Content Marketing Manager Global (Bilingual German/English)

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Ready to shape the voice of a global tech platform?

At Coople, we connect companies and workers through a platform built for flexible work. We\’re looking for a bilingual Content Marketing Manager (DE/EN) who combines storytelling with strategy and creativity with data. This is your opportunity to lead content efforts across key markets – with a focus on demand generation, thought leadership, and long-form content that drives brand authority and business growth in the UK and Switzerland. We are looking for someone who\’s strategic, curious, and eager to explore modern approaches – including AI-driven content creation.

Your impact

As our Content Marketing Manager, you will sit at the intersection of content, PR, SEO, and market insight – collaborating with marketing, product, and commercial teams. You\’ll build scalable content frameworks, transform customer success stories into compelling narratives, and drive measurable impact. In this role, you\’ll shape the future of work at a fast-growing company that combines technology with human connection.

Your responsibilities

1. Develop and lead a strategic content roadmap aligned with business objectives, market trends, and audience needs – not just creating content, but ensuring it serves a clear purpose across the funnel.
2. Own the global content calendar and lead the creation of long-form assets like white papers, reports or blog series.
3. Translate customer success into high-impact landing pages and narratives that inform, convert, and inspire.
4. Create high-impact, lead-generating content for digital campaigns with a strong focus on positioning, messaging, and audience insight.
5. Use data to guide decisions. Analyse performance across platforms, extract insights, and adjust strategy based on what drives real impact.
6. Drive content-led research and storytelling by designing surveys, analysing internal data, and translating insights into compelling content.
7. Collaborate with PR and brand to amplify our voice in relevant media, industry conversations, and public debates.
8. Ensure SEO best practices and content quality across channels.
9. Write and localise content in both German and English – capturing the nuances of both markets in tone and message.

What you bring

The ideal candidate is based either in London or in Zurich and brings the following skills and experience:

1. Native-level fluency in German and English, with strong writing and editing skills.
2. 3-5+ years of B2B content or editorial experience – ideally in tech, HRTech, SaaS, or agency settings.
3. Proven success with long-form content that delivers results – from backlinks to leads to coverage.
4. Solid understanding of SEO, analytics, and performance tracking.
5. Cross-functional collaboration and strong project management skills.
6. Strategic mindset, curiosity, and a love for both data and storytelling.

Why Coople

We\’re more than a platform – we\’re building a movement around flexible work and human connection. Our values guide how we collaborate and grow:

1. Collaborative – We work across teams and borders.
2. Agile – We adapt fast and embrace change.
3. Empowering – We take ownership and support each other.
4. Fair – We value transparency, equity, and respect.
5. Passionate – We care deeply about our work and its impact.

If this sounds like the kind of environment where you thrive – we\’d love to meet you.

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