At a Glance
- Tasks: Drive culture-led media storytelling and build relationships across fashion and youth media.
- Company: Join Converse, a brand that connects with fashion, music, and youth creativity.
- Benefits: Competitive salary, dynamic work environment, and opportunities for creative expression.
- Other info: Collaborate with global teams and engage with high-profile talent.
- Why this job: Shape Converse's narrative in a vibrant cultural hub like London.
- Qualifications: Experience in communications or PR, strong media network, and excellent storytelling skills.
The predicted salary is between 55000 - 65000 £ per year.
Who you will work with:
- Director, Communications London, Paris and key EMEA Cities.
- EMEA-based Converse Communications team.
- Local and global Brand and Product partners.
- Agency partners across PR, influence and cultural marketing.
- Select global Communications and Marketing stakeholders.
Who are we looking for:
The Converse Communications team shapes how Converse shows up in culture—connecting the brand to the worlds of fashion, style, music, sport and youth creativity through bold, credible storytelling. This role is for a communications professional who is deeply connected to culture, brings strong media instincts, and understands how brands earn relevance today. The Sr. Professional, Communications is a confident external storyteller and relationship builder with a clear point of view, capable of creating earned moments, navigating fast-moving media cycles, and placing Converse meaningfully within cultural conversation. Working closely with the Communications Director and agency partners, this role helps develop and execute external communications and media strategies, with London serving as a critical cultural hub.
Required:
- Proven experience in communications, PR or media relations, ideally within fashion, lifestyle, culture or creative industries.
- A strong London‑based media network, with demonstrated relationships across established and emerging outlets—including fashion, culture, sport, lifestyle and youth media, as well as streamers, podcasters and Substack writers.
- Excellent writing and storytelling skills, with strong editorial judgment.
- Deep understanding of the fashion ecosystem, including stylists, influencers and cultural tastemakers.
- Strong news sense and confidence operating in fast‑moving media environments.
- A clear cultural point of view and passion for style, youth culture and creative expression.
- Proven ability to manage multiple projects at pace while maintaining attention to detail.
- Fluent written and spoken English.
Preferred:
- Experience working with a fashion, sneaker or culture‑driven brand.
- Strong understanding of sport as culture (basketball, skate), rather than performance sport.
- Experience partnering with global teams while operating confidently at local market level.
- Comfort working with high‑profile talent, creatives and collaborators.
What you will work on:
In this role, you will help bring Converse’s strategic narrative to life across London and UK media. You will:
- Drive culture‑led earned media storytelling that connects Converse to fashion, youth culture, creativity, music and sport.
- Own and grow relationships across fashion, culture, lifestyle and youth media in London—strengthening established connections while building new relationships across emerging platforms, including streamers, podcasters and Substack writers.
- Develop and execute press strategies for product launches, collaborations and key cultural moments.
- Shape narratives across stylist, influencer and tastemaker ecosystems, partnering closely with Brand and Marketing teams.
- Manage reactive communications and commentary, operating with confidence in fast‑moving news cycles.
- Partner with agency teams to generate coverage that is culturally credible, timely and impactful.
- Work cross‑functionally with Brand, Product and Marketing partners to ensure aligned and consistent external storytelling.
- Stay deeply embedded in culture—tracking emerging trends, voices and moments that matter to Converse’s audience.
- Identify and forge strategic local partnerships and event collaborations that enhance visibility and connect the brand to cultural moments.
- Contribute to global events when necessary, working closely with teammates in Paris, Milan and Berlin and around the globe in other territories.
- Support proactive and reactive media engagement across brand, product, and cultural moments.
- Draft press materials including releases, statements, media alerts, and Q&A documents.
- Monitor media coverage, cultural trends, and industry news to inform communication strategies.
- Support media training, briefing materials, and preparation for spokesperson interviews.
- Maintain media lists, coverage reports, and communication workflows.
Senior Professional, Media Relations, London - Converse in City of Westminster employer: Converse
Converse is an exceptional employer that thrives on creativity and cultural relevance, making it an ideal place for communications professionals passionate about fashion and youth culture. With a vibrant work culture in London, employees benefit from strong collaboration with global teams, ample opportunities for professional growth, and the chance to shape impactful narratives within a dynamic media landscape. The company's commitment to bold storytelling and meaningful connections ensures that every team member plays a vital role in driving the brand's presence in the cultural conversation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Professional, Media Relations, London - Converse in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, share your experiences and how you've made an impact in previous roles. Make it relatable and engaging—after all, you’re applying for a communications role!
✨Tip Number 3
Stay on top of cultural trends! Keep an eye on what’s happening in fashion, music, and youth culture. This will not only help you in interviews but also show that you’re genuinely passionate about the brand and its audience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Converse team and ready to dive into the culture-driven world we live in.
We think you need these skills to ace Senior Professional, Media Relations, London - Converse in City of Westminster
Some tips for your application 🫡
Show Your Storytelling Skills:When you’re writing your application, make sure to showcase your storytelling abilities. We want to see how you can weave a narrative that connects Converse to culture, fashion, and youth creativity. Use examples from your past experiences to illustrate your points!
Highlight Your Media Connections:Don’t forget to mention your media network! We’re looking for someone with strong relationships across various outlets. Share specific examples of how you've built and maintained these connections in the fashion and lifestyle sectors.
Be Detail-Oriented:In a fast-paced environment like ours, attention to detail is key. Make sure your application is polished and free of errors. This shows us that you can manage multiple projects while keeping everything on track—just like we do at StudySmarter!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Converse
✨Know Your Culture
Dive deep into the cultural landscape that Converse operates in. Familiarise yourself with current trends in fashion, music, and youth culture. This will not only help you connect with the interviewers but also demonstrate your passion for the brand's ethos.
✨Showcase Your Media Network
Be ready to discuss your existing media relationships in London and how they can benefit Converse. Highlight specific examples of how you've leveraged these connections in past roles to create impactful stories or campaigns.
✨Craft Your Storytelling Skills
Prepare to showcase your writing and storytelling abilities. Bring along samples of press releases or articles you've written that align with Converse’s style. This will give the interviewers a clear sense of your editorial judgement and creativity.
✨Demonstrate Your Project Management Prowess
Be prepared to discuss how you've successfully managed multiple projects simultaneously. Share specific examples that highlight your attention to detail and ability to thrive in fast-paced environments, as this is crucial for the role.
