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- Tasks: Craft influencer strategies that connect brands with audiences through cultural insights and trends.
- Company: Join Coolr, a vibrant social media agency working with top brands like Burger King and Deliveroo.
- Benefits: Enjoy hybrid working, 25 days leave, wellness days, and private healthcare.
- Why this job: Be at the forefront of social culture, shaping authentic brand connections through influencer marketing.
- Qualifications: Experience in influencer marketing and a strong grasp of Gen Z behaviours and internet culture.
- Other info: Dynamic team culture focused on creativity, support, and personal growth.
The predicted salary is between 40000 - 50000 £ per year.
Who are Coolr? We’re an independent social media agency and team of creatives, social experts, content publishers and change makers. Completely wired into popular culture, our work connects brands with their audiences at scale. With clients such as Burger King, Lidl, Deliveroo and Compare the Market, our aim is to be the biggest social agency in the world.
About the role: Coolr is looking for an Influencer Strategist with a deep understanding of social and cultural trends to help brands connect authentically with audiences through influencer activity. Reporting to the Director of Strategy, and working with our in‑house Influencer team, you’ll develop and validate our influencer‑led strategies that don’t just drive engagement – they tap into real conversations, communities, and cultural moments.
The job:
- Cultural & Trend Insights: Stay ahead of social shifts, subcultures, and platform trends to ensure influencer strategies are innovative and effective.
- Strategic Integrity: Ensuring all influencer activity is aligned to strategic direction – acting as the guardian between strategy, creative and influencer activity.
- Performance & Impact Measurement: Analyse influencer campaign effectiveness using qualitative and quantitative data, optimizing for deeper engagement and long‑term brand affinity.
- Client & Stakeholder Collaboration: Advise clients on influencer strategies, cultural positioning, and emerging social behaviours to future‑prove their marketing approach.
- Platform & Format Innovation: Experiment with new content formats, influencer collaborations, and storytelling techniques to push creative boundaries.
- Thought Leadership: Bring fresh perspectives to the team, sharing insights on influencer culture and how brands can show up in an authentic way.
What we are looking for:
- Influencer & Social Strategy Expertise: Experience in influencer marketing, social strategy, or cultural consultancy within an agency or brand.
- Cultural Awareness & Trend spotting: Strong grasp of internet culture, Gen Z behaviours, and emerging subcultures.
- Strategic & Creative Thinking: Ability to develop influencer strategies that are insight‑led, impactful, and culturally relevant.
- Relationship Building: Experience working closely with influencers, creators and cultural voices to craft meaningful partnerships.
- Data‑Driven Storytelling: Ability to use audience insights and campaign performance data to refine and evolve strategies.
- Client & Stakeholder Management: Strong presentation and communication skills to translate cultural insights into brand opportunities.
- Agility & Innovation: Comfortable navigating fast‑paced environments, adapting strategies based on cultural shifts and experimenting with new formats.
A Coolr Offer:
- Benchmarked salary reflective of your experience and in line with our salary bandings.
- Hybrid working – 3 days in the office and 2 from home.
- 25 days annual leave.
- Two weeks work from anywhere.
- Birthday Day off – an extra day to celebrate your big day.
- Wellbeing Day off – another extra day with a £50 voucher to spend on anything you want to support your wellbeing.
- Free breakfast, snacks and drinks in the office.
- Private Healthcare cover, Cycle to work scheme, Tech scheme + more.
- Coolr weekly socials – we get together every week to connect as a team, with a Book Club, Social Club and more to come.
- Dog friendly office.
Coolr Culture: We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground‑breaking, award‑winning and impactful campaigns for them. The team culture pushes us out of our comfort zones to strive for excellence while allowing everyone to embrace their true selves and tap into their potential.
Coolr DE&I: Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, we give space for people to be more creative, innovative and successful, driving us in our mission of becoming the world’s best social media agency. While we are proud of our current position and the work we do to support a thriving and diverse workplace, we always know we can do more to not only create change here at Coolr, but in the industry as a whole.
Influencer Strategist employer: Coolr
Contact Detail:
Coolr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Strategist
✨Tip Number 1
Get to know the company inside out! Research Coolr's recent campaigns and their approach to influencer marketing. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events where Coolr might be present. Building relationships can give you insider info and make you stand out when it comes to interviews.
✨Tip Number 3
Show off your creativity! Prepare a mini pitch or a case study of an influencer strategy you admire. This not only demonstrates your expertise but also gives you a chance to showcase your strategic thinking and cultural awareness.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Coolr team!
We think you need these skills to ace Influencer Strategist
Some tips for your application 🫡
Show Your Passion for Culture: When writing your application, let your love for social media and cultural trends shine through. We want to see how you connect with the latest movements and how that can benefit our clients.
Be Authentic: Authenticity is key in influencer marketing. Make sure your application reflects your true self and showcases your unique perspective on influencer strategies. We value originality!
Highlight Your Experience: Don’t hold back on sharing your past experiences in influencer marketing or social strategy. We’re looking for someone who can bring their expertise to the table, so make it clear how you've made an impact before.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Coolr
✨Know Your Trends
Make sure you’re up to speed with the latest social media trends and cultural shifts. Research current influencer campaigns and understand what makes them successful. This will show your potential employer that you’re not just aware of the landscape but are also passionate about it.
✨Showcase Your Strategy Skills
Prepare to discuss specific strategies you've implemented in past roles. Be ready to explain how you used data to drive decisions and measure campaign success. This will demonstrate your ability to align influencer activities with broader marketing goals.
✨Build Rapport with Influencers
Highlight your experience in building relationships with influencers and creators. Share examples of how you’ve collaborated with them to create authentic partnerships. This is crucial for the role, so make it a key part of your conversation.
✨Be Ready to Innovate
Think outside the box and come prepared with fresh ideas for influencer collaborations or content formats. Show that you’re not afraid to experiment and push creative boundaries, as this aligns perfectly with Coolr’s mission to be innovative in their approach.