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For Companies At a Glance
- Tasks: Drive lead generation and manage the marketing funnel for new business.
- Company: Dynamic agency in Bideford with a focus on growth and innovation.
- Benefits: Flexible part-time hours, competitive pay, and opportunity to shape marketing strategies.
- Why this job: Make a real impact by building relationships and driving business success.
- Qualifications: B2B marketing experience and strong CRM skills required.
- Other info: Join a supportive team and enjoy a flexible work environment.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a commercially minded Marketing Manager to build a repeatable, scalable new-business pipeline. This is not a traditional brand marketing role — the focus is lead generation, CRM management, and long-term nurturing of prospects until they are ready to meet the CEO/Biz Dev Director.
What Success Looks Like
- Consistent pipeline of qualified prospects
- 3-5 new clients per year
- Each client worth £100k-£250k annually
- Reduced reliance on founder networking
Core Responsibilities
- Own and manage the full marketing funnel:
- Content planning and coordination (LinkedIn, insights, case studies)
- Manage outsourced suppliers and freelancers
- Maintain and optimise Pipedrive CRM
- Build structured lead nurturing campaigns
- Track every prospect interaction and next step
- Qualify & prepare prospects before meetings
- Post-meeting follow-ups and long-term relationship nurturing
- Email marketing and marketing automation
- Reporting on pipeline health and forecasts
Key Skills & Experience
- B2B marketing experience (agency or professional services ideal)
- Strong CRM experience (Pipedrive, HubSpot, or similar)
- Comfortable writing business-focused communications
- Organised and process-driven
- Able to manage suppliers and hold them accountable
- Commercial awareness — understands how agencies win work
Working Arrangement
- Based in or near Bideford
- Flexible hours
- Part-time (approx. 2-4 days per week in the office)
First 90 Days Expectations
- Audit current pipeline and CRM
- Clean and structure Pipedrive
- Implement a nurture cadence for all prospects
- Create reporting dashboard
- Establish monthly pipeline targets
Marketing Manager in Devon employer: Cooper Golding
Contact Detail:
Cooper Golding Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Devon
✨Tip Number 1
Network like a pro! Attend local events or online webinars related to marketing. It's all about making connections and showing off your expertise. Plus, you never know who might be looking for someone just like you!
✨Tip Number 2
Get your LinkedIn game on point! Share insights, case studies, and your thoughts on industry trends. This not only showcases your knowledge but also attracts potential employers who are scouting for talent.
✨Tip Number 3
Don’t shy away from reaching out directly! If you see a company you love, drop them a message. Express your interest in their work and how you can contribute. It shows initiative and could lead to opportunities that aren’t even advertised.
✨Tip Number 4
Keep an eye on our website for openings! We’re always on the lookout for talented individuals. Applying through our site gives you a better chance of being noticed, so don’t miss out!
We think you need these skills to ace Marketing Manager in Devon
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your B2B marketing experience and any CRM tools you've used, like Pipedrive or HubSpot. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've built pipelines or nurtured leads in the past. We love a good story!
Showcase Your Organisational Skills: Since this role is all about managing the marketing funnel, make sure to highlight your organisational skills. Talk about how you’ve successfully managed projects or suppliers in previous roles. We appreciate a process-driven approach!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Cooper Golding
✨Know Your Marketing Funnel
Make sure you understand the full marketing funnel and how it applies to lead generation. Be ready to discuss your experience with managing each stage, from content planning to nurturing prospects. This will show that you’re not just familiar with the theory but have practical insights to bring to the table.
✨Showcase Your CRM Skills
Since this role requires strong CRM experience, be prepared to talk about your familiarity with Pipedrive or similar tools. Bring examples of how you've used CRM systems to track interactions and manage leads effectively. This will demonstrate your ability to optimise processes and maintain a healthy pipeline.
✨Prepare for Business-Focused Communication
As the role involves writing business-focused communications, practice articulating your thoughts clearly and concisely. You might even want to prepare a few examples of past communications or campaigns you've executed. This will help you convey your ideas confidently during the interview.
✨Understand the Commercial Landscape
Familiarise yourself with how agencies win work and the commercial aspects of marketing. Be ready to discuss your understanding of the market and how you can contribute to building a repeatable, scalable new-business pipeline. This shows that you’re not just a marketer but a strategic thinker who understands the bigger picture.