At a Glance
- Tasks: Drive sales for a premier new event venue in London, focusing on high-profile celebrations.
- Company: Exciting hospitality company launching a state-of-the-art events venue in the West End.
- Benefits: Competitive salary, health insurance, generous leave, and professional development opportunities.
- Other info: Join a diverse team committed to making a meaningful impact in the events industry.
- Why this job: Be part of a dynamic team shaping unforgettable experiences in a vibrant new venue.
- Qualifications: 5+ years in event sales with a strong network and passion for hospitality.
The predicted salary is between 60000 - 75000 £ per year.
About Convene Rathbone
Located in the heart of London’s iconic West End, Convene Rathbone is set to open in Spring 2027 as one of the city’s most anticipated new Meetings & Events destinations. The 54,000-square-foot venue at One Rathbone Square will combine Convene’s signature hospitality with industry-leading production capabilities to create a new standard for experiential events. Purpose-built for immersive experiences, the venue will support everything from high-profile conferences and brand showcases to luxury receptions and bespoke gatherings, bringing together advanced production technology with exceptional event delivery and meaningful human connection. As a member of our opening team, you will play a key role in shaping the culture, guest experience, and long-term success of one of London’s most exciting new event venues!
About the Role:
This is a unique opportunity for a high-performing sales leader to help launch, shape and grow a premier new West End venue in one of London’s most dynamic hospitality companies. While supporting corporate business, your primary focus will be driving the growth of our daytime and evening business, including galas, evening receptions, fashion events, brand experiences and other high-profile celebrations. More than a traditional sales role, this position is about building market presence, creating lasting client partnerships, and unlocking new revenue opportunities. The ideal candidate is a proactive business developer with a strong network, a passion for hospitality, and a proven ability to cultivate relationships, negotiate complex deals, and close high-value business from prospecting through execution. This role is designed for someone who thrives in an entrepreneurial environment and is excited by the opportunity to take a lead role. A genuine passion for food, beverage, creative production and experiential events is essential.
What You’ll Do:
- Proactive Market Expansion: Actively discover and engage new corporate, social, and referral partners. This role is responsible for driving business through aggressive prospecting, networking, and a deep understanding of the London market.
- Expert Funnel Management: Own the end-to-end sales process for all opportunities, from initial inquiry to final contract. This position is responsible for efficiently managing a diverse pipeline of corporate meetings, social gatherings, and everything in between.
- Client Ownership: Cultivate and grow relationships with both current and prospective clients. The goal is to make a meaningful, lasting connection that secures long-term partnerships, not just a single booking.
- Strategic & Creative Solutions: Generate, negotiate, and close agreements that meet client specifications while adhering to internal revenue goals. This includes exercising creativity in designing solutions for high-touch social catering events, such as galas, receptions, and brand experiences, and adapting our offerings to meet the unique needs of that market, such as evening programming.
- Market Intelligence: Maintain a thorough knowledge of the competitive landscape. This role serves as our eyes and ears, leveraging insights from trade shows and informational sessions to gain a competitive edge.
- Revenue Accountability: Be accountable for achieving and exceeding monthly, quarterly, and annual revenue goals. The success of this role directly impacts the company’s growth.
What We Look For:
- 5+ years of high-volume social & corporate event sales experience in the London market.
- A robust and proven network of industry relationships across the London events market including third-party planners, production companies, event agencies, and key referral partners, with a demonstrated ability to leverage these connections to drive new business opportunities.
- Proven track record of exceeding revenue goals with a focus on both corporate and social catering.
- Strategic mindset and strong business acumen to identify, qualify, and close high-value business.
- Exceptional relationship-building skills and a passion for client-facing work.
- A deep knowledge of food and beverage compositions and current social event trends.
- Experience with contract management and an understanding of operational challenges.
- Computer literate in standard sales and hospitality systems (e.g., Google, Hubspot, CRM’s).
- Growth company DNA: a genuine passion for building, scaling, and adapting to ever-changing environments.
- Alignment with our core values: genuine, relentless, integrity, and teamwork (GRIT).
We’re Here For You:
- Health and Wellness: Private medical insurance, Subsidised eye care, Subsidised fitness membership, Employee Assistance Program: well-being support and personal advice programme.
- Time Off and Work-Life Balance: 25 days annual leave plus bank holidays, and company sick pay.
- Financial Support and Benefits: Bonus scheme, Interest-free loan for rail season tickets & further education, Subsidised bicycle purchase through Cycle to Work scheme.
- Professional Development and Recognition: Continuous professional and personal development support, Employee recognition and reward programs to mark achievements and milestones.
- Community and Impact: Opportunities to volunteer, donate, and participate in community give-back initiatives. The opportunity to have a significant impact on your team and the business in the work that you do.
Convene is committed to building an inclusive and diverse workforce. We are an Equal Opportunity Employer and welcome people from all backgrounds, experiences, abilities and perspectives.
Event Sales Director- Live Events in London employer: Convene
Convene in Manchester is an excellent employer, offering a dynamic work environment where flexibility and customer satisfaction are at the forefront. With a strong emphasis on employee growth through training and development opportunities, staff can enhance their skills while enjoying a supportive culture that values teamwork and excellence in service delivery.
StudySmarter Expert Advice🤫
We think this is how you could land Event Sales Director- Live Events in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Convene. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Convene
Don't be shy about reaching out to Convene directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Event Sales Director- Live Events in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Convene and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Convene
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
