Creative Director - Growth

Who are Coolr? We’re an independent social media agency and team of creatives, social experts, content publishers and change makers. Completely wired into popular culture, our work connects brands with their audiences at scale. With clients such as Burger King, Lidl, Deliveroo and Compare the Market, our aim is to be the biggest social agency in the world.

About the role: We're looking for a Creative Director to join Coolr and help shape the agency's future. Available as either a permanent role or an initial 3–6 month fixed-term contract, this position will focus on driving growth through standout pitch work, agency propositions and new business opportunities.

Working closely with the Growth team, you'll lead the creative development of pitches, credentials and proactive opportunities, turning commercial challenges into compelling ideas that help us win. We're looking for someone who can spot opportunities, build persuasive narratives and inspire teams to deliver best‑in‑class social‑first thinking.

Following successful wins, there is a clear pathway to lead key client relationships and creative output across retained accounts. You'll be comfortable influencing senior stakeholders, leading multidisciplinary teams and helping shape the agency's creative direction.

• New business & Growth:
• Lead the creative development of major pitch responses from brief through to presentation.
• Partner closely with the Growth, Strategy and Leadership teams to identify and convert new business opportunities.
• Create standout creative platforms, campaign ideas and social‑first propositions that differentiate Coolr from competitors.
• Shape agency credentials, case studies and marketing materials to elevate how Coolr presents itself externally.
• Develop proactive opportunities and thought leadership initiatives that create conversations with prospective clients.
• Help identify emerging categories, brands and opportunities where Coolr can win.
• Support senior leadership in defining agency positioning and future growth strategy.
• Build compelling pitch narratives that connect business challenges, audience insights and creative solutions.
• Lead pitch presentations and represent Coolr confidently in senior client meetings.
• Collaborate closely with Presentation Designers and Strategists to ensure every pitch feels world‑class.

• Creative Leadership:
• Lead multidisciplinary pitch teams across Creative, Strategy, Design, Production and Client Services.
• Raise the creative standard of all new business output.
• Mentor and inspire creative teams throughout the pitch process.
• Push teams beyond expected solutions to create work that is distinctive, culturally relevant and commercially effective.
• Provide clear creative direction and feedback across multiple projects simultaneously.
• Act as a senior creative voice across the agency.

• Future Client Leadership:
• Following successful business wins, there will be an opportunity to transition onto retained client business and take ownership of creative leadership across key accounts.
• Lead integrated campaign development.
• Build long‑term client relationships.
• Grow account revenue through proactive creative opportunities.
• Manage and mentor creative teams.
• Act as the senior creative lead across major client partnerships.

What we are looking for:

• Creative Excellence:
• A proven track record of developing standout social‑first creative that drives results, earns industry recognition and helps win new business.
• Experience leading social first campaigns from idea through execution.
• Strong conceptual thinker with the ability to generate big platform ideas.
• Experience leading or playing a significant role in agency pitches and new business wins.
• Ability to balance creativity with commercial objectives.

• Leadership:
• Experience leading senior multidisciplinary teams.
• Strong mentoring and coaching skills.
• Ability to bring energy, confidence and direction during high‑pressure pitch periods.

• Strategic Thinking & Influence:
• Strong understanding of brand strategy, audience behaviour and culture.
• Able to translate business challenges into compelling creative opportunities.
• Proactive in identifying opportunities beyond the brief.
• Exceptional storytelling and presentation skills.
• Confident presenting to and influencing senior stakeholders, including CMOs and Marketing Directors.
• Able to articulate and sell creative ideas with clarity and conviction.

A Coolr Offer:

• A benchmarked salary reflective of your experience and in line with our salary bandings.
• Hybrid working: we work 3 days in the office and 2 days from home.
• 25 days annual leave.
• Two weeks work from anywhere.
• Birthday Day off – an extra day to celebrate your big day.
• Wellbeing Day off – another extra day with a £50 voucher to spend on anything you want to support your wellbeing.
• Free breakfast, snacks and drinks in the office.
• Private Healthcare cover, Cycle to work scheme, Tech scheme and more.
• Coolr weekly socials: we get together every week to connect as a team, we also have a Book Club, Social Club & more to come.
• Dog friendly office.

Coolr Culture: We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground‑breaking, award‑winning and impactful campaigns for them. The team culture is to push out of our comfort zones to strive for excellence whilst allowing everyone to embrace their true selves and tap into their potential.

Coolr DE&I: Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, it gives space to people to be more creative, innovative, and successful which will drive us in our mission of becoming the world’s best social media agency. Whilst we are proud of our current position and the work we do to support a thriving and diverse workplace, we always know we can do more to not only create change here at Coolr, but in our industry as a whole.