At a Glance
- Tasks: Create and implement innovative marketing campaigns for contact lenses across the EMEA region.
- Company: Join a leading company focused on customer engagement and market growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborate with diverse teams and external partners in a vibrant work environment.
- Why this job: Make a real impact in a dynamic marketing role with a focus on creativity and strategy.
- Qualifications: 10+ years in marketing, strong analytical skills, and experience with e-commerce.
The predicted salary is between 50000 - 65000 £ per year.
Job title: Customer Marketing Manager EMEA Department: Marketing
Location: Fareham, UK GLS: P04 Working hours: 37.5 hours per week (Monday – Friday) A brighter future awaits you Job summary – What to expect: As a Customer Marketing Manager in our EMEA Marketing team, you will be responsible for creating and embedding contact lens category awareness, consideration and retention activation campaigns and add-value product toolkits to improve our Customer Value Proposition and Market Share.
Your responsibilities will include: Partnering cross-functionally within the EMEA region and market partners (primarily Customer Marketing and Category Insights) to deliver insight-led category campaigns that talk to our strategic category vision activation platforms.
Working with external agencies to design and build creative platforms for category campaigns (brand agnostic), building off the available regional platforms.
Creating innovative approaches to reach the target audience, with limited budget, to bring activation ideas to support market partner uptake and the embedding of the category campaigns across the region.
Evolving the platform, leading the added-value solutions framework messaging architecture and mapping out the long-term vision of the role of added-value services within the EMEA commercial organization.
Working closely with the EMEA Director of Professional Affairs and the EMEA Commercial Operations Director to feed in initiatives to the added-value services framework.
Partnering with the Head of Sales Effectiveness Myopia to develop Myopia-focused KAM/Field Sales toolkits that support the regional Customer Marketeers and their partners from Sales and Professional Affairs (CBT teams) to improve their specific Myopia customer‑facing skills.
Ensuring that training material /frame working JBP guides and templates are developed and easy to access.
Understanding and embedding the best and most efficient way to drive cross regional/global collaboration on myopia topics with Customer Marketeers/Insight managers across the EMEA region.
Creating a strategic mapping of the action plan by country to highlight the ‘customer/category job to be done for Myopia’ in each and how EMEA Customer Marketing can support our customer teams to get there.
A full job description is available upon request.
About you: We are looking for someone with: Proven experience in marketing and or customer marketing.
Sales experience would also be beneficial and e‑commerce experience would be specifically beneficial.
The ability to analyze data, turn them into insights/implications and make strategic recommendations to senior leadership team with a vision, clear rationale and resulting road maps.
Evidence of working with external retailers at a global and retail level, specifically e‑commerce in nature.
Strong analytical and financial projection skills.
Demonstrated core leadership skills, including the ability to listen, manage, influence, motivate, and lead diverse, remote, and cross‑functional teams internally and possibly including external participants.
External agency management and budget responsibility.
Excellent presentation skills, including excellent writing/editing skills.
Excellent marketing skills, including strategy, planning, analysis, marketing, program management, promotion, development, market research, product life cycle management etc.
Excellent interpersonal and communication skills – written and verbal, in English.
Strong computer skills – Office suite.
Strong problem solving and analytical skills.
Aspirations for additional responsibility within organization.
Experience & Education: Required Minimum of 10 (preferred 10 – 15 years’ commercial experience) to include a mix of Key
EMEA Customer Marketing Manager in Fareham employer: CooperVision Limited
As an EMEA Customer Marketing Manager based in Fareham, UK, you will join a dynamic and innovative marketing team that values collaboration and creativity. The company fosters a supportive work culture with ample opportunities for professional growth, encouraging employees to develop their skills and take on new challenges. With a focus on meaningful impact and a commitment to employee well-being, this role offers a unique chance to contribute to strategic initiatives while enjoying a balanced work-life environment.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Customer Marketing Manager in Fareham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for CooperVision Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like CooperVision Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with CooperVision Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at CooperVision Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Customer Marketing Manager in Fareham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit CooperVision Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of CooperVision Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about CooperVision Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at CooperVision Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at CooperVision Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At CooperVision Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
