At a Glance
- Tasks: Lead digital campaigns and connect brands with shoppers in the eCommerce space.
- Company: Join Ferrero, a global leader in sweet-packaged foods with iconic brands.
- Benefits: Enjoy competitive perks, a supportive culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make an impact by driving eCommerce growth and shaping digital strategies.
- Qualifications: Experience in digital marketing and strong data analysis skills required.
The predicted salary is between 45000 - 55000 € per year.
About the Role: At Ferrero, we are transforming how our brands connect with shoppers in the digital space, and this role sits at the heart of that journey. As eCommerce Media & Content Manager, you will lead the planning and execution of retailer search and digital campaigns across both omnichannel and pureplay environments. Acting as a key bridge between Marketing and Sales, you will ensure that brand ambition and commercial priorities are fully aligned, translating strategy into high-impact eCommerce execution. Working closely with Media, Brand Marketing, Shopper and Sales teams, alongside agency partners, you will shape and deliver campaigns that drive visibility, engagement and conversion. You will take ownership of performance and investment across digital channels, managing budgets effectively to maximise return on ad spend while continuously optimising results. This is a highly collaborative role where you will influence multiple stakeholders, bring together data and creativity, and play a key part in accelerating Ferrero’s eCommerce growth.
Main Responsibilities: You will lead the development and execution of eCommerce media campaigns, managing agency and customer briefs to ensure strong alignment with Ferrero’s priorities and delivering against key KPIs. Acting as a key link between Marketing and Sales, you will ensure brand and commercial objectives are fully aligned, while managing budgets and optimising spend to drive strong return on investment and the most effective channel mix across all digital platforms. A key part of the role will be owning performance marketing, including KPI tracking, reporting, analysis and insight generation across platforms such as Amazon AMS, Criteo and Citrus. You will use post-campaign evaluations and competitor analysis to identify opportunities, continuously improving future plans and embedding a test-and-learn approach. In addition, you will play a central role in shaping digital best practice, working with global teams and the wider eCommerce function to ensure consistency with Ferrero standards. You will also support the delivery of a best-in-class digital shelf experience, collaborating with agencies and internal teams to enhance content quality, visibility and overall performance across key customers.
About You: You will bring strong experience in digital performance marketing, ideally within an FMCG or fast-paced commercial environment, with a proven ability to manage campaigns across eCommerce platforms. You are confident working with data, able to translate insights into clear actions, and comfortable managing budgets and driving measurable performance outcomes. You have experience working with agencies and third-party partners, with the ability to influence and collaborate effectively across cross-functional teams. Your communication skills are strong, allowing you to align stakeholders and bring clarity to complex digital strategies. You are naturally proactive, detail-oriented and commercially minded, with a passion for continuous improvement and staying ahead of digital trends. Experience with platforms such as Amazon AMS, Criteo or similar tools would be advantageous, alongside a strong interest in how content and media work together to create an outstanding online shopper experience.
Our Benefits & Perks: Careers with caring built in - discover our benefits here.
About Ferrero: Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero: Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
eCom - Media & Content Manager employer: Copyright.Ferrero.2022
Ferrero is an exceptional employer that prioritises employee growth and inclusivity, fostering a collaborative work culture where creativity and data-driven insights thrive. As an eCommerce Media & Content Manager, you will be at the forefront of digital innovation, with access to comprehensive benefits and opportunities for professional development in a globally recognised company. Join us in shaping the future of our iconic brands while enjoying a supportive environment that values diversity and personal success.
StudySmarter Expert Advice🤫
We think this is how you could land eCom - Media & Content Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Ferrero or similar companies. A friendly chat can open doors and give you insights that might just help you land that eCom Media & Content Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes in digital performance marketing. This is your chance to shine and demonstrate how you can drive visibility and engagement.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of eCommerce platforms like Amazon AMS and Criteo. Be ready to discuss how you've used data to optimise campaigns and improve ROI – this will show you're the right fit for the role!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Ferrero team and contributing to their eCommerce growth.
We think you need these skills to ace eCom - Media & Content Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the eCom - Media & Content Manager role. Highlight your experience in digital performance marketing and any relevant campaigns you've managed. We want to see how your skills align with what Ferrero is looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to Ferrero's eCommerce growth. Be sure to mention your experience with platforms like Amazon AMS or Criteo if you have it.
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to showcase your ability to work with data in your application. Mention specific examples where you've used insights to drive campaign performance or optimise budgets.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you'll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Copyright.Ferrero.2022
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital performance marketing, especially within eCommerce. Familiarise yourself with platforms like Amazon AMS and Criteo, as well as how they can drive visibility and engagement. Being able to discuss specific campaigns you've managed or insights you've gained will show you're the right fit for the role.
✨Align with Their Goals
Understand Ferrero's brand ambitions and commercial priorities. Be ready to discuss how you can bridge the gap between Marketing and Sales, ensuring that both sides are aligned. Prepare examples of how you've successfully managed cross-functional teams in the past to achieve common goals.
✨Data is Your Best Friend
Since this role involves a lot of data analysis, come prepared to talk about how you've used data to inform your decisions. Share specific instances where your insights led to improved campaign performance or budget management. This will demonstrate your analytical skills and your ability to drive measurable outcomes.
✨Show Your Collaborative Spirit
This position requires a lot of teamwork, so be ready to highlight your experience working with agencies and third-party partners. Discuss how you've influenced stakeholders and collaborated effectively across different teams. A good example of a successful project where you brought together various parties will go a long way!
