At a Glance
- Tasks: Drive digital marketing for Ostomy Care, optimising web and email channels.
- Company: Join Convatec, a global leader in medical solutions with a caring culture.
- Benefits: Enjoy a competitive salary, hybrid work flexibility, and exceptional benefits.
- Other info: Collaborative environment with opportunities for training and career growth.
- Why this job: Make a real impact in healthcare while developing your digital marketing skills.
- Qualifications: Experience in digital marketing, CMS platforms, and strong creative skills required.
The predicted salary is between 60000 - 75000 € per year.
About Convatec: Pioneering trusted medical solutions to improve the lives we touch. Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs.
ABOUT THE ROLE:
The Digital Activation Manager, Ostomy Care Global, is responsible for driving digital marketing activation across web and email channels for the Global Ostomy Care business unit. This role ensures the delivery, localization, and optimization of digital assets and campaigns to support both global priorities and local market needs, enabling best‑in‑class digital engagement and lead generation. The role also oversees platform analytics across web and email, leveraging data and insights to monitor performance, identify optimization opportunities, and inform decision‑making across digital channels.
MAIN DUTIES & RESPONSIBILITIES:
- Website & Content Management: Own global website operations for Ostomy Care, delivering scalable, accessible, and high‑performing content across markets. Maintain global master templates and assets, optimise SEO and performance, and partner with central teams to improve site architecture, conversion journeys, and market adoption. Lead regular web working groups to align markets on updates and best practices.
- Email Marketing & Lead Nurturing: Lead global email marketing and automated customer journeys within Microsoft Dynamics 365 – Journeys. Build and optimise templates, campaigns, and nurturing flows, while supporting local markets with lead management and paid media optimisation through data‑driven insights.
- Digital Campaigns & Creative Activation: Drive continuous improvement of web and email experiences through creative optimisation, CMS enhancements, and UX‑focused content. Maintain a global digital content calendar aligned across channels and support markets with targeted, localised activation.
- Digital Infrastructure & Collaboration: Collaborate with IT, Global Marketing Services, and marketing stakeholders to deliver digital infrastructure improvements, including UX/UI enhancements, A/B testing, accessibility compliance, and roadmap alignment across global and local teams.
- Platform & Asset Management: Manage CMS, PIM, and DAM platforms to ensure effective delivery and adoption of global web and email content. Lead rollout and ongoing support of Ostomy Care digital assets across markets.
- Governance, Compliance & Localization: Support digital content governance, including MRL approvals, QR code deployment, and localisation workflows. Enable accurate and timely translation and adaptation of global assets using approved tools.
- Performance Tracking & Best Practice Sharing: Track and analyse web and email performance to identify optimisation and ROI opportunities. Share insights with marketing leads and facilitate monthly digital forums to promote best practices in multi‑channel marketing.
ABOUT YOU:
- Bachelor’s degree (preferably in marketing, business management, or computer science).
- Proven experience in digital website management, content editing, and campaign activation, ideally in healthcare or MedTech.
- Proven experience using CMS platforms (such as Optimizely), email marketing technologies (Microsoft 365 Journeys), and digital asset/product information management systems (Aprimo and inriver).
- Strong creative skills and experience developing compelling customer-facing digital solutions.
- Experience with web analytics, A/B testing, personalisation, and audience segmentation.
- High technical literacy and interest in new digital platforms and content trends.
- Demonstrated experience working in a Global organisation, supporting multiple local markets, and leading cross‑functional teams through influence with clear direction and accountability.
- Exceptional communication, collaboration, and stakeholder management skills across diverse geographies and functions.
- Strong project management and change management capabilities, with experience in process standardisation and scalability.
- Data-driven mindset with the ability to analyse data to extract insights and develop recommendations.
- Highly organized with strong prioritisation, problem-solving, and attention to detail.
- Thrives in a fast‑paced, dynamic environment, exercising strong judgement and taking initiative to move work forward with confidence.
WHAT YOU’LL GET:
- Collaborative & supportive culture
- Hybrid role with flexibility in organising working hours
- Competitive salary & bonus
- Exceptional benefits
- Training & development
READY TO JOIN US?
At Convatec we’re pioneering trusted medical solutions to improve the lives we touch. If you’re ready to make a real impact, apply today and help us bring our Forever Caring promise to life.
Equal opportunities: Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, colour, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Global Digital Activation Manager, Ostomy Care in London employer: Convatec
At Convatec, we pride ourselves on fostering a collaborative and supportive culture that empowers our employees to thrive. As a Global Digital Activation Manager in Ostomy Care, you will enjoy a hybrid role with flexible working hours, competitive salary and bonus packages, and exceptional benefits, all while contributing to meaningful medical solutions that improve lives. With ample training and development opportunities, Convatec is committed to your professional growth in a dynamic environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Activation Manager, Ostomy Care in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Convatec. A friendly chat can open doors and give you insights that might just set you apart from the crowd.
✨Tip Number 2
Show off your digital skills! Prepare a portfolio or case studies showcasing your previous work in digital marketing, especially if it relates to healthcare. This will help us see how you can drive digital activation for Ostomy Care.
✨Tip Number 3
Practice makes perfect! Get ready for the interview by rehearsing common questions related to digital marketing and your experience with CMS platforms. We want to see your confidence shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at Convatec.
We think you need these skills to ace Global Digital Activation Manager, Ostomy Care in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Digital Activation Manager role. Highlight your experience in digital marketing, especially in healthcare or MedTech, and show how your skills align with Convatec's mission.
Showcase Your Digital Skills:Since this role is all about digital activation, don’t forget to mention your experience with CMS platforms, email marketing technologies, and web analytics. We want to see how you’ve used these tools to drive results in previous roles.
Be Data-Driven:Convatec values a data-driven mindset, so include examples of how you've used data to inform decisions and optimise campaigns. Share any insights you've gained from performance tracking that led to successful outcomes.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team at Convatec!
How to prepare for a job interview at Convatec
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital marketing tools and platforms, especially those mentioned in the job description like Microsoft Dynamics 365 and CMS systems. Be ready to discuss how you've used these tools in past roles to drive engagement and optimise campaigns.
✨Showcase Your Creative Side
Prepare examples of your previous work that highlight your creative skills in digital content creation. Whether it's a successful email campaign or a website optimisation project, be ready to explain your thought process and the results achieved.
✨Data is Your Best Friend
Convatec values a data-driven mindset, so come prepared with insights from your past experiences. Discuss how you've used analytics to inform decisions, improve performance, and drive ROI in your digital marketing efforts.
✨Collaboration is Key
This role involves working with various teams across different markets, so be ready to share examples of how you've successfully collaborated in the past. Highlight your communication skills and how you've managed stakeholder relationships to achieve common goals.
