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- Tasks: Craft influencer strategies that connect brands with audiences through cultural insights and trends.
- Company: Join Coolr, a vibrant social media agency working with top brands like Burger King and Deliveroo.
- Benefits: Enjoy hybrid working, 25 days leave, wellness days, and private healthcare.
- Other info: Dynamic team culture focused on creativity, support, and personal growth.
- Why this job: Be at the forefront of influencer marketing and shape authentic brand connections.
- Qualifications: Experience in influencer marketing and a strong grasp of Gen Z culture.
The predicted salary is between 40000 - 50000 £ per year.
Who are Coolr? We’re an independent social media agency and team of creatives, social experts, content publishers and change makers. Completely wired into popular culture, our work connects brands with their audiences at scale. With clients such as Burger King, Lidl, Deliveroo and Compare the Market, our aim is to be the biggest social agency in the world.
About the role: Coolr is looking for an Influencer Strategist with a deep understanding of social and cultural trends to help brands connect authentically with audiences through influencer activity. Reporting to the Director of Strategy, and working with our in‑house Influencer team, you’ll develop and validate our influencer‑led strategies that don’t just drive engagement – they tap into real conversations, communities, and cultural moments.
The job:
- Cultural & Trend Insights: Stay ahead of social shifts, subcultures, and platform trends to ensure influencer strategies are innovative and effective.
- Strategic Integrity: Ensuring all influencer activity is aligned to strategic direction – acting as the guardian between strategy, creative and influencer activity.
- Performance & Impact Measurement: Analyse influencer campaign effectiveness using qualitative and quantitative data, optimizing for deeper engagement and long‑term brand affinity.
- Client & Stakeholder Collaboration: Advise clients on influencer strategies, cultural positioning, and emerging social behaviours to future‑prove their marketing approach.
- Platform & Format Innovation: Experiment with new content formats, influencer collaborations, and storytelling techniques to push creative boundaries.
- Thought Leadership: Bring fresh perspectives to the team, sharing insights on influencer culture and how brands can show up in an authentic way.
What we are looking for:
- Influencer & Social Strategy Expertise: Experience in influencer marketing, social strategy, or cultural consultancy within an agency or brand.
- Cultural Awareness & Trend spotting: Strong grasp of internet culture, Gen Z behaviours, and emerging subcultures.
- Strategic & Creative Thinking: Ability to develop influencer strategies that are insight‑led, impactful, and culturally relevant.
- Relationship Building: Experience working closely with influencers, creators and cultural voices to craft meaningful partnerships.
- Data‑Driven Storytelling: Ability to use audience insights and campaign performance data to refine and evolve strategies.
- Client & Stakeholder Management: Strong presentation and communication skills to translate cultural insights into brand opportunities.
- Agility & Innovation: Comfortable navigating fast‑paced environments, adapting strategies based on cultural shifts and experimenting with new formats.
A Coolr Offer:
- Benchmarked salary reflective of your experience and in line with our salary bandings.
- Hybrid working – 3 days in the office and 2 from home.
- 25 days annual leave.
- Two weeks work from anywhere.
- Birthday Day off – an extra day to celebrate your big day.
- Wellbeing Day off – another extra day with a £50 voucher to spend on anything you want to support your wellbeing.
- Free breakfast, snacks and drinks in the office.
- Private Healthcare cover, Cycle to work scheme, Tech scheme + more.
- Coolr weekly socials – we get together every week to connect as a team, with a Book Club, Social Club and more to come.
- Dog friendly office.
Coolr Culture: We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground‑breaking, award‑winning and impactful campaigns for them. The team culture pushes us out of our comfort zones to strive for excellence while allowing everyone to embrace their true selves and tap into their potential.
Coolr DE&I: Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, we give space for people to be more creative, innovative and successful, driving us in our mission of becoming the world’s best social media agency. While we are proud of our current position and the work we do to support a thriving and diverse workplace, we always know we can do more to not only create change here at Coolr, but in the industry as a whole.
Senior Influencer Strategist employer: Coolr
Contact Detail:
Coolr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to slide into DMs. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of influencer strategies and cultural trends. Whether it’s a blog post, a video, or even a tweet, let your voice be heard and attract attention from potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their campaigns and think about how you can contribute. Bring fresh ideas to the table – they’ll love your enthusiasm and insight!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make magic happen together!
We think you need these skills to ace Senior Influencer Strategist
Some tips for your application 🫡
Show Your Passion for Culture: When writing your application, let your love for social media and cultural trends shine through. We want to see how you connect with the latest movements and how that can benefit our clients.
Be Authentic: We value authenticity, so don’t be afraid to show your true self in your application. Share your unique experiences and insights that make you a great fit for the role of Influencer Strategist.
Highlight Your Strategic Thinking: Make sure to showcase your ability to think strategically about influencer marketing. Use examples from your past work to demonstrate how you've successfully developed and executed impactful strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Coolr!
How to prepare for a job interview at Coolr
✨Know Your Trends
Make sure you’re up to speed with the latest social media trends and cultural shifts. Research current influencer campaigns, especially those that resonate with Gen Z. This will not only show your passion for the industry but also help you discuss how you can bring fresh insights to Coolr.
✨Showcase Your Strategy Skills
Prepare to discuss specific examples of influencer strategies you've developed in the past. Be ready to explain how you measured their success using both qualitative and quantitative data. This will demonstrate your ability to align with Coolr's focus on performance and impact measurement.
✨Build Rapport with the Team
During the interview, engage with your interviewers as if they were potential collaborators. Ask insightful questions about their current projects and share your thoughts on how you could contribute. This will highlight your relationship-building skills and show that you’re a team player.
✨Be Authentic
Coolr values authenticity, so be yourself during the interview. Share your personal experiences with influencer marketing and how you connect with different communities. This will help you stand out and align with their culture of embracing true selves.