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- Tasks: Lead experimentation strategies for top-tier clients, driving conversion optimisation and personalisation.
- Company: Join Conversion, the UK's largest CRO agency, helping clients gain competitive advantages through testing.
- Benefits: Enjoy flexible working, 25 days holiday, private healthcare, and a £750 annual benefits package.
- Why this job: Be part of a pioneering agency in a fast-growing field, making a real impact on client success.
- Qualifications: Proven experience in leading testing strategies for advanced organisations; strong problem-solving and collaboration skills.
- Other info: Opportunity to mentor junior consultants and contribute to thought leadership in the industry.
The predicted salary is between 43200 - 72000 £ per year.
Conversion are the largest dedicated conversion rate optimisation (CRO) and testing agency in the UK. We help our clients better understand their customers - and translate this insight into action. As a business, our focus is on helping clients create an unfair competitive advantage through testing.
We believe that testing is not about changing button colours, but about creating a testing framework that allows our clients to take risks. This approach allows us to test not only our clients' websites and apps, but also their pricing, product, and strategy. And the nature of testing means that we can definitively demonstrate and deliver ROI for our clients.
Our team is made up of a number of specialists and generalists with skills spanning: copywriting, behavioural psychology, user research, analytics, UX design, frontend development, and project management. We've delivered results for clients ranging from one-person lead generation sites to the likes of Citrix, The Guardian, and Facebook. We have grown significantly over the last few years and are investing in the next stage of our growth to help us achieve our goal to help our clients start testing everywhere.
We're looking for someone to lead the experimentation (conversion optimisation and personalisation) strategy across 3-5 exciting enterprise and/or advanced client accounts. You will work closely with the team to deliver a strategy for clients spanning insight, test ideation, test completion, and analysis. Supported by a Project Manager, Associate Consultant, and delivery team to help deliver results for your clients. This is a big opportunity for a proven conversion leader to help drive forward a pioneering agency in a fast-growing space.
Primary Purpose
To develop and lead exceptional experimentation strategies for our biggest and most advanced clients, whilst driving forward our approach and product offering.
Key Responsibilities
- Leadership: live and uphold our values whilst encouraging our people to develop.
- Client leadership: senior point of contact for 3-5 advanced or enterprise-level clients, leading on strategy and helping our clients mature their testing programmes.
- Testing strategy: set the agenda for our clients and manage a testing roadmap to help deliver long-term results and maturation of your clients' testing capabilities; identifying problems with the conversion rate of client websites through quant and qual research.
- Create test concepts to address issues identified in quant and qual research and use your conversion expertise to create effective solutions.
- Analyse and evaluate experiments - reporting on results and devising iterations on concepts to drive the testing strategy.
- Prioritise insights and testing strategy which helps our clients achieve their goals and delivers ROI.
- Advanced experimentation: working with Director of Product & Strategy to develop our approach to experimentation, across AB testing, personalisation and through exploring new opportunities to put testing at the heart of businesses.
- Results: accountability for success for your clients - to be measured via average win rate, and NPS.
- Support and mentorship: work closely with our trainee and associate consultants as they shadow and support you on your client accounts. Act as the support consultant where needed for Associate Consultants taking on their first client accounts.
- Collaboration: foster a culture of collaboration by sharing strategy internally with the delivery team, before with clients and provide feedback to your peers.
- Sales & Marketing: work with Sales and Marketing to support new business meetings and join pitch teams when required.
Secondary Responsibilities
- Thought leadership (internal): work with the Head of Experimentation to inspire and motivate the consultancy team to deliver exceptional work for our clients. Share knowledge, assist with training both directly and through shadowing.
- Thought leadership (external): work with the Head of Experimentation and the New Business and Marketing director to establish Conversion.com as the leader in the market for experimentation.
- Delivery of our in-house consultant training programme: responsible for delivering key sections as required of our in-house training programme for Trainee Consultants. Consisting of delivering training sessions on key topics, reviewing and giving feedback on tasks and projects and assessing performance of Trainees against key metrics.
- Sales & Marketing: work with Sales and Marketing team to develop content for marketing efforts and deliver quant and qual research for new business opportunities.
- Product: look for opportunities to evolve a best-in-market proposition - always two steps ahead of our competition and three steps ahead of our clients.
Requirements
- BEHAVIOURS: Problem solver, Collaborative, Positive, Humble, Data-driven, High emotional intelligence.
- Proven experience with leading strategy for advanced testing organisations.
- Client-centric with experience working in "enterprise" environments.
- Actively seeks out opportunities to improve and keeps up with market trends.
- Connection with our values: Evidence over opinion, With passion, Continuous growth, Better together.
Benefits
Conversion.com is filled with great people with bundles of talent and ideas. Come and join our fantastic team and you'll be part of an exciting growing agency at the top of its industry. Some of our benefits include:
- Fully flexible working - work from home or from our office.
- Flexi Friday - We believe in giving employees the freedom of how to best use their time.
- 25 days' holiday each year.
- Continuous personal development plans for all.
- Company contributory pension scheme.
- Private healthcare (AXA PPP).
- £750 annual flexible benefits package (which can be used for buying holiday, gym membership, charitable giving and more!).
- Annual travel card loan if required.
- Special gifts on Conversaries (the anniversary of the date you joined Conversion).
- Weekly shopping order to the office for those who like to go in!
Senior Conversion Rate Optimisation (Experimentation) Consultant employer: Conversion
Contact Detail:
Conversion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Conversion Rate Optimisation (Experimentation) Consultant
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation and experimentation. Follow industry leaders on social media and engage with their content to stay updated. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Network with professionals in the CRO space, especially those who work at Conversion or similar agencies. Attend relevant webinars, workshops, or conferences to make connections and learn from others' experiences. A referral from someone within the company can significantly boost your chances.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully implemented testing strategies. Be ready to explain your thought process, the challenges you faced, and the results achieved. This practical insight will demonstrate your expertise and problem-solving skills.
✨Tip Number 4
Showcase your collaborative spirit by highlighting past experiences where you've worked effectively in teams. Conversion values collaboration, so sharing examples of how you've led or contributed to team projects will resonate well with the hiring managers.
We think you need these skills to ace Senior Conversion Rate Optimisation (Experimentation) Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in conversion rate optimisation and experimentation. Use specific examples that demonstrate your leadership in testing strategies and client management.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRO and how your skills align with the company's mission. Mention your understanding of their approach to testing and how you can contribute to their goals.
Showcase Your Problem-Solving Skills: Provide examples of how you've identified and solved conversion issues in previous roles. Highlight your data-driven approach and any successful outcomes from your testing strategies.
Demonstrate Collaboration Experience: Since the role involves working closely with teams, include instances where you've successfully collaborated with others. Emphasise your ability to mentor and support junior consultants, as this aligns with the company's values.
How to prepare for a job interview at Conversion
✨Understand the Company’s Approach to Testing
Before your interview, make sure you grasp how Conversion approaches testing and optimisation. Familiarise yourself with their philosophy that testing is about creating a framework for risk-taking rather than just superficial changes. This will help you align your answers with their values.
✨Showcase Your Problem-Solving Skills
As a Senior Consultant, you'll need to demonstrate your ability to identify and solve complex problems. Prepare examples from your past experiences where you've successfully tackled conversion issues using both quantitative and qualitative research methods.
✨Prepare for Client Leadership Questions
Since you'll be the senior point of contact for advanced clients, be ready to discuss your experience in client management. Think of specific instances where you've led strategy discussions or helped clients mature their testing programmes, showcasing your client-centric approach.
✨Emphasise Collaboration and Mentorship
Conversion values collaboration and mentorship within their team. Be prepared to talk about how you've worked with others in the past, especially in training or supporting junior consultants. Highlight your ability to foster a collaborative environment and share knowledge effectively.
