Brand Associate - DTC Marketing (6-months contract) in Runcorn

Brand Associate – DTC Marketing (6‐month contract)
Convatec, Runcorn, England, United Kingdom

Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at‐risk skin, to improved patient outcomes and reduced care costs. Convatec\’s revenues in 2024 were over $2 billion and the company is a constituent of the FTSE 100 Index (LSE:CTEC).

This is a key position within Ostomy Care UKI, supporting the Senior Brand Manager, DTC marketing. The role will be responsible for deployment of DTC Marketing campaigns, leading Organic Social Media and working closely with the digital management agency to track performance. Occasional campaign development & delivery will also be part of this role. The Brand Associate is responsible for logistics associated with DTC events, such as patient days, identifying suitable venues, negotiating costs & terms in line with Convatec SOPs.

The Brand Associate will closely liaise with key stakeholders across the business, including CIC, Care Teams, Digital leads and IT / Data Managers. This role therefore requires strong collaboration & communication skills, working with both internal & external stakeholders such as associated agencies & event providers.

Digital marketing proficiency is critical to this role, especially fluency with social media platforms. The Brand Associate must be able to manage MRL & MedCompli submissions for DTC activity and will also carry a support role to the marketing team, raising all PRs, tracking them through to PO & payment. They are considered an SME for PRs, POs & following‐up invoices.

The role will also work closely with the Sampling Service in NDC to ensure that the right materials are available, while managing spend & continuously exploring cost‐effective solutions.

Success will be demonstrated via key metrics linked to marketing effectiveness (lead gen & brand awareness), commercial gain (NCS) & ROI.

This role reports to the Marketing Director, Ostomy Care, UKI.

Key Responsibilities

Support the development & deployment of the DTC Marketing Plan

Develop specific campaigns under the stewardship of the Senior Brand Manager, DTC

Lead Organic Social Media Management, working in collaboration with the digital management agency

Perform due diligence on requested RFDs to enable targeted BOFU marketing initiatives

Key partner in the development & deployment of the Convatec x C‐UK patient days, handling logistics (bookings, catering, equipment, etc.)

Raise PRs, track POs, and serve as point of contact for queries

SME in MRL with responsibility for MRL submissions for DTC

Responsible for associated Medcompli submissions for DTC activity

Ensure the Sampling Service (NDC) is equipped with materials to support smooth delivery of samples & engaging content, while monitoring cost & cost efficiency of items

Provide ad‐hoc support to the Marketing Director / Senior Commercial Director

Skills & Experience

Key competencies and characteristics to help build our diverse, inclusive culture and be successful in the role.

1 year+ experience of DTC marketing, ideally in a healthcare setting

High level of competency with MS Office, Adobe, Optimizely and Canva

Excellent communication skills & ability to collaborate with many different internal & external stakeholders

Can‐do attitude with the ability to multitask

Qualifications / Education

Marketing qualifications preferred but not essential

Principal Contacts & Purpose of Contact

Internal: Marketing Team – collaboration & engagement; Clinical Team – collaboration & engagement with key DTC projects; CIC & Customer Care – key contact to ensure awareness of campaigns to drive sign‐ups & support ongoing implementation, plus review of performance analytics.

External: Agencies e.g. Digital Management & Creative Agencies.

Travel Requirements
Occasional overnight stays for business meetings.

Working Conditions
Hybrid working with 2 days per week in the office, driven by business requirements; Convatec has a flexible approach to office working.

Special Factors
None.

Important Notice
Beware of scams online or from individuals claiming to represent Convatec. A formal recruitment process is required for all opportunities prior to any offer of employment, including an interview confirmed by an official Convatec email address. If you receive a suspicious approach over social media, text, email or phone about recruitment at Convatec, do not disclose any personal information or pay any fees. If you\’re unsure, contact us at careers@Convatec.com.

Equal Opportunities
Convatec provides equal employment opportunities for all current employees and applicants. No discrimination based on race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, sexual orientation, gender identity, military or veteran status, genetic characteristics or any other prohibited basis.

Agency & Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies/search firms for this job posting. Resumes submitted by a third‐party agency without a valid written agreement become the property of Convatec; no fee will be paid if a candidate is hired as a result of an unsolicited referral.

Internal Employees
If you are an active Convatec employee, please do not apply here. Use the Career Worklet on your Workday home page to view the internal career site.

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