At a Glance
- Tasks: Lead the go-to-market strategy for new products and ensure successful launches.
- Company: Join Convera, a dynamic company in the financial services sector.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and continuously improve marketing processes.
- Why this job: Make a real impact by driving product success in a fast-paced environment.
- Qualifications: 5+ years in GTM operations and strong project management skills required.
The predicted salary is between 65000 - 80000 £ per year.
Convera is looking for a results-driven Lead Marketing Commercialisation Manager to join our Marketing organization. In this role, you will lead the end-to-end go-to-market (GTM) commercialization of new products, features, and capabilities—ensuring strong adoption, scalability, and measurable revenue impact. This position is ideal for someone who combines strategic thinking with hands-on execution and thrives in a fast-paced, cross-functional environment. You will partner closely with Product, Sales, Enablement, Operations, Creative, and external stakeholders to ensure every launch is executed with precision and delivers business results.
What you’ll do
- Own and drive GTM commercialization
- Act as the central orchestrator for product and feature launches, managing timelines, dependencies, and cross-functional alignment
- Develop and maintain scalable GTM frameworks, including launch checklists, readiness scorecards, and phased rollout plans
- Define target segments, adoption goals, and success metrics for each launch
- Manage budgets, timelines, and resources to ensure efficient and effective delivery
- Enable go-to-market readiness
- Coordinate launch deliverables across Product Marketing, Content, Brand, Sales Enablement, and Sales teams
- Lead GTM readiness meetings, proactively identify risks, and manage go/no-go decisions
- Partner with Sales and Enablement to ensure teams are equipped with the right messaging, tools, and materials
- Serve as the primary point of contact for GTM-related questions on new launches
- Support customer rollout and adoption
- Collaborate with Product and Sales to identify pilot customers and run early adopter programs
- Gather and synthesize customer feedback to refine positioning and improve launch readiness
- Monitor adoption trends and support field teams in prioritizing rollout efforts
- Measure impact and optimize performance
- Define and track success metrics (adoption, activation, usage, early revenue signals)
- Partner with Data and Analytics teams to monitor performance, identify friction points, and recommend improvements
- Build dashboards and provide regular updates to leadership on commercialization performance
- Continuously improve GTM processes
- Capture learnings and lead post-launch retrospectives to refine workflows
- Build repeatable, scalable GTM processes across the product portfolio
- Drive accountability and alignment across Product, Sales, Marketing, and Operations
What you bring
- Required qualifications
- Bachelor’s degree or equivalent experience
- 5+ years of experience in GTM operations, program/project management, commercialization, product operations, or marketing
- Proven track record of launching and scaling products, features, or propositions
- Strong project management skills, with experience leading complex, cross-functional initiatives
- Excellent communication and stakeholder management skills across diverse teams (Product, Sales, CS, UX, Legal, Ops)
- Analytical mindset with the ability to translate data and insights into actionable recommendations
- Highly organized, proactive, and able to manage multiple concurrent projects
- Nice to have
- Project Management certification (e.g., PMP, Prince2, Agile)
- Experience in financial services, payments, or technology environments
- Strong problem-solving skills and ability to navigate ambiguity
- Experience driving acquisition, adoption, and customer growth initiatives
- Familiarity with GTM frameworks, enablement tools, and product analytics platforms
- Experience with customer feedback programs (beta programs, CABs, etc.)
- Exposure to pricing, packaging, or segmentation strategies
Lead Marketing Commercialisation Manager employer: Convera
Convera is an exceptional employer that prioritises employee growth and development within a dynamic, hybrid work environment in Peterborough. With a strong focus on fostering a culture of inclusion and belonging, employees benefit from competitive salaries, generous insurance packages, and ample opportunities for career advancement in a global organisation. The company's commitment to customer-centricity and continuous improvement ensures that team members are engaged and empowered to make a meaningful impact in the education sector and beyond.
