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For Companies At a Glance
- Tasks: Transform customer experiences into powerful marketing assets and drive growth.
- Company: Join Conveo, an innovative AI research platform trusted by global brands.
- Benefits: Competitive salary, equity options, and exciting team retreats in stunning locations.
- Why this job: Be a key player in shaping customer narratives and driving company success.
- Qualifications: Experience in customer marketing and strong storytelling skills required.
- Other info: Dynamic team culture focused on collaboration, fun, and meaningful relationships.
The predicted salary is between 28800 - 54000 ÂŁ per year.
What We Are Building At Conveo
Conveo is the AI research platform enabling fast, affordable, and high quality consumer / B2B research. Global brands like Unilever, Google, and Orange use our AI video interviewer to generate insights across marketing and product teams.
What problem are we solving and why is this an important problem to solve
The current/traditional research methods companies rely on are slow, expensive, and superficial. Running great research also requires expertise which is a blocker to many companies. That directly affects how well companies understand their customers and how well they can serve them.
The team you will join
You will join an extremely talented team of incredibly passionate, high-energy people. We go the extra mile while having the best time of our lives. Our team has the combination of decades of market research knowledge, incredible engineering ability, and experience building companies.
How we operate
We truly care about our clients and the problem we solve. That means we humbly go the extra mile every time. We work hard and we have fun. To keep our quality bar incredibly high, we want to execute with the smallest possible team.
About The Role
As our Customer Marketing Lead, you will turn our customer base into a growth engine. This is not a “collect testimonials when asked” role. This is not “write case studies once a quarter.”
Your Mission
- Turn customers into proof (systematically)
- Build a machine that produces:
- high-quality case studies (not generic, real outcomes)
- testimonials that feel credible and specific
- customer quotes we can reuse everywhere
- reference program + review flywheel
- customer story bank by ICP/vertical/use case
Customer marketing isn’t just external. It accelerates expansion by:
- helping customers internal-sell Conveo
- building assets that land with their stakeholders
- enabling exec conversations and deeper adoption
- making outcomes visible across their org
You work with CS/AMs to identify the leverage points, and you create the assets that unblock growth.
Make customers visible in the market (without being cringe)
You create customer visibility that feels exciting and high-status:
- on-stage talks
- webinars
- co-authored content
- research spotlights
- mini-docs / video testimonials
- customer dinners / side-events
- awards / recognition plays
You do this with taste. The goal is for customers to be proud to be associated with Conveo.
Build relationships with high-leverage champions
You identify and nurture:
- power users
- champions
- exec sponsors
- “public voices” inside customer orgs
You know who can speak, who can refer, who can present, and who can help us win the next 10 deals.
Operate like an owner
You treat customer marketing like a measurable engine:
- outputs shipped
- customers activated
- content created
- assets used by GTM
- expansion influenced
- inbound driven pipeline supported
You don’t wait to be asked. You run the machine.
What We’re Looking For
Non-negotiables
- Proven experience in customer marketing, advocacy, customer storytelling, or equivalent
- Extremely strong writing and narrative instincts
- High agency: you identify opportunities and move without permission
- Comfortable working directly with customers and senior stakeholders
- Strong project management: you can drive assets and approvals without slowing down
- Great taste: you can make customer content feel premium, not corporate
- Pragmatism: 80/20 + know when something needs to be slick and when your audience prefers rough
- Ability to create lightweight design/asset work without dependencies
- Experience working with enterprise accounts and exec stakeholders
- Experience producing customer video content
To apply, include:
- One customer story asset you created (case study, video, webinar, narrative, deck, etc.)
- A 10-line breakdown of why it worked
- A short draft: “How would you turn one happy Unilever champion into 5 expansion opportunities + 3 pipeline assets?”
Mindset
- Customer-obsessed, but business-first
- Confident and proactive
- Low ego, high standards
- Comfortable pushing for outcomes (without being annoying)
- Can handle ambiguity and still ship consistently
- Thinks in systems and leverage
Bonus (not Required)
- Experience at B2B SaaS or high-growth tech
- Event/webinar experience (customer roundtables, co-hosted sessions)
What Success Looks Like
- Conveo has a steady stream of high-quality customer proof (stories, quotes, numbers, visuals)
- Sales has the assets they need per vertical/use case, and actually uses them
- Customers regularly appear with us publicly (webinars, talks, content)
- Customer champions drive referrals, intros, and inbound credibility
- Expansion accelerates because customer outcomes are visible internally
- Internal stakeholders repeatedly say: “Customer marketing is changing how fast we grow.”
- Customer marketing becomes a strategic advantage, not an afterthought
Why join us?
At Conveo, you’ll join a team that genuinely enjoys working, and spending time, together. We care about building real relationships, not just great products. That’s why we run quarterly team offsites where we disconnect, reset, and have fun. Our next one? A retreat in the Alps this March.
Plus:
- Own a core growth lever at a hyper‑growth, YC‑backed AI company
- Direct access to founders and high‑leverage operators
- Help define how AI‑powered research becomes the global default
- Be part of a team aiming to go from $1M → $100M ARR in under 2 years
- Competitive compensation with meaningful equity upside
- A culture built on taste, speed, ownership, and ambition
- Opportunities to travel globally and build deep relationships with customers shaping the future
Compensation Range: $40K - $150K
Customer Marketing Lead employer: Conveo
Contact Detail:
Conveo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Show off your personality! When you get the chance to chat with potential employers, let your passion for customer marketing shine through. Be genuine and share your ideas on how you can contribute to their growth.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. This will help you tailor your answers and show them you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a quick thank-you note expressing your appreciation for the opportunity. It keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Customer Marketing Lead
Some tips for your application 🫡
Show Your Storytelling Skills: When you apply, make sure to showcase your knack for storytelling. We want to see how you can turn customer experiences into compelling narratives that resonate with others. Use your writing to reflect your personality and creativity!
Be Specific and Relevant: Tailor your application to highlight relevant experiences that align with the role. We’re looking for specific examples of your work in customer marketing or advocacy. Don’t just list your skills; show us how you've used them to drive results!
Keep It Concise and Engaging: We appreciate clarity and brevity. Make your application easy to read and engaging. Use bullet points where necessary and keep your sentences punchy. Remember, we want to be excited about your application!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your materials and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Conveo
✨Know Your Customer Marketing Inside Out
Before the interview, dive deep into customer marketing strategies and case studies. Familiarise yourself with successful examples of customer storytelling and advocacy. This will not only show your expertise but also demonstrate your passion for the role.
✨Prepare to Showcase Your Work
Bring a standout customer story asset you've created, like a case study or video. Be ready to discuss why it worked and how it aligns with Conveo's mission. This practical demonstration of your skills can set you apart from other candidates.
✨Understand Conveo's Unique Value Proposition
Research Conveo’s AI research platform and its impact on brands like Unilever and Google. Be prepared to discuss how you can leverage customer insights to drive growth and visibility for the company. Showing that you understand their market position will impress the interviewers.
✨Emphasise Your Collaborative Spirit
Highlight your experience working with cross-functional teams, especially in customer-facing roles. Discuss how you’ve built relationships with stakeholders and champions in previous positions. Conveo values teamwork, so showcasing your ability to collaborate effectively will resonate well.