At a Glance
- Tasks: Lead exciting marketing campaigns and drive customer engagement for our innovative brands.
- Company: Join Copart, a dynamic leader in the automotive industry with a focus on collaboration.
- Benefits: Enjoy 25 days holiday, health plans, and discounts on everyday purchases.
- Other info: Diverse workplace culture that encourages innovation and personal development.
- Why this job: Make a real impact in a creative role that values your ideas and growth.
- Qualifications: Strong copywriting skills and experience in digital marketing are essential.
The predicted salary is between 40000 - 50000 £ per year.
We are currently looking to recruit a collaborative, detail-oriented, and commercially astute Campaign Marketing Manager to join our team based at our head office in Bedford, MK43 9EJ. The successful candidate will be responsible for implementing Copart’s ambitious marketing and external communications strategy. Reporting into the Head of Marketing, this role will work closely with our Sales Teams to support the renewal and acquisition of new customers.
We are looking for a person who has the ability to manage and drive multi-dimensional projects and initiatives and bring new and innovative ideas to our team.
Main Duties & Responsibilities- Develop a clear positioning and points of differentiation for two of the Copart Family of Brands: Automotive and Cash For Cars, and ensure that all marketing communications, both offline and online, reflect market leading position and proposition of Copart with our industry.
- Manage and execute the Copart marketing plan in line with Copart’s long term strategy and growth targets to increase leads and revenue for the business.
- Develop content, communicate to external customers (Salesforce Marketing Cloud, Mailchimp etc) and build constructive relationships with key contacts internally to deploy well-crafted campaigns to our audience.
- Design attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive lead generation, new customer acquisition and retain existing customers.
- Measure and report on results & outcomes of promotional campaigns. Highly proficient in Excel to produce marketing analysis and campaign reports.
- Own the Portfolio & Campaign strategy, from execution through to measurement, best practice content creation and amplification.
- Design and produce effective marketing and sales collateral to support new business activities.
- Conduct ROI analysis on all marketing activity and adjust strategy accordingly.
- Strong and creative copywriting skills.
- Constructive and collaborative team player.
- Highly organised and detail-oriented, with the ability to efficiently manage and lead multi-dimensional campaigns and projects.
- Ability to manage a demanding schedule and deliver multiple marketing projects to agreed deadlines.
- Experienced commercial marketer with a growth mindset and expertise in acquisition, retention, digital marketing and brand management.
- Confident communicator who will network and develop strong and productive business relationships with our suppliers, agencies and internal stakeholders.
- Experienced in using CRM / email platforms, such as Salesforce Marketing Cloud, Mailchimp etc.
- Proficient in executing integrated promotional, direct marketing, and advertising campaigns.
- Highly proficient in Excel and PowerPoint and in producing strategic presentations to senior management.
- Marketing / Business degree, qualification or CIM.
- Experience in the automotive sector is desirable but not essential.
- Experience of website CMS systems.
- HTML coding experience.
- 25 days holiday plus bank holidays and an additional day per year to celebrate a special occasion to you.
- Receive a paid day to volunteer for a charity of your choice.
- Healthcare Cash Plan.
- Join our contributory workplace pension scheme for financial security.
- Purchase shares in our global company at a discounted rate.
- Save money while commuting with our Cycle to Work Scheme and access fitness videos and gym discounts.
- Enjoy peace of mind with our life insurance coverage.
- Access our deals hub for savings on everyday purchases and family activities.
Copart are an equal opportunity employer, proudly hiring a diverse workforce. Discrimination is expressly forbidden and we therefore kindly welcome all applications.
At Copart, we are focused on harnessing the power of diversity, inclusion, and collaboration. By embracing diverse perspectives, we open doors to innovation and unleash the full potential of our team. We are dedicated to fostering a workplace where everyone feels appreciated, included, and inspired to grow and contribute meaningfully.
Campaign Marketing Manager in Bedford employer: Copart, Inc.
Copart is an exceptional employer located in Bedford, offering a vibrant work culture that values collaboration and innovation. With a strong focus on employee growth, we provide numerous benefits including generous holiday allowances, health and wellness initiatives, and opportunities for community engagement through paid volunteer days. Join us to be part of a diverse team where your contributions are valued and you can thrive in a dynamic marketing environment.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Marketing Manager in Bedford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals and bring innovative ideas to the team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Campaign Marketing Manager in Bedford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Campaign Marketing Manager role. Highlight your relevant experience in managing marketing campaigns and your strong copywriting skills. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how your skills align with our goals at Copart. Don’t forget to mention any innovative ideas you have for our marketing strategy!
Showcase Your Achievements:When detailing your past experiences, focus on your achievements. Use metrics to demonstrate how your campaigns have driven leads or revenue. We love numbers that tell a story about your impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Copart!
How to prepare for a job interview at Copart, Inc.
✨Know Your Campaigns
Before the interview, dive deep into Copart's recent marketing campaigns. Understand their strategies and outcomes, and be ready to discuss how you can contribute to future initiatives. This shows your genuine interest and helps you align your ideas with their goals.
✨Showcase Your Copywriting Skills
As a Campaign Marketing Manager, strong copywriting is essential. Prepare examples of your best work and be ready to discuss your creative process. You might even want to bring a portfolio to demonstrate your skills in crafting compelling messages.
✨Be Data-Driven
Since the role requires measuring campaign success, brush up on your Excel skills and be prepared to discuss how you've used data to inform marketing decisions in the past. Bring specific examples of ROI analysis you've conducted to showcase your analytical abilities.
✨Emphasise Collaboration
This position involves working closely with sales teams and other stakeholders. Be ready to share experiences where you've successfully collaborated on projects. Highlight your ability to build relationships and communicate effectively across different teams.
