Campaign Marketing Manager in Bedford

We are currently looking to recruit a collaborative, detail‑oriented, and commercially astute Campaign Marketing Manager to join our team based at our head office in Bedford, MK43 9EJ. The successful candidate will be responsible for implementing Copart’s ambitious marketing and external communications strategy. Reporting into the Head of Marketing, this role will work closely with our Sales Teams to support the renewal and acquisition of new customers.

Main Duties & Responsibilities

• Develop a clear positioning and points of differentiation for two of the Copart Family of Brands: Automotive and Cash For Cars, and ensure that all marketing communications, both offline and online, reflect the market‑leading position and proposition of Copart in the industry.
• Manage and execute the Copart marketing plan in line with Copart’s long‑term strategy and growth targets to increase leads and revenue for the business.
• Develop content, communicate to external customers (Salesforce Marketing Cloud, Mailchimp, etc.) and build constructive relationships with key contacts internally to deploy well‑crafted campaigns to our audience.
• Design attractive and effective multi‑channel marketing initiatives, campaigns and promotions to drive lead generation, new customer acquisition and retain existing customers.
• Measure and report on results and outcomes of promotional campaigns.
• Own the Portfolio & Campaign strategy, from execution through to measurement, best‑practice content creation and amplification.
• Design and produce effective marketing and sales collateral to support new business activities.
• Conduct ROI analysis on all marketing activity and adjust strategy accordingly.
• Other duties as requested by your line manager.

Essentials

• Strong and creative copywriting skills.
• Constructive and collaborative team player.
• Highly organised and detail‑oriented, with the ability to efficiently manage and lead multi‑dimensional campaigns and projects.
• Ability to manage a demanding schedule and deliver multiple marketing projects to agreed deadlines.
• Experienced commercial marketer with a growth mindset and expertise in acquisition, retention, digital marketing and brand management.
• Confident communicator who will network and develop strong and productive business relationships with suppliers, agencies and internal stakeholders.
• Experienced in using CRM/email platforms such as Salesforce Marketing Cloud, Mailchimp, etc.
• Proficient in executing integrated promotional, direct marketing and advertising campaigns.
• Highly proficient in Excel and PowerPoint and in producing strategic presentations to senior management.
• Marketing or Business degree, qualification or CIM.

Desirables

• Experience in the automotive sector.
• Experience with website CMS systems.
• HTML coding experience.

Benefits

• 25 days holiday plus bank holidays and an additional day per year to celebrate a special occasion.
• Paid day to volunteer for a charity of your choice.
• Healthcare Cash Plan.
• Contributory workplace pension scheme.
• Discounted share purchase programme.
• Cycle to Work Scheme and access to fitness videos and gym discounts.
• Life insurance coverage.
• Exclusive discounts hub for savings on everyday purchases and family activities.

Copart are an equal opportunity employer, proudly hiring a diverse workforce. Discrimination is expressly forbidden and we therefore kindly welcome all applications. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team.