At a Glance
- Tasks: Drive field marketing strategy and generate demand across the EMEA region.
- Company: Join Copado, the leading DevOps platform for Salesforce, and be part of our growth journey.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic work environment with a focus on innovation and career advancement.
- Why this job: Make a real impact in a critical growth phase while collaborating with sales leaders.
- Qualifications: Proven experience in pipeline generation and managing multi-channel campaigns.
The predicted salary is between 60000 - 80000 £ per year.
About Copado
Copado is the leading DevOps platform for Salesforce, revolutionising how the world's largest organisations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.
Job Summary
This position will be an integral part of Copado's global marketing engine, driving the field marketing strategy across the EMEA region. Demand generation and pipeline acceleration are the primary mandate, while the role also necessitates building strong relationships with regional sales leaders.
Why This Role Matters
Copado is entering a critical growth phase as we scale and expand the AgentOps category. Demand generation must be intentional, data-driven, and perfectly aligned with regional sales goals. This leader will build the EMEA field event engine that drives pipeline and accelerates revenue growth.
Key Responsibilities
- Pipeline Generation: Lead the planning of field events that align directly to $15m in influenced pipeline. Support overall event goals of $45M influenced pipeline. This includes organising live executive and virtual events across north, central, and south EMEA.
- End-to-End Campaign Execution: Manage the complete event lifecycle including budget spend, campaign creation, event execution, and post-event analysis.
- Collaborate with the Global Digital and Growth teams to align paid social and email marketing efforts with regional field activities, ensuring a cohesive 'always-on' presence in the territory.
- Sales Alignment: Ensure tight alignment with RVPs and regional sales teams to accelerate active deals and support regional GTM priorities. Partner with Business Development (BDR) and Account Executive (AE) teams to develop and execute ABM programs for 'Must-Win' accounts in the EMEA.
Qualifications & Experience
- Proven success driving pipeline generation and integrated multi-channel campaigns within the EMEA region.
- Extensive experience managing event logistics, budgets, and post-event reporting.
- Proficiency in Salesforce and Marketing Automation platforms (e.g., Marketo, HubSpot, or 6sense/Demandbase) to track campaign performance and manage lead flow.
- Strong ability to collaborate across product, marketing, and sales leadership.
- Fluency in English; German-speaking abilities are highly preferred.
Technical Skills
- Data Driven: Ability to analyse campaign performance and ROI using Salesforce and BI tools.
- Strategic Thinker: Ability to transition from high-level strategy to 'hands-on' execution.
- GDPR Savvy: Deep understanding of European data privacy laws as they relate to lead capture and marketing communications.
- Cross-Functional Leader: Proven ability to influence stakeholders at the VP level across Sales and Marketing.
Success Metrics (First 12 Months)
- Successfully influence $15m in pipeline generated from regional field events and integrated campaigns.
- Support overall event motion to influence $45M in pipeline from the events overall.
- Improve engagement and conversion on campaign follow-ups.
- Quick turnaround within 24 hours for reporting and lead entry into systems for sales follow-up.
- Reduce Lead-to-Opportunity cycle time by accelerating deals through targeted event touchpoints.
Copado is an Equal Employment Opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Sr Manager, EMEA Field Marketing in London employer: Copado
At Copado, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our Sr Manager, EMEA Field Marketing role. Our commitment to employee growth is evident through continuous learning opportunities and a collaborative environment that encourages innovation and strategic thinking. Located in the vibrant EMEA region, we offer unique advantages such as the chance to lead impactful marketing initiatives that directly contribute to our rapid expansion, all while being part of a forward-thinking team dedicated to revolutionising Salesforce deployments.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Manager, EMEA Field Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show up prepared! If you land an interview or a networking event, do your homework. Know the company inside out, especially their marketing strategies and recent campaigns. This shows you’re genuinely interested and ready to contribute.
✨Tip Number 3
Follow up after meetings or interviews. A quick thank-you email can go a long way. It keeps you fresh in their minds and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’d be a perfect fit!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you’re serious about joining us at Copado and helps us keep track of your application more efficiently.
We think you need these skills to ace Sr Manager, EMEA Field Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Sr Manager, EMEA Field Marketing. Highlight your experience in pipeline generation and event management, and don’t forget to sprinkle in some keywords from the job description to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about driving field marketing strategies and how your skills align with our mission at Copado. Keep it engaging and personal – we want to get to know you!
Showcase Your Data Skills:Since this role is all about being data-driven, make sure to include examples of how you've used data to drive campaign performance in your application. We love seeing numbers that back up your achievements!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining the Copado team!
How to prepare for a job interview at Copado
✨Know Your Numbers
As a Sr Manager in EMEA Field Marketing, you'll need to demonstrate your ability to drive pipeline generation. Brush up on your past successes with specific metrics—like how much revenue you influenced or the number of leads generated from events. Be ready to discuss these figures confidently.
✨Showcase Your Event Management Skills
This role involves managing the complete event lifecycle, so be prepared to share examples of events you've organised. Talk about your experience with logistics, budget management, and post-event analysis. Highlight any innovative strategies you used to enhance engagement.
✨Align with Sales
Sales alignment is crucial for this position. Research how Copado's sales teams operate and think about how you can support their goals. Prepare to discuss how you've collaborated with sales in the past to accelerate deals and drive results.
✨Be GDPR Savvy
Understanding European data privacy laws is essential for this role. Brush up on GDPR regulations and be ready to discuss how you've navigated these laws in your previous marketing campaigns. This will show that you're not only strategic but also compliant.
