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For Companies At a Glance
- Tasks: Lead CRO strategy, design tests, and analyse data to boost client conversions.
- Company: Remote-first digital marketing agency based in Sheffield, UK.
- Benefits: Flexible freelance hours, competitive pay, and remote work opportunities.
- Why this job: Join a collaborative team and make a real impact on client growth.
- Qualifications: Experience in CRO, A/B testing, and strong analytical skills required.
- Other info: Opportunity for full-time role with excellent career development.
The predicted salary is between 13 - 16 £ per hour.
This role is for an experienced CRO Specialist who can lead experimentation across client websites and marketing funnels, while acting as the bridge between CRO, PPC and SEO to embed a testing and growth mindset across the agency. You will design and lead tests, translate insights into clear actions for channel teams, and help shape how the agency uses data and experimentation to drive performance.
We are a remote first, Sheffield UK based digital marketing agency that values trust, ownership, and smart, effective work. There is no micromanagement or red tape, just the tools, talent, and support you need to do great work, keep developing, and have real influence on how we grow. We are an award winning conversion focused agency and a Google Premier Partner, with over fifteen years experience helping ambitious brands grow through Paid Advertising, SEO, Creative, and Conversion Rate Optimization. You will join a collaborative, down to earth team where initiative, curiosity, and high standards are genuinely valued.
What You Will Be Doing
- Lead the CRO strategy for a portfolio of clients, from research and hypothesis generation through to test design, implementation, analysis, and reporting.
- Design, lead, and analyse A/B and multivariate tests across landing pages, websites, and key user journeys to improve conversion rates and revenue.
- Act as the bridge between CRO, PPC and SEO, working closely with others to align experiments with traffic strategy, messaging, and technical constraints.
- Develop and champion a cross channel testing roadmap, helping the wider team adopt a structured experimentation framework and growth mindset.
- Use analytics tools, heatmaps, user recordings, and qualitative research to uncover friction points and opportunities across full funnels (from ad click to sale or lead).
- Collaborate with designers, developers, and content specialists to implement winning variants and ensure changes are robust, trackable, and scalable.
- Validate and improve tracking and measurement for CRO experiments in GA or GA4 and ad platforms, ensuring test results are reliable and meaningful.
- Communicate insights and recommendations clearly to clients and internal stakeholders, turning complex data into simple, commercially relevant narratives.
- Contribute to broader agency best practice in measurement, experimentation, and user centric design, sharing learnings across PPC, SEO, and Creative teams.
Remote working and communication
This is a remote first role. For UK residents it would involve one in person team meet up day per month in Sheffield (usually a Friday), plus very occasional client meetings, however, this is not a requirement for non UK based. The team meets via a daily - all day - Google Meet video call for collaboration and planning, so you must be comfortable on camera and in live discussions. You will be expected to maintain reliable internet and be available during 5 hours of the core hours (9am to 5pm UK time), and communicate proactively with colleagues and clients.
What We Are Looking For
- Proven experience in a dedicated CRO, experimentation, or conversion focused role within an agency or in house digital team.
- Strong practical experience with A/B testing and experimentation tools such as Convert.com (ideally), or VWO, Optimizely, AB Tasty, or similar.
- Confident using analytics platforms such as GA or GA4 and Looker Studio to analyse user behaviour and performance data.
- Solid understanding of how CRO interacts with PPC and SEO, including landing page relevance, messaging alignment, and technical constraints.
- Must be a fluent English speaker, with excellent written and spoken communication skills suitable for client facing work and daily video calls.
- Comfortable working with designers and developers. Able to brief UX and UI changes and understand basic HTML, CSS, or JS constraints is a plus.
- A structured, hypothesis led approach to leading experimentation with clear documentation and prioritisation frameworks.
- Curious, commercially minded, and comfortable taking ownership. You enjoy testing, learning, and iterating to find what really moves the needle.
How This Role Bridges CRO, PPC And SEO
- Lead alignment between ad campaigns and landing experiences, ensuring messaging, offers, and user journeys are consistent and optimised for conversion.
- Collaborate with PPC specialists to design experiments that test both traffic and on site elements such as audience, creative, and landing page as a unified system.
- Work with SEO specialists to ensure key pages are both search friendly and conversion focused, balancing technical and UX considerations.
- Coach and support channel teams to adopt experimentation best practices, helping them frame hypotheses, interpret results, and roll out learnings.
Package And Benefits
- Salary: Freelance Part Time Role - Salary to be agreed - Please specify your expected hourly rate.
- 5 hours per day expecting to lead to full time - during 9am to 5pm UK time Monday to Friday (Earlier finish on Fridays).
- Remote working.
Skills: data analysis, conversion rate optimization, cro
CRO Specialist - Remote - Freelance 5 hours per day leading to full time in London employer: Converted
Contact Detail:
Converted Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Specialist - Remote - Freelance 5 hours per day leading to full time in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the lookout for CRO roles. You never know who might have a lead or can refer you to someone in the industry.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best A/B tests and experiments. Use real data and insights to demonstrate how you've improved conversion rates. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of analytics tools and CRO strategies. Be ready to discuss how you’ve used data to drive decisions. We love candidates who can turn complex data into actionable insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and contributing to our growth mindset.
We think you need these skills to ace CRO Specialist - Remote - Freelance 5 hours per day leading to full time in London
Some tips for your application 🫡
Show Off Your CRO Skills: Make sure to highlight your experience with A/B testing and experimentation tools in your application. We want to see how you've used data to drive conversions and improve performance, so share specific examples that showcase your expertise!
Keep It Clear and Concise: When writing your application, be straightforward and to the point. Use clear language to communicate your ideas and experiences. Remember, we appreciate a well-structured narrative that makes it easy for us to understand your journey and skills.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the CRO Specialist role. Show us how your background aligns with our needs and how you can contribute to our team’s success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Converted
✨Know Your Tools
Familiarise yourself with A/B testing and experimentation tools like Convert.com, VWO, or Optimizely. Be ready to discuss your experience with these platforms and how you've used them to drive conversion rates in past roles.
✨Understand the CRO Landscape
Brush up on how CRO interacts with PPC and SEO. Prepare examples of how you've aligned messaging and user journeys across channels to optimise conversions. This will show that you can bridge the gap between different teams effectively.
✨Data-Driven Storytelling
Practice translating complex data into simple, actionable insights. Think of a few examples where your analysis led to significant changes or improvements. Being able to communicate your findings clearly is key in this role.
✨Embrace Collaboration
Since this is a remote role, highlight your experience working with cross-functional teams. Share how you've collaborated with designers, developers, and content specialists to implement successful tests and changes.
