At a Glance
- Tasks: Lead B2B sales marketing strategies and create compelling narratives for innovative solutions.
- Company: Join a global leader committed to people, innovation, and equal opportunities.
- Benefits: Flexible work-from-home options, competitive salary, and professional growth.
- Other info: Dynamic team environment with a focus on collaboration and career development.
- Why this job: Make a real impact in B2B sales while working with cutting-edge AI technologies.
- Qualifications: 5-8 years in B2B marketing, strong writing skills, and familiarity with sales dynamics.
The predicted salary is between 60000 - 80000 £ per year.
In everything we do, we believe in doing right by and for people – our clients, their customers, our people, our community, and our planet. The B2B Sales GTM, Marketing & Communication Manager is a key contributor to the commercial growth and market positioning of the B2B Sales practice. Operating at the intersection of strategy, content, and execution, this role owns the end‑to‑end GTM narrative — from value proposition development and sales enablement to thought leadership, analyst relations, and AI innovation storytelling. He/she defines, evolves, and operationalizes the go‑to‑market positioning across priority verticals and geographies, ensuring alignment between global sales strategy and the materials that bring it to life in front of clients, prospects, and analysts. This position requires both strong creative and strategic communication skills, and a transversal internal leadership capacity — working across sales, operations, marketing, and leadership stakeholders to produce high‑impact, commercially‑oriented outputs.
GTM STRATEGY & SALES ENABLEMENT
- Own and evolve B2B Sales GTM positioning and messaging across the practice
- Build and refine industry narratives and verticalized messaging across priority sectors
- Develop vertical decks, first‑strike materials, and sales motion playbooks
- Create and evolve value propositions for new offerings and emerging capabilities
- Support RFP responses and strategic proposal development
- Translate market opportunities into scalable, repeatable sales motions
- Build commercialization narratives for AI and technology solutions
MARKETING & COMMUNICATIONS
- Own and publish the B2B Sales internal newsletter and communication updates
- Consolidate and communicate new wins, innovations, GTM materials, and business announcements
- Manage and align social media and thought leadership priorities
- Maintain and enrich the B2B Sales content ecosystem and knowledge repository
- Serve as the primary point of contact for marketing alignment across teams
- Support executive communications, leadership presentations, and strategic storytelling
- Maintain and update website content and digital messaging as positioning evolves
MARKET INTELLIGENCE & COMPETITIVE MONITORING
- Conduct ongoing market intelligence across AI, B2B sales, and the competitive landscape
- Consolidate analyst trends, market signals, and competitor developments into monthly updates
- Translate benchmark findings and external signals into strategic recommendations
- Support benchmarking analyses and market comparisons for leadership reporting
ANALYST RELATIONS & EXTERNAL POSITIONING
- Coordinate analyst‑related deliverables, submissions, and briefing materials
- Manage proof points, innovation stories, and differentiation narratives
- Create executive storytelling that demonstrates business evolution and impact
- Support positioning for external recognitions and market visibility initiatives
AI & INNOVATION WORKSTREAMS
- Support positioning and commercialization of AI‑enabled sales solutions
- Develop messaging and use cases for iXHero and other emerging initiatives
- Build AI thought leadership and innovation narratives for internal and external audiences
- Research emerging technologies and convert findings into strategic recommendations
CASE STUDIES, AWARDS & KNOWLEDGE MANAGEMENT
- Lead creation and maintenance of a centralized case study library structured by sales motion
- Interview stakeholders, collect outcomes, and convert client stories into sales proof points
- Coordinate award submissions and recognition programs—identification, narrative development, and tracking
- Identify content gaps and future knowledge opportunities across the practice
EVENTS & EXECUTIVE SUPPORT
- Support planning and execution of client and leadership events
- Create executive presentations, speaking materials, and event collateral
- Coordinate post‑event communications and opportunity tracking
- Support leadership on ad‑hoc strategic initiatives and transformation programs
Your Qualifications
- 5—8 years of experience in B2B marketing, GTM strategy, sales enablement, or strategic communications
- Strong writing skills — able to craft narratives that are sharp, structured, and commercially compelling
- Familiarity with B2B sales dynamics, buyer journeys, and vertical go‑to‑market approaches
- Experience with AI, SaaS, or technology solutions is a strong plus — particularly in sales contexts
- Comfortable managing multiple stakeholders across sales, operations, marketing, and leadership
- Track record of producing high‑quality sales and marketing assets independently
- Fluency in English
- Structured, detail‑oriented, and proactive — able to prioritize and drive results in a fast‑moving environment
At Concentrix, we invest in our game‑changers because we know that when our people thrive, our clients and their customers thrive.
We’re proudly united as one team, one company, globally. We’re committed to equal employment opportunities for all candidates and a work environment free from discrimination and harassment. All our recruitment practices are based on business needs, job requirements, and professional qualifications, without regard to race, age, gender identity, sexual orientation, religion, ethnicity, family or parental status, national origin, disability, or any other classification protected by applicable national laws.
Sr. Manager, B2B Sales Marketing Solutions employer: Convergys
At Concentrix, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to excel. As a Sr. Manager in B2B Sales Marketing Solutions, you will benefit from comprehensive professional development opportunities, a collaborative environment, and the chance to make a significant impact on our clients and their customers. With a commitment to innovation and a focus on AI-driven solutions, working from home in the UK allows for a flexible work-life balance while contributing to meaningful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Manager, B2B Sales Marketing Solutions
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Convergys and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Convergys are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Convergys on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Convergys. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr. Manager, B2B Sales Marketing Solutions
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Convergys. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Convergys:Show us that you’ve done your homework! In your application, briefly mention what you admire about Convergys’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Convergys
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Convergys will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Convergys, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
