At a Glance
- Tasks: Drive category performance and develop strategies in a fast-paced FMCG environment.
- Company: Join Ferrero, a global leader in sweet-packaged foods with iconic brands.
- Benefits: Enjoy competitive perks, career growth, and a supportive work culture.
- Other info: Collaborate cross-functionally and thrive in a dynamic, diverse workplace.
- Why this job: Make an impact by analysing data and influencing key business decisions.
- Qualifications: Strong analytical skills and a passion for shopper behaviour are essential.
The predicted salary is between 30000 - 40000 € per year.
About the Role: At Ferrero, we are committed to delivering growth through insight, innovation, and strong customer partnerships. As a Category Development Executive, you will play a key role in driving category performance and supporting the delivery of our Winning in Market strategy. Working closely with Trade Marketing, including Revenue Growth Management, Customer Category Development and Shopper Marketing, you will take ownership of key projects and contribute to the development of category strategies. You will collaborate cross-functionally with Sales and Marketing teams, using data and insight to identify opportunities, influence decisions, and optimise category growth across channels.
This role offers an exciting opportunity to build your commercial capability within a fast-paced FMCG environment, with exposure to both internal stakeholders and external retail partners.
Main Responsibilities:- You will support the development and execution of category strategies aligned to business objectives, bringing together market trends, shopper behaviour, and competitive insights to identify growth opportunities.
- Working closely with Trade Marketing, Sales, and Marketing teams, you will help translate strategy into actionable plans that drive performance across key customers and channels.
- A core part of your role will involve analysing data from multiple sources, including Nielsen, Circana, and internal systems, to generate actionable insights.
- You will track category performance, identify risks and opportunities, and present clear recommendations to stakeholders, supporting data-driven decision making across the business.
- You will collaborate with Customer Category Development and key retail partners to support category growth initiatives, ensuring customer and shopper insights are embedded into planning.
- This includes contributing to category presentations and helping influence in-store execution, ranging, and promotional strategies.
- In addition, you will support the development of the “picture of success” across channels, including assortment, merchandising, and ranging strategies.
- You will work closely with Revenue Growth Management to ensure alignment between pricing, promotions, and overall category plans, supporting the delivery of sustainable growth.
- You are an analytically strong and commercially curious individual, with a passion for understanding shopper behaviour and driving category performance.
- You bring strong problem-solving skills, with the ability to interpret data and translate it into clear, actionable insights.
- You are confident working cross-functionally, building relationships with stakeholders across Sales, Marketing, and Finance, and are comfortable operating in a fast-paced environment where priorities can shift.
- Your communication and influencing skills allow you to present insights clearly and contribute to decision making.
- You demonstrate strong organisation and attention to detail, with the ability to manage multiple projects simultaneously while delivering to deadlines.
- You are proactive, eager to learn, and motivated to develop your career within category development and FMCG.
Category Development Executive - BFY employer: Copyright.Ferrero.2022
Ferrero is an exceptional employer that fosters a dynamic and inclusive work culture, where employees are encouraged to grow both personally and professionally. As a Category Development Executive, you will benefit from a collaborative environment that values insight-driven decision-making and offers extensive opportunities for career advancement within the fast-paced FMCG sector. With a commitment to diversity and employee well-being, Ferrero provides a supportive atmosphere that empowers you to thrive and make a meaningful impact in your role.
StudySmarter Expert Advice🤫
We think this is how you could land Category Development Executive - BFY
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Ferrero or similar FMCG companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for those interviews by knowing your stuff! Research Ferrero’s products, their market strategies, and recent trends in category development. The more you know, the better you can showcase your passion and fit for the role.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. Bring examples of how you’ve identified opportunities or solved problems using insights – it’ll make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Category Development Executive - BFY
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Category Development Executive role. Highlight any relevant projects or data analysis experience that showcases your ability to drive category performance.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about category development and how your background fits with our Winning in Market strategy. Be sure to mention specific insights or trends you've worked with that relate to the FMCG sector.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to include examples of how you've used data to influence decisions in past roles. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Copyright.Ferrero.2022
✨Know Your Data
As a Category Development Executive, you'll be working with data from sources like Nielsen and Circana. Brush up on your analytical skills and be ready to discuss how you've used data to drive insights in the past. Prepare examples that showcase your ability to interpret data and translate it into actionable strategies.
✨Understand Shopper Behaviour
This role requires a keen understanding of shopper behaviour. Research current trends in the FMCG sector and think about how they relate to Ferrero's products. Be prepared to share your thoughts on how you would leverage shopper insights to influence category performance.
✨Cross-Functional Collaboration
You'll be collaborating with various teams, so highlight your experience in cross-functional projects. Think of specific instances where you successfully worked with Sales, Marketing, or Trade Marketing teams. Show how you can build relationships and influence decisions across departments.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Practice articulating your thought process when faced with challenges related to category strategies or performance tracking. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
