At a Glance
- Tasks: Lead integrated marketing concepts connecting Converse to culture across music, fashion, and community.
- Company: Join Converse, a brand that thrives on creativity and cultural relevance.
- Benefits: Competitive salary, creative environment, and opportunities for personal growth.
- Other info: Collaborative role with excellent career advancement potential.
- Why this job: Shape Converse's cultural presence in London and connect with influential creators.
- Qualifications: Experience in brand marketing and a deep understanding of London's creative landscape.
The predicted salary is between 51750 - 63250 £ per year.
WHO YOU’LL WORK WITH
Converse Entertainment & Energy Marketing drives meaningful connections with the creators, communities, and cultural forces shaping today’s most influential youth audiences.
The team identifies and unlocks opportunities at the intersection of music, fashion, sport, art, design, and culture to build authentic brand relevance and impact.
As part of the London Entertainment & Energy team, you will work cross-functionally with Global and City Marketing teams across key markets to bring culturally relevant ideas to life.
You will also collaborate closely with Marketplace, Communications, Digital, Brand Creative, and other enterprise partners to develop and execute integrated experiences that strengthen Converse’s connection to culture.
WHO WE ARE LOOKING FOR
We are looking for an experienced, culturally connected marketer with a deep understanding of London's creative landscape and youth culture.
This individual is equal parts strategist, connector, storyteller, and operator, with the ability to identify emerging movements, cultivate influential relationships, and turn cultural insight into meaningful brand opportunities.
The ideal candidate is naturally curious, highly collaborative, with a strong knowledge of and connection to entertainment, music, fashion, art, sport, and street culture.
They balance brand objectives with cultural credibility, champion creativity, and help shape the future of creator and community engagement for Converse.
A successful candidate will demonstrate a strong track record of building cultural relevance, developing meaningful partnerships, and delivering integrated marketing programs that resonate with youth and creative communities.
You’ll bring
- Demonstrated experience in brand marketing, cultural marketing, entertainment marketing, partnership marketing, or a related field.
- Deep knowledge of London’s cultural and creative ecosystem across music and fashion, as well as entertainment, art, design, hospitality, sport, and street culture, with an established network or the ability to build one quickly.
- Proven ability to build and maintain meaningful relationships with creators, talent, partners, agencies, and communities.
- Strong strategic and project management skills, with the ability to build marketing plans and lead complex initiatives from strategy through execution.
- Strong understanding of talent, creator, partnership, and cultural marketing ecosystems and how brands can participate in them authentically.
- Excellent communication and presentation skills, with the ability to influence internal and external stakeholders and manage challenging conversations.
- Strong knowledge of competitive brands, cultural trends, consumer behavior, with the ability to translate emerging cultural signals into actionable brand opportunities.
- Highly collaborative and adaptable, with the ability to work autonomously as part of a global team.
- WHAT YOU’LL WORK ON
- Lead, Entertainment & Energy Marketing, London
, you will be part of the Global Entertainment & Energy team, reporting directly to the Director of Entertainment & Energy Marketing.
This role will be responsible for shaping Converse’s cultural presence in London, identifying the people, communities, ideas, and moments that can move the brand forward.
You will
- Lead the development and execution of integrated marketing concepts that authentically connect Converse to culture across music, fashion, entertainment, sport, and community.
- Serve as a key connector between London and the Global Entertainment & Energy team, identifying emerging cultural opportunities, influential voices, and strategic partners through a London lens.
- Build and maintain meaningful relationships with talent, creators, cultural leaders, communities, and external partners across London’s creative ecosystem.
- Identify and develop partnership, talent, event, and community opportunities that strengthen Converse’s cultural relevance and consumer connection.
- Lead partnerships across internal and external teams, balancing cultural credibility, creative ambition, brand priorities, and business objectives.
- Collaborate across Brand Marketing, Communications, Brand Creative, Marketplace, Digital, Omni Channel Marketing, and City Marketing to deliver integrated campaigns, partnerships, and experiences.
- Brief, manage, and guide agency partners from concept through execution, ensuring strategic and creative excellence.
- Identify and synthesize insights around emerging consumer behaviors, cultural shifts, and community dynamics in London, translating these insights into opportunities for Converse locally and globally.
- Partner with Global and City Entertainment & Energy teams to develop and execute a strategic product seeding approach that drives authentic adoption, advocacy, and brand visibility.
Lead Professional, Entertainment & Energy Marketing London – Converse employer: Converse
At Converse, we pride ourselves on being an exceptional employer that champions creativity and diversity in a vibrant London setting. Our culture encourages personal growth and collaboration, offering employees the chance to develop their skills while working alongside passionate individuals who share a love for fashion and youth culture. With opportunities to engage with global partners and contribute to a storied brand, Converse is the perfect place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Professional, Entertainment & Energy Marketing London – Converse
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Converse and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Converse are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Converse on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Converse. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Professional, Entertainment & Energy Marketing London – Converse
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Converse. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Converse:Show us that you’ve done your homework! In your application, briefly mention what you admire about Converse’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Converse
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Converse will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Converse, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
