciate and respect the knowledge, qualities, skills and experiences that everyone brings to the table - our team, partners and customers.
- STRIVE TO THRIVE: We act on trends, market conditions and feedback to deliver, learn and grow.
- RESILIENT & RESOURCEFUL: We’re innovative, inventive and entrepreneurs at heart.
The Role
Reporting into the Head of Global Brand Activation & UK Brand Manager, the primary focus of this role (~85%) is to support the development, delivery and evaluation of Global Brand Activation projects – principally The Coravin Guide and The Coravin Sommelier Summit. In addition, the secondary focus (~15%) is responsible for global digital trade marketing website and communications in line with global brand and communication strategy.
Global Brand Activation Responsibilities
The Coravin Guide:
- Work with Head of Global Activation to continue to develop and deliver success vs KPI’s for major long-term experiential activation program ‘The Coravin Guide’.
- Help to deliver Guide expansion into new markets, including assisting with development of project playbook for distributor partners, planning and execution of launch events and on-going Guide promotional activity.
- Assist with development and execution of Coravin Guide Bi-Monthly Activations.
- Assist with development of Consumer & Trade communications including emailers, organic social media and PR.
The Coravin Sommelier Summit:
- Assist with the development and execution of the new ‘Sommelier Summit’ concept – aiming to execute in ~3-4 markets.
- Work with Head of Global Activation and cross-functional teams to support development of agenda as well as organisational elements such as venue analysis and bookings.
Global Digital Trade Marketing Responsibilities
- Work alongside Senior Director of Global Marketing and cross-functional internal and external agency teams to drive development of B2B Trade Portal.
- Redesign and on-going maintenance of Coravin’s trade facing website.
- Develop and deliver email calendar, SMS / Whatsapp communication groups & run annual communication calendar.
Skills Required
- Understanding and experience working with all key elements of the trade and consumer marketing mix.
- Ability to execute marketing programs and events to a high standard.
- Organizational skills - the ability to manage multiple project streams.
- Excellent communication skills.
- Analytical and Reporting skills.
- Numeracy and budgeting skills.
- Drinks / Wine Industry Experience.
- Cultural Sensitivity & Global Market Understanding.
Characteristics Required
- Demonstrate high ethical standards.
- Entrepreneurial at heart, with innovative thinking.
- Strong communication skills.
- Detail orientated with strong administrative, organizational, and prioritization skills.
- Ability to anticipate or face challenges before/as they arise.
- Keen interest in developing new ways of working.
- People and team orientated.
- Positive attitude and energy.
- Self-motivated and results orientated.
- Love of wine and interest in the wine industry is a definite plus.
Experience & Requirements
- Educated to degree level with minimum 4+ years in marketing roles.
- Experience working within the drinks / wine industry.
- Experience in integrated campaign management.
- Highly Proficient in Microsoft Office.
- Proficiency in Microsoft Teams, Slack and SharePoint.
- Fluent in English – other languages considered a bonus.
- Right to work in UK.
- Remote working but with regular travel to London for meetings and events.
Equal Opportunity Employer
Coravin is committed to creating a diverse environment and is proud to be an equal opportunity employer.
Global Brand Activation and Trade Marketing Manager’ employer: Coravin
Contact Detail:
Coravin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Activation and Trade Marketing Manager’
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wine and marketing industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for wine! When you get the chance to chat with potential employers, let your love for wine shine through. Share your experiences and insights about the industry – it’ll make you stand out as a candidate who truly gets the brand.
✨Tip Number 3
Prepare for interviews by researching Coravin’s products and values. Understand their mission and how you can contribute to their vision. Tailor your responses to show how your skills align with their goals – it’ll demonstrate that you’re not just another applicant!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Coravin team. So, hit that apply button and let’s get you in the door!
We think you need these skills to ace Global Brand Activation and Trade Marketing Manager’
Some tips for your application 🫡
Show Your Passion for Wine: When you're writing your application, let your love for wine shine through! Share any experiences or knowledge you have about the wine industry. We want to see that you're not just applying for a job, but that you're genuinely excited about what we do at Coravin.
Tailor Your Application: Make sure to customise your CV and cover letter to match the role of Global Brand Activation and Trade Marketing Manager. Highlight relevant skills and experiences that align with our mission and values. We appreciate when candidates take the time to connect their background to what we're all about!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We value effective communication, so make sure your writing reflects that. Remember, we’re looking for someone who can articulate ideas clearly, just like we do in our marketing!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, it shows that you’re proactive and keen to join our team at Coravin!
How to prepare for a job interview at Coravin
✨Know Your Wine
Since this role is all about wine, make sure you brush up on your wine knowledge. Familiarise yourself with different types of wines, regions, and trends in the industry. Being able to discuss your passion for wine will show that you're not just a marketer but also someone who genuinely cares about the product.
✨Showcase Your Marketing Skills
Prepare examples of past marketing campaigns you've worked on, especially those related to events or brand activations. Be ready to discuss how you measured success and what KPIs you focused on. This will demonstrate your ability to execute marketing programs effectively.
✨Understand the Company Culture
Coravin values teamwork and innovation, so be prepared to discuss how you embody these traits. Think of examples where you've collaborated with others or adapted to challenges in a fast-paced environment. This will help you connect with the interviewers on a cultural level.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about their upcoming projects or how they measure the success of their brand activations. This shows your genuine interest in the role and helps you understand if the company is the right fit for you.
