At a Glance
- Tasks: Lead exciting marketing campaigns and drive customer engagement for Copart's brands.
- Company: Join a dynamic team at Copart, a leader in the automotive industry.
- Benefits: Enjoy 25 days holiday, health plans, and discounts on everyday purchases.
- Other info: Diverse and inclusive workplace with opportunities for growth and development.
- Why this job: Make an impact with innovative marketing strategies and creative projects.
- Qualifications: Strong copywriting skills and experience in digital marketing required.
The predicted salary is between 35000 - 45000 £ per year.
We are currently looking to recruit a collaborative, detail-oriented, and commercially astute Campaign Marketing Manager to join our team based at our head office in Bedford, MK43 9EJ. The successful candidate will be responsible for implementing Copart’s ambitious marketing and external communications strategy. Reporting into the Head of Marketing, this role will work closely with our Sales Teams to support the renewal and acquisition of new customers.
Main Duties & Responsibilities:
- Develop a clear positioning and points of differentiation for two of the Copart Family of Brands: Automotive and Cash For Cars, ensuring that all marketing communications, both offline and online, reflect the market-leading position and proposition of Copart within our industry.
- Manage and execute the Copart marketing plan in line with Copart’s long-term strategy and growth targets to increase leads and revenue for the business.
- Develop content, communicate to external customers (Salesforce Marketing Cloud, Mailchimp etc.), and build constructive relationships with key contacts internally to deploy well-crafted campaigns to our audience.
- Design attractive and effective multi-channel marketing initiatives, campaigns, and promotions to drive lead generation, new customer acquisition, and retain existing customers.
- Measure and report on results & outcomes of promotional campaigns. Highly proficient in Excel to produce marketing analysis and campaign reports.
- Own the Portfolio & Campaign strategy, from execution through to measurement, best practice content creation, and amplification.
- Design and produce effective marketing and sales collateral to support new business activities.
- Conduct ROI analysis on all marketing activity and adjust strategy accordingly.
- Other duties as requested by your line manager.
Skills and Knowledge:
- Essentials:
- Strong and creative copywriting skills.
- Constructive and collaborative team player.
- Highly organised and detail-oriented, with the ability to efficiently manage and lead multi-dimensional campaigns and projects.
- Ability to manage a demanding schedule and deliver multiple marketing projects to agreed deadlines.
- Experienced commercial marketer with a growth mindset and expertise in acquisition, retention, digital marketing, and brand management.
- Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies, and internal stakeholders.
- Experienced in using CRM/email platforms, such as Salesforce Marketing Cloud, Mailchimp etc.
- Proficient in executing integrated promotional, direct marketing, and advertising campaigns.
- Highly proficient in Excel and PowerPoint and in producing strategic presentations to senior management.
- Marketing/Business degree, qualification or CIM.
- Desirables:
- Experience in the automotive sector is desirable but not essential.
- Experience of website CMS systems.
- HTML coding experience.
What we offer you in return:
- Time for you: 25 days holiday plus bank holidays and an additional day per year to celebrate a special occasion to you.
- Give Back: Receive a paid day to volunteer for a charity of your choice.
- Health & Wellness: Healthcare Cash Plan.
- Your Future: Join our contributory workplace pension scheme for financial security.
- Investment: Purchase shares in our global company at a discounted rate.
- Fitness & Health: Save money while commuting with our Cycle to Work Scheme and access fitness videos and gym discounts.
- Life Assurance: Enjoy peace of mind with our life insurance coverage.
- Exclusive Discounts: Access our deals hub for savings on everyday purchases and family activities.
Copart are an equal opportunity employer, proudly hiring a diverse workforce. Discrimination is expressly forbidden and we therefore kindly welcome all applications. At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.
Campaign Marketing Manager in Stewartby employer: Copart, Inc.
Copart is an exceptional employer that prioritises collaboration, innovation, and employee well-being. Located in Bedford, our head office offers a supportive work culture with ample opportunities for professional growth, including a generous holiday allowance, health and wellness benefits, and a commitment to diversity and inclusion. Join us to be part of a dynamic team where your contributions are valued and you can make a meaningful impact on our marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Marketing Manager in Stewartby
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and projects. This will give you an edge during interviews and help us see how you can contribute to our team.
✨Tip Number 3
Prepare for interviews by researching Copart and understanding our brands. Be ready to discuss how your experience aligns with our goals and how you can drive innovative marketing strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Copart.
We think you need these skills to ace Campaign Marketing Manager in Stewartby
Some tips for your application 🫡
Show Off Your Copywriting Skills:As a Campaign Marketing Manager, your copywriting skills are key! Make sure to showcase your best work in your application. We want to see how you can craft compelling messages that resonate with audiences.
Be Detail-Oriented:We love candidates who pay attention to detail. Double-check your application for any typos or errors. A polished application reflects your ability to manage multi-dimensional projects effectively!
Highlight Your Collaborative Spirit:This role is all about teamwork! Share examples of how you've successfully collaborated with others in past projects. We’re looking for someone who thrives in a team environment and can build strong relationships.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Copart, Inc.
✨Know Your Brands
Before the interview, dive deep into Copart's Family of Brands, especially Automotive and Cash For Cars. Understand their unique selling points and how they differentiate themselves in the market. This knowledge will help you articulate how you can contribute to their marketing strategy.
✨Showcase Your Campaign Skills
Prepare examples of past campaigns you've managed, focusing on your role in execution and measurement. Be ready to discuss how you used tools like Salesforce Marketing Cloud or Mailchimp to drive results. Highlight your ability to manage multiple projects and meet deadlines.
✨Be a Collaborative Communicator
Since this role requires working closely with sales teams and internal stakeholders, practice articulating your collaborative approach. Think of specific instances where you built strong relationships and how that led to successful marketing initiatives.
✨Demonstrate Your Analytical Mindset
Brush up on your Excel skills and be prepared to discuss how you've conducted ROI analysis on previous marketing activities. Show that you can not only create effective campaigns but also measure their success and adjust strategies accordingly.
