At a Glance
- Tasks: Lead and optimise global demand generation campaigns using innovative strategies.
- Company: Join a forward-thinking tech company that values creativity and collaboration.
- Benefits: Flexible hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment that fosters innovation and community.
- Why this job: Make a real impact in the Industrial AI market with your creative ideas.
- Qualifications: 4+ years in B2B campaign strategy; strong analytical and project management skills.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for a candidate who is not afraid to think differently to transform the performance of our global demand generation campaigns and grow IFS’ Industrial AI market. You will be responsible for devising and executing multi-channel demand gen programs, optimizing channel mix, managing tactics, audience segmentation and performance. This role is fast‑paced, and the desired candidate will work closely with our solution marketing, digital centre of excellence, creative and field teams to deliver world‑class campaigns.
Essential Duties and Accountabilities
- Lead complex, multi‑region campaigns, shaping and managing execution optimizing performance.
- Planning and managing cross‑channel accounts based demand gen campaigns, nurtures and webinars.
- Choose and advise on channels and tactics, leveraging email, paid social, paid digital, video.
- Manage audience segmentation, buyer journey and budgets.
- Drive cross‑functional coordination (Campaign Strategy, Digital, Content, Regional Marketing, BDR/Sales) to secure inputs, align timelines, and resolve conflicts swiftly.
- Be a team leader to other junior team members, coaching and managing projects and priorities.
- Deliver, test and trial new and innovative approaches to demand gen, driving engagement across IFS target accounts.
- Own performance insight for assigned programs and recommend optimizations.
- Deliver Ads and emails and copy which resonate with buyer segments.
- Leverage AI and martec tools to improve speed and quality; champion process, technical and workflow improvements and work with Marketing Ops to implement where required.
- Analyze, monitor, and report on campaign performance aligned to key metrics.
- Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.
- Prepare crisp executive updates that articulate status, key metrics, decisions required, and next steps for leadership forums.
Qualifications
- Proven ability in managing demand gen campaigns.
- Ideally B2B tech background, agency or in‑house.
- At least 4 years of relevant experience with some focus in B2B campaign strategy and planning.
- Experience of display, social, programmatic, video and email marketing, full funnel campaigns and nurture programs.
- Analytical mindset and project management experience: able to manage multiple launches concurrently.
- Experience in marketing automation and ABM tools such as DemandBase or 6sense, HubSpot.
- Self‑starter with a strong ability to prioritize, perform and willingness to get stuff done.
- Ability to demonstrate new ideas via a personable, consultative approach, working across cross functional teams.
- Confidence in marketing metrics and willingness to dig into data, analyze and draw insight.
- Good copy skills; able to brief/iterate imagery and short‑form video.
- Confident, outgoing personality that can integrate with a busy team environment.
Additional Information
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.
Global Campaigns Senior Strategist in Surrey employer: Copperleaf Technologies Inc.
At IFS, we pride ourselves on being an exceptional employer that champions innovation and collaboration. Our dynamic work culture encourages creativity and flexibility, allowing you to thrive in a hybrid environment while working alongside talented professionals who are passionate about transforming the Industrial AI market. With ample opportunities for personal and professional growth, you'll be empowered to lead impactful global campaigns and make a meaningful difference in our organisation.
Contact Details:
Copperleaf Technologies Inc. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Campaigns Senior Strategist in Surrey
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. Don’t be shy; ask for informational interviews or advice. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to shine and demonstrate how you can transform demand generation campaigns.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how you would optimise their strategies and what innovative ideas you can bring to the table. Confidence is key!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you on board!
We think you need these skills to ace Global Campaigns Senior Strategist in Surrey
Some tips for your application 🫡
Show Your Unique Thinking:We want to see how you think differently! In your application, highlight any innovative ideas or strategies you've implemented in past campaigns. This will show us you're ready to transform our global demand generation efforts.
Tailor Your Experience:Make sure to align your experience with the job description. If you've managed multi-channel campaigns or worked with B2B tech, shout about it! We love seeing relevant examples that demonstrate your skills and expertise.
Be Data-Driven:Since we’re all about optimising performance, include any metrics or results from your previous campaigns. Show us how you’ve used data to drive decisions and improve outcomes – it’s a big plus for us!
Keep It Crisp and Clear:When writing your application, be concise and to the point. We appreciate clarity, so make sure your key achievements and experiences stand out. And don’t forget to apply through our website – it’s the best way to get noticed!
How to prepare for a job interview at Copperleaf Technologies Inc.
✨Know Your Campaigns Inside Out
Before the interview, dive deep into the company's past campaigns. Understand their strategies, successes, and areas for improvement. This will not only show your genuine interest but also allow you to suggest innovative ideas during the discussion.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive campaign performance in the past. Bring examples of metrics you've tracked and how you've optimised campaigns based on those insights. This role requires a strong analytical mindset, so demonstrating this skill is crucial.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams, share specific examples of how you've successfully collaborated across departments. Highlight any challenges you faced and how you resolved them, showcasing your ability to lead and coordinate effectively.
✨Be Ready to Discuss Innovative Approaches
Think about new tactics or tools you've implemented in previous roles that could benefit the company. Be ready to discuss how you can leverage AI and martec tools to enhance campaign performance, as this aligns perfectly with the job's requirements.
