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- Tasks: Drive marketing strategies for Young’s Pubs, boosting footfall and sales through innovative campaigns.
- Company: Join a leading hospitality brand with a focus on collaboration and creativity.
- Benefits: Competitive salary, bonus, company car, discounts, health insurance, and generous holiday allowance.
- Other info: Dynamic role with opportunities for travel and career growth.
- Why this job: Make a real impact in the vibrant hospitality sector while developing your marketing skills.
- Qualifications: Experience in marketing, strong analytical skills, and a passion for the hospitality industry.
The predicted salary is between 60000 - 60000 £ per year.
We're looking for a Commercial Marketing Manager to join our team. You will be responsible for driving the success of Young’s Pubs and Pubs with Rooms marketing strategy, building robust annual strategies to drive footfall and sales, and work with Operations and the rest of the Sales & Marketing team to deliver marketing excellence.
You'll lead the development of insight-driven annual marketing strategies designed to drive footfall, grow sales and strengthen brand equity across our pubs. Working in close partnership with Operations, you will translate commercial objectives into impactful campaigns and initiatives that drive measurable results. From seasonal activations and key trading moments to local marketing plans and guest acquisition strategies, you will ensure every touchpoint delivers marketing excellence and commercial success.
This role requires a commercially astute, data-driven marketer who thrives in a collaborative environment, understands the dynamics of the hospitality sector and can balance strategic vision with hands-on execution in a fast-paced environment. The Commercial Marketing Manager is directly responsible for the Marketing Activation Manager. This role involves regular travel to our pubs as well as Copper House in Wandsworth, and comes with a Company Car.
What you’ll do:
- Be in charge of our Annual & Quarterly Strategy campaign architecture: Design & implement integrated campaigns for key calendar moments (Christmas, Bank Holidays, Summer, Winter) defining an innovative marketing strategy while creating toolkits for local teams to execute.
- Commercial alignment: Work closely with Operations and Finance to align marketing activity with P & L requirements. The successful candidate will translate business objectives into impactful, insight-led marketing plans.
- Lead the execution of campaigns, seasonal activity and key trading initiatives, ensuring alignment with commercial targets, delivering measurable results.
- Work closely with the Head of Sales & Marketing to create and embed the Area Sales & Marketing strategy, ensuring clear alignment with commercial objectives.
- Utilise newly established divisional marketing roles to ensure landing of key campaigns, driving executional excellence and measurable impact.
- Lead the development and delivery of commercially aligned supplier marketing plans, ensuring contractual marketing spend is unlocked and maximised.
- Develop and execute integrated sporting campaigns to enhance a relevant, premium sports proposition across Young’s Pubs, driving increased footfall and commercial performance.
- Act as brand custodian for Young’s Rooms, leading the development and execution of integrated marketing campaigns to drive bedroom sales, grow brand awareness, and expand market reach.
- Support key opening launch strategies to ensure pub vision is communicated, driving footfall and long-term success.
- Engage effectively with Commercial, Sales & Marketing and Operations to communicate marketing initiatives, strategies and results.
- Manage cross-functional marketing projects, striving to achieve excellence in customer delivery through adopting the values, ethos and vision of Young's.
Skills Required:
- Demonstrate ability to persuade and influence key stakeholders across the business: Head of Sales & Marketing, Senior Brand Content Manager, Director of Sales & Marketing, Commercial Manager and the wider Sales & Marketing Team.
- Commercial, numerate and analytical, making sure insight is driving our decision making and investment.
- Sociable, with a history of building professional relationships and flexible in working hours.
- Self-motivated and able to prioritise multiple requests in a fast-paced environment.
- Strong communication & literacy skills – internal and external.
- Excellent planning and project delivery.
- Demonstrable ability to meet deadlines.
- A commitment to the company vision.
What we Offer:
- Up to 60k per annum plus discretionary bonus
- Company Car
- 20% off food and drink in our pubs and 30% off overnight stays
- Private Health Insurance
- Sharesave Scheme
- 26 days holiday per year plus Bank Holidays
- Life Assurance of 3x Annual Salary and Company Pension Scheme
Commercial Marketing Manager employer: Copper House
Contact Detail:
Copper House Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality sector. Attend industry events, join relevant online groups, and don’t be shy to reach out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or team members, be ready to discuss your past successes and how they relate to the role. Bring examples of campaigns you've led or insights you've driven that resulted in measurable success.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in working with them. Share your ideas on how you could contribute to their marketing strategy – it shows initiative and enthusiasm!
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your talents. Plus, it gives us a chance to see your application in the best light. Don’t miss out on the opportunity to join our awesome team!
We think you need these skills to ace Commercial Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Commercial Marketing Manager role. Highlight your experience in developing marketing strategies and working with cross-functional teams, as these are key aspects of the job.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven footfall and sales in previous positions, and show your passion for the hospitality sector.
Showcase Your Data Skills: Since this role requires a data-driven approach, be sure to include any relevant metrics or results from past campaigns. We want to see how your insights have led to measurable success!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar!
How to prepare for a job interview at Copper House
✨Know Your Numbers
As a Commercial Marketing Manager, you'll need to be data-driven. Brush up on key metrics related to footfall, sales growth, and brand equity. Be ready to discuss how you've used data in past roles to drive marketing strategies and deliver measurable results.
✨Showcase Your Collaborative Spirit
This role requires working closely with Operations and the Sales & Marketing team. Prepare examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your ability to influence stakeholders and align marketing activities with commercial objectives.
✨Be Ready for Scenario Questions
Expect questions about how you would handle specific marketing challenges, like launching a seasonal campaign or managing supplier partnerships. Think through potential scenarios and prepare your thought process on how you'd approach these situations to drive success.
✨Demonstrate Your Passion for Hospitality
Understanding the dynamics of the hospitality sector is crucial. Share your insights on current trends in the industry and how they could impact marketing strategies. Show your enthusiasm for the role and the company’s vision, as this will resonate well with the interviewers.