At a Glance
- Tasks: Lead exciting marketing campaigns and drive customer engagement for a dynamic automotive brand.
- Company: Join Copart, a forward-thinking company with a focus on diversity and collaboration.
- Benefits: Enjoy 25 days holiday, health plans, and discounts on fitness and commuting.
- Other info: Opportunity to volunteer for charity and invest in your future with shares.
- Why this job: Make an impact in a creative role while developing your marketing skills.
- Qualifications: Strong copywriting, project management, and digital marketing skills required.
The predicted salary is between 40000 - 50000 £ per year.
We are currently looking to recruit a collaborative, detail-oriented, and commercially astute Campaign Marketing Manager to join our team based at our head office in Bedford, MK43 9EJ. The successful candidate will be responsible for implementing Copart’s ambitious marketing and external communications strategy. Reporting into the Head of Marketing, this role will work closely with our Sales Teams to support the renewal and acquisition of new customers. We are looking for a person who has the ability to manage and drive multi-dimensional projects and initiatives and bring new and innovative ideas to our team.
Main Duties & Responsibilities
- Develop a clear positioning and points of differentiation for two of the Copart Family of Brands: Automotive and Cash For Cars, and ensure that all marketing communications, both offline and online, reflect market leading position and proposition of Copart with our industry.
- Manage and execute the Copart marketing plan in line with Copart’s long term strategy and growth targets to increase leads and revenue for the business.
- Develop content, communicate to external customers (Salesforce Marketing Cloud, Mailchimp etc) and build constructive relationships with key contacts internally to deploy well-crafted campaigns to our audience.
- Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive lead generation, new customer acquisition and retain existing customers.
- Measure and report on results & outcomes of promotional campaigns.
- Highly proficient in Excel to produce marketing analysis and campaign reports.
- Own the Portfolio & Campaign strategy, from execution through to measurement, best practice content creation and amplification.
- Design and produce effective marketing and sales collateral to support new business activities.
- Conduct ROI analysis on all marketing activity and adjust strategy accordingly.
Other Duties As Requested By Your Line Manager
Essentials Skills and Knowledge:
- Strong and creative copywriting skills.
- Constructive and collaborative team player.
- Highly organised and detail-oriented, with the ability to efficiently manage and lead multi-dimensional campaigns and projects.
- Ability to manage a demanding schedule and deliver multiple marketing projects to agreed deadlines.
- Experienced commercial marketer with a growth mindset and expertise in acquisition, retention, digital marketing and brand management.
- Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders.
- Experienced in using CRM / email platforms, such as Salesforce Marketing Cloud, Mailchimp etc.
- Proficient in executing integrated promotional, direct marketing, and advertising campaigns.
- Highly proficient in Excel and PowerPoint and in producing strategic presentations to senior management.
- Marketing / Business degree, qualification or CIM.
Desirables
- Experience in the automotive sector is desirable but not essential.
- Experience of website CMS systems.
- HTML coding experience.
What We Offer You In Return
- 25 days holiday plus bank holidays and an additional day per year to celebrate a special occasion to you.
- Receive a paid day to volunteer for a charity of your choice.
- Healthcare Cash Plan.
- Join our contributory workplace pension scheme for financial security.
- Purchase shares in our global company at a discounted rate.
- Save money while commuting with our Cycle to Work Scheme and access fitness videos and gym discounts.
- Enjoy peace of mind with our life insurance coverage.
- Access our deals hub for savings on everyday purchases and family activities.
Copart are an equal opportunity employer, proudly hiring a diverse workforce. Discrimination is expressly forbidden and we therefore kindly welcome all applications. At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.
Campaign Marketing Manager in Bedford employer: Copart
Copart is an exceptional employer that prioritises collaboration, innovation, and employee well-being. Located in Bedford, our head office offers a vibrant work culture where you can thrive professionally while enjoying generous benefits such as 25 days of holiday, a healthcare cash plan, and opportunities for personal growth through volunteering and investment in your future. Join us to be part of a diverse team that values your contributions and supports your career development in a dynamic marketing environment.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Marketing Manager in Bedford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and projects. This will give you an edge during interviews and help us see how you can bring innovative ideas to our team.
✨Tip Number 3
Prepare for interviews by researching Copart and understanding our brands. Be ready to discuss how your experience aligns with our goals and how you can contribute to our marketing strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our team at Copart.
We think you need these skills to ace Campaign Marketing Manager in Bedford
Some tips for your application 🫡
Show Off Your Copywriting Skills:As a Campaign Marketing Manager, strong copywriting is key. Make sure your application showcases your creative flair and ability to craft compelling messages. Use clear, engaging language that reflects your personality and aligns with our brand.
Be Detail-Oriented:We love candidates who pay attention to the little things! Double-check your application for any typos or formatting issues. A polished application shows us you’re organised and ready to manage multi-dimensional projects.
Highlight Your Collaborative Spirit:Since this role involves working closely with sales teams and other stakeholders, let us know about your teamwork experiences. Share examples of how you've successfully collaborated on campaigns or projects in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Copart
✨Know Your Campaigns
Before the interview, dive deep into Copart's recent marketing campaigns. Understand their objectives, target audience, and results. This will not only show your interest but also allow you to discuss how you can contribute to future campaigns.
✨Showcase Your Copywriting Skills
As a Campaign Marketing Manager, strong copywriting is key. Prepare examples of your best work that demonstrate your ability to craft compelling messages. Be ready to discuss your creative process and how you tailor content for different audiences.
✨Demonstrate Your Analytical Mindset
Since you'll be measuring campaign success, brush up on your Excel skills. Be prepared to discuss how you've used data to inform marketing strategies in the past. Highlight any ROI analysis you've conducted and how it influenced your decisions.
✨Emphasise Collaboration
This role requires working closely with sales teams and other stakeholders. Share examples of how you've successfully collaborated on projects in the past. Highlight your ability to build relationships and communicate effectively across departments.
