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For Companies At a Glance
- Tasks: Drive sales of myopia management products and build strong partnerships with optical retailers.
- Company: Join a leading global manufacturer of contact lenses with a dynamic team.
- Benefits: Enjoy competitive pay, bonuses, private medical insurance, and flexible working options.
- Why this job: Make a real impact in eye care while developing your career in a supportive environment.
- Qualifications: Expertise in customer relations, business development, and myopia management required.
- Other info: Extensive training and career growth opportunities await you.
The predicted salary is between 42000 - 84000 £ per year.
A brighter future awaits you. We have an exciting opportunity for you to join a dynamic team as a Senior Business Development Manager - Myopia Management for a leading global manufacturer of contact lenses. You will be responsible and accountable for successful selling of the Myopia portfolio into optical retailers including Key Accounts in a defined territory. Supporting and working with Owners, Practice & Store Managers, Eye Care Practitioners (ECPs) and front of house colleagues in targeted customers, to establish the Myopia category and drive sales. Partnering with CV customer business teams, NAMs, KAMs, RSMs, Marketing & Professional Affairs to lead the development and implementation of customer specific myopia business plans.
Essential functions & responsibilities:
- Drive activation and adoption of myopia management product(s) within targeted accounts to deliver sales objectives and targeted sales call levels.
- Build, maintain strong partnerships with CV customer business teams to execute joint customer business plans for myopia category growth, working with customer Regional Managers to deliver MiSight activation.
- Work in close partnership with BDMs on target accounts to ensure a seamless and connected experience for the customers that is best in class.
- Build, maintain, and lead strong relationships with peers, other members of the sales team, sales leadership, strategic customers team, sales support and commercial management teams to gain their support in executing customer objectives.
- Build a deep clinical knowledge of myopia management, incl MiSight 1 day contact lenses and all other CV myopia management products as well as competitor products.
- Is the primary myopia contact for assigned customers at all levels as they implement myopia management into their practices to achieve agreed sales targets and KPIs.
- Interpret clinical studies and market data to add credibility, overcome objections and influence the sales process in a compelling manner.
- Demonstrate exceptional selling skills, business acumen, presentation and communication skills to influence the customer process / journey to deliver success.
- Organize and deliver all regional and store level Myopia and MiSight training programmes, liaising with PA, internal and external contacts to drive adoption of MiSight & myopia management.
- Train and update the regional sales teams on new initiatives, approaches and information within the myopia management category and CV myopia management business.
Customer Interaction:
- Demonstrate a high level of flexibility to specific customers business model and needs, including chain and independent head offices and stores.
- Fully understand each customers’ business and complete in-depth business review with targeted customers to best assess how to implement myopia management.
- Develop specific action plans for each assigned customer based on CV myopia management using supporting tools to achieve growth.
- Lead local marketing plans and category initiatives with customer resulting in documented success and positive return on investment.
- Utilize the full portfolio of CV value add services to gain and retain business.
- Deliver effective and engaging instore training / coaching to motivate and change ECP fitting habits.
- Represent CV at seminars, exhibitions and meetings as required.
What skills and experience should you have?
You will have an expert level of customer relationship and business development, myopia management and contact lens category knowledge, product knowledge, sales, communication and optometry skills to partner and coach customers and sales team members, driving MiSight sales and building customer adoption. Other knowledge, skills and abilities essential to excel in this role include:
- Enthusiastic, engaged and supportive of all CVI initiatives.
- Able to grasp and communicate complex clinical concepts and data.
- Ability to manage a large geographical sales area.
- Results orientated, entrepreneurial, tenacious and resilient.
- Able to effectively identify, evaluate and assimilate information to make quality decisions.
- Ability to deliver training and presentations to various sized groups.
- Use of all Microsoft office suite of tools and Salesforce at intermediate to advanced level.
- Full, clean driving license required.
What we offer:
At CooperVision, we offer a selection of extensive benefits. Our goal is to improve lives one person at a time, and we start with you. You’ll receive competitive compensation alongside a fantastic benefits package including:
- Bonus
- Company car
- Private medical insurance
- 25 days holiday
- Company sick pay
- Pension scheme
- Healthcare cover
- Life assurance
- Flexible working
- Discounted gym memberships
- Extensive learning and development opportunities
- Access to our Wellness Platform
- Free eye tests
- A heavily discounted contact lens scheme and much more!
We are committed to our employees’ personal and professional development and offer extensive training to support your career growth and help every individual to reach their full potential. To help us achieve our goals, we’ll give you everything you need to help you achieve yours.
Travel:
The role is field based and requires frequent travel (overnight stays) mainly across the territory. Extensive travel with occasional international travel. Represent the Company at evening/weekend exhibitions and seminars. Remote – home office environment.
Senior Business Development Manager, Myopia Management - South West employer: CooperCompanies
Contact Detail:
CooperCompanies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Development Manager, Myopia Management - South West
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend events, and engage on platforms like LinkedIn. The more people you know, the better your chances of landing that Senior Business Development Manager role.
✨Tip Number 2
Showcase your expertise! Prepare to discuss your knowledge of myopia management and how you've driven sales in previous roles. Be ready to share specific examples that highlight your skills and successes.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your pitch. Focus on demonstrating your exceptional selling skills and ability to build strong customer relationships.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our dynamic team at CooperVision.
We think you need these skills to ace Senior Business Development Manager, Myopia Management - South West
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Business Development Manager role. Highlight your experience in myopia management and sales, and don’t forget to showcase your relationship-building skills with optical retailers.
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for this role. Share specific examples of how you've driven sales and built partnerships in previous positions, especially in the optical or healthcare sectors.
Showcase Your Knowledge: Demonstrate your understanding of myopia management and the contact lens market. Mention any relevant training or certifications you have, and be ready to discuss clinical concepts during the interview process.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it, so don’t miss out!
How to prepare for a job interview at CooperCompanies
✨Know Your Myopia Management
Make sure you brush up on your knowledge of myopia management products, especially MiSight. Be prepared to discuss how these products can benefit optical retailers and how you can drive their adoption in your territory.
✨Build Strong Relationships
Demonstrate your ability to build and maintain relationships with various stakeholders. Think of examples where you've successfully partnered with sales teams or customers to achieve business objectives, as this will show your collaborative spirit.
✨Showcase Your Selling Skills
Prepare to highlight your exceptional selling skills during the interview. Use specific examples from your past experiences where you influenced the sales process and achieved targets, as this will resonate well with the hiring team.
✨Be Ready for Training Scenarios
Since training is a key part of the role, be ready to discuss how you would approach delivering training sessions. Think about how you can engage different audiences and adapt your style to meet their needs, showcasing your flexibility and communication skills.
