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- Tasks: Help clients achieve their goals through innovative digital marketing strategies.
- Company: Dynamic agency in Bideford, North Devon with a focus on digital excellence.
- Benefits: Competitive salary, growth opportunities, and a collaborative work environment.
- Why this job: Join a passionate team and make a real impact in the digital marketing world.
- Qualifications: Strong analytical skills, attention to detail, and a passion for technology.
- Other info: Exciting role with opportunities for professional development and client interaction.
The predicted salary is between 40000 - 50000 £ per year.
Salary £40,000 - £50,000. Based in Bideford, North Devon, our client is looking for a Digital Account Manager to join their digital team to help translate technical campaign results to their clients. Working across PPC, Paid Social, Programmatic, SEO (and all other digital channels) you will support the Digital Director to develop digital marketing strategies to hit clients' business objectives.
Responsibilities:
- Understanding the strengths and weaknesses of each channel to best advise clients where to spend for certain objectives.
- Develop strategies and oversee the implementation of digital marketing strategies across relevant channels.
- Talking and listening to clients to then translate their needs into a planned digital strategy.
- Translating and presenting technical campaign performance to relevant stakeholders.
- Supporting with new business pitches.
- Collecting data to analyse how campaigns are performing to get the best possible return from a client's investment using a variety of metrics.
- Conducting in-depth research into audience targeting based on the clients' objectives e.g. keyword research, behaviour targeting, retargeting etc.
- Maintaining and showing avid interest in pushing their knowledge of industry best practices, new technologies and new channels.
- Coordinating with the Account Management team to identify growth strategies.
- Working collaboratively with the Director of Client Services and MD to interrogate client briefs, by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way.
- Identifying cross-sell and upsell opportunities across the entire agency portfolio; the digital team has financially remunerated growth targets which this role would contribute towards (& be rewarded for).
To succeed you will be:
- Strategic, analytical thinker with strong numerical skills.
- High attention to detail and able to manipulate data using advanced Excel and/or specialist packages.
- Ability to proofread content, spot grammatical errors and match the content to pre-agreed strategies.
- Curious about human behaviour and interaction with technology.
- Must be a people person, comfortable face-to-face and on-your-feet thinker.
- Always happy to ring clients to spark conversation and continue build relationships.
- Articulate, verbally and in writing, able to simplify and convey complex data and the insights gathered from it.
- Up-to-date with technological developments, particularly developments in search, search engines, core social media platforms (Meta/TikTok/SnapChat/YouTube etc) and programmatic platforms.
- Commercially minded and able to understand the role of digital in a client's business.
- Self-sufficient in their work; able to plan and prioritise.
- Well organised, efficient and able to work to tight deadlines.
- Willing to co-operate with and support other team members.
- Able to work under pressure and seek support when needed.
Client Services/Account Manager - Digital bias employer: Cooper Golding
Contact Detail:
Cooper Golding Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Client Services/Account Manager - Digital bias
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Practice makes perfect! Before any interview, do some mock interviews with friends or family. This will help you articulate your thoughts clearly and boost your confidence when discussing your experience and skills.
✨Tip Number 3
Show off your knowledge! When chatting with potential employers, make sure to mention recent trends or technologies in digital marketing. This shows you're not just a candidate, but someone who's genuinely interested and informed.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you stand out. Plus, applying directly can sometimes give you an edge over other candidates. Don’t miss out on the chance to showcase your skills!
We think you need these skills to ace Client Services/Account Manager - Digital bias
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your experience with digital marketing channels like PPC, SEO, and social media. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Digital Account Manager role. Share specific examples of how you've translated technical results into actionable strategies for clients.
Show Off Your Analytical Skills: Since this role requires strong numerical skills, don’t shy away from showcasing your analytical prowess. Mention any tools or methods you’ve used to analyse campaign performance and how you’ve used data to drive decisions.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to show us what you’ve got!
How to prepare for a job interview at Cooper Golding
✨Know Your Digital Channels
Make sure you brush up on your knowledge of PPC, Paid Social, SEO, and other digital channels. Be ready to discuss how each channel can be leveraged for different client objectives. This will show that you understand the landscape and can provide valuable insights.
✨Prepare to Translate Technical Jargon
Since you'll need to present technical campaign results to clients, practice simplifying complex data into clear, actionable insights. Use examples from past experiences where you've successfully communicated technical information to non-technical stakeholders.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive decisions in previous roles. Bring examples of metrics you've tracked and how they influenced your strategies. This will demonstrate your analytical mindset and attention to detail.
✨Demonstrate Your People Skills
As a Client Services/Account Manager, building relationships is key. Think of instances where you've successfully engaged with clients or team members. Highlight your ability to listen, ask questions, and adapt your communication style to different audiences.