At a Glance
- Tasks: Drive field marketing strategy and generate demand across the EMEA region.
- Company: Join Copado, the leading DevOps platform for Salesforce, and be part of our growth journey.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Collaborative environment with strong focus on career advancement and cross-functional leadership.
- Why this job: Make a real impact in a critical growth phase and shape the future of Salesforce deployments.
- Qualifications: Proven success in pipeline generation and multi-channel campaigns; Salesforce proficiency preferred.
The predicted salary is between 70000 - 90000 € per year.
About Copado
Copado is the leading DevOps platform for Salesforce, revolutionising how the world's largest organisations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.
Job Summary
This position will be an integral part of Copado's global marketing engine, driving the field marketing strategy across the EMEA region. Demand generation and pipeline acceleration are the primary mandate, while the role also necessitates building strong relationships with regional sales leaders.
Why This Role Matters
Copado is entering a critical growth phase as we scale and expand the AgentOps category. Demand generation must be intentional, data-driven, and perfectly aligned with regional sales goals. This leader will build the EMEA field event engine that drives pipeline and accelerates revenue growth.
Key Responsibilities
- Pipeline Generation: Lead the planning of field events that align directly to $15m in influenced pipeline. Support overall event goals of $45M influenced pipeline. This includes organising live executive and virtual events across north, central, and south EMEA.
- End-to-End Campaign Execution: Manage the complete event lifecycle including budget spend, campaign creation, event execution, and post-event analysis. Collaborate with the Global Digital and Growth teams to align paid social and email marketing efforts with regional field activities, ensuring a cohesive 'always-on' presence in the territory.
- Sales Alignment: Ensure tight alignment with RVPs and regional sales teams to accelerate active deals and support regional GTM priorities. Partner with Business Development (BDR) and Account Executive (AE) teams to develop and execute ABM programs for 'Must-Win' accounts in the EMEA.
Qualifications & Experience
- Proven success driving pipeline generation and integrated multi-channel campaigns within the EMEA region.
- Extensive experience managing event logistics, budgets, and post-event reporting.
- Proficiency in Salesforce and Marketing Automation platforms (e.g., Marketo, HubSpot, or 6sense/Demandbase) to track campaign performance and manage lead flow.
- Strong ability to collaborate across product, marketing, and sales leadership.
- Fluency in English; German-speaking abilities are highly preferred.
Technical Skills
- Data Driven: Ability to analyse campaign performance and ROI using Salesforce and BI tools.
- Strategic Thinker: Ability to transition from high-level strategy to 'hands-on' execution.
- GDPR Savvy: Deep understanding of European data privacy laws as they relate to lead capture and marketing communications.
- Cross-Functional Leader: Proven ability to influence stakeholders at the VP level across Sales and Marketing.
Success Metrics (First 12 Months)
- Successfully influence $15m in pipeline generated from regional field events and integrated campaigns.
- Support overall event motion to influence $45M in pipeline from the events overall.
- Improve engagement and conversion on campaign follow-ups.
- Quick turnaround within 24 hours for reporting and lead entry into systems for sales follow-up.
- Reduce Lead-to-Opportunity cycle time by accelerating deals through targeted event touchpoints.
Sr Manager, EMEA Field Marketing employer: Copado
At Copado, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our Sr Manager, EMEA Field Marketing role. Our commitment to employee growth is evident through continuous learning opportunities and the chance to lead impactful marketing strategies across the EMEA region, all while working in a collaborative environment that values innovation and results. Join us in revolutionising the Salesforce landscape and enjoy the unique advantage of being part of a rapidly growing company that prioritises your professional development and success.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Manager, EMEA Field Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show up prepared! If you land an interview, research the company inside out. Know their products, culture, and recent news. This shows you’re genuinely interested and ready to hit the ground running.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It keeps you on their radar and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It helps us keep track of candidates and gives you a better chance to stand out. Don’t miss out on that opportunity!
We think you need these skills to ace Sr Manager, EMEA Field Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Sr Manager, EMEA Field Marketing. Highlight your experience in pipeline generation and event management, and don’t forget to sprinkle in some keywords from the job description to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about driving field marketing strategies and how your skills align with our mission at Copado. Keep it engaging and personal – we want to get to know you!
Showcase Your Achievements:When detailing your past experiences, focus on quantifiable achievements. Did you influence a significant amount of pipeline or successfully manage a large-scale event? Numbers speak volumes, so let us see what you've accomplished!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Copado!
How to prepare for a job interview at Copado
✨Know Your Numbers
Before the interview, brush up on your metrics and achievements related to pipeline generation and campaign performance. Be ready to discuss specific figures, like how you influenced revenue growth in previous roles, as this will show your data-driven mindset.
✨Align with Sales
Understand the importance of sales alignment in this role. Research Copado's sales strategies and think about how your experience can support their goals. Prepare examples of how you've successfully collaborated with sales teams in the past.
✨Event Planning Expertise
Since this role involves managing field events, be prepared to talk about your event planning experience. Highlight any successful events you've organised, focusing on logistics, budget management, and post-event analysis to demonstrate your end-to-end campaign execution skills.
✨GDPR Knowledge is Key
Given the emphasis on GDPR compliance, make sure you can discuss your understanding of European data privacy laws. Share examples of how you've navigated these regulations in your marketing efforts, as this will show you're savvy in handling sensitive data.
