Head of Marketing Job Specification
Marketing and Operations Executive
Norwich (on-site)
Overview:
In this role you will oversee, plan, execute and analyse all of the B2B and B2C marketing functions across multiple platforms. This is a hands-on role, where you will lead all the marketing functions, with the potential to expand the marketing team in the future. This position is well-suited to an experienced full-stack marketer, who has a proactive approach and is experienced within a fast-paced environment.
Key Responsibilities:
- Produce content for and manage all social media platforms
- Make edits and additions to website content (WordPress)
- Manage email automations and campaigns
- Manage internal communications
- Produce sales support material
- Drive sales activity through campaigns
- Advertise internal vacancies
- Work with and report back to the leadership team to hit key business goals
- Lead training sessions for the sales team on marketing-related activities
- Working with the leadership team to produce internal presentations
- Liaise with external account managers
- Analyse performance of marketing budget and suggest edits
- Assist with IT and software issues
- Help cleanse and maintain the quality of our database within our CRM
- Contribute to the overall direction of the business
Desirable Skills/Experience:
- Experience using CRM platforms
- Experience using email automation software
- Experience editing content using WordPress
- Experience on graphic design platforms such as Canva
- Experience within the recruitment or sales industry
- Experience coaching and upskilling colleagues
- Marketing-related qualifications
Required Skills/Experience:
- A minimum of 1 years' experience within a marketing role
- Proven experience leading multi-channel marketing campaigns
- Ability to balance multiple projects at once effectively
- Proactive worker with confidence in their own abilities
- Ability to work 5 days per week from Norwich office (on-site)
