At a Glance
- Tasks: Transform social data into actionable insights and craft compelling performance reports.
- Company: Join a dynamic agency that thrives on creativity and innovation.
- Benefits: Enjoy hybrid working, generous leave, and wellness perks.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make an impact by shaping strategies with data-driven insights in a vibrant team.
- Qualifications: Experience in social analytics and proficiency in tools like Sprinklr and Excel.
The predicted salary is between 40000 - 50000 £ per year.
About the role
We’re looking for an experienced Social Insights Manager to join our Strategy team and help turn social data into clear, actionable insight.
Responsibilities
- Collating and processing high volumes of social-first performance data (engagements, CTR, CPRs etc.)
- Monitoring and reporting on performance, both from a campaign perspective and for always-on activity
- Distilling clear actions and insight from the data, making recommendations and presenting findings in a clear, client‑facing manner
- Crafting clear performance analysis and narratives in reporting
- Working closely with strategists to develop data‑driven work for current clients and new business prospects
- Assisting account teams on reporting for both ad hoc and monthly/weekly reports
- Creating social dashboards to aid and manage reporting across the agency, with real‑time updates for efficient result pulling
- Developing an agency proposition on reporting and which metrics matter, to advise clients in the best way possible
- Producing data‑driven insights for the agency and integrating them into white papers and articles for external publication
Qualifications
- Proven experience in a social insights or analytics role within a social, creative, or media agency
- Deep expertise in building custom Sprinklr dashboards and automated data pipelines to ingest, process, and unify organic and paid social performance data
- Advanced Excel skills, including pivot tables, complex formulas, and trend and performance forecasting
- Strong experience building and analysing customer audience segments within consumer insights platforms, using hypothesis‑led analysis to drive insight
- Proficiency across a wide range of social listening and reporting tools, including Brandwatch, Sprinklr, Rival IQ, and similar platforms
- Confidence using native social platform analytics and ads tools such as Meta Ads Manager, Facebook Ads Manager, TikTok Insights, and equivalents
- Experience with audience and market insight tools, including GlobalWebIndex, Statista, and Answer the Public
- Able to provide technical and analytical support to marketing, analytics, and strategy teams, helping interpret data, design experiments, and translate findings into action
- Comfortable partnering closely with strategy teams to develop scalable templates for monthly reporting, QBRs, and annual reviews grounded in robust data analysis
- Passion for social media, brands, and communications, with a strong grasp of emerging platforms, analytics methodologies, and privacy regulations
- Highly organised, able to meet tight deadlines, and naturally curious about brands, culture, and their intersection
Benefits
- Benchmark salary reflective of experience and within our salary bandings
- Hybrid working: 3 days in the office, 2 days from home
- 25 days annual leave
- Two weeks work‑from‑anywhere option
- Birthday day off – an extra day to celebrate your big day
- Wellbeing day off – another extra day with a voucher to support wellbeing
- Free breakfast, snacks and drinks in the office
- Private healthcare cover, cycle‑to‑work scheme, tech scheme and more
Social Data & Insights Manager employer: Coolr
Join our dynamic Strategy team as a Social Data & Insights Manager, where you'll transform social data into actionable insights that drive client success. We pride ourselves on a collaborative work culture that fosters creativity and innovation, offering hybrid working options, generous annual leave, and unique wellbeing initiatives to support your personal and professional growth. With access to cutting-edge tools and a commitment to employee development, this role provides an exciting opportunity to make a meaningful impact in the world of social media analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Social Data & Insights Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Coolr and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Coolr are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Coolr on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Coolr. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Data & Insights Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Coolr. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Coolr:Show us that you’ve done your homework! In your application, briefly mention what you admire about Coolr’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Coolr
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Coolr will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Coolr, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
