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- Tasks: Shape and govern global social media and content strategies for impactful engagement.
- Company: Join Convatec, a leader in medical solutions with a caring culture.
- Benefits: Enjoy a competitive salary, bonuses, exceptional benefits, and training opportunities.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in healthcare while driving innovation in digital marketing.
- Qualifications: Experience in social media, content strategy, and data-driven decision-making required.
The predicted salary is between 60000 - 80000 ÂŁ per year.
About Convatec: Pioneering trusted medical solutions to improve the lives we touch. Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC).
As our Global Consumer Channel & Content Strategist, you will shape and govern ConvaTec’s global social media and content ecosystem, ensuring a consistent, impactful, and data‑driven omnichannel presence. You will connect global strategy with local execution, enabling strong engagement, brand consistency, and measurable impact across the full customer journey.
ABOUT THE ROLE
- Global governance of social media and omnichannel marketing, coordinating global and local activities across known platforms.
- Owning an integrated omnichannel approach, aligning digital campaigns with field sales, congresses, and other offline touchpoints.
- Defining global content strategy and planning: why, what, who, where content is created, stored, reused, and optimized.
- Overseeing content creation and management, ensuring consistent brand guidelines, editorial standards, and effective use of organic and paid social.
- Driving channel rationalisation and platform governance, including social media policies, brand clinics, and global tools (e.g. Brandwatch, Canva).
- Building a full‑funnel approach, where social drives engagement and SEO‑optimised web content drives long‑term traffic.
- Using data, analytics, and listening tools (GA4, social analytics, CDP, Power BI) to measure performance and optimise content effectiveness.
- Partnering cross‑functionally with Marketing, Sales, Design, SEO, Corporate Affairs, IT, and GBUs to drive transformation.
- Leading capability development, designing training programmes, playbooks, and toolkits to uplift digital and content skills globally.
- Acting as a thought leader and SME, monitoring emerging trends, platforms, and technologies to drive innovation and future readiness.
ABOUT YOU
- You are a strategic, digitally fluent content and channel expert who thrives in global, matrixed environments.
- You combine creativity with strong governance and data‑driven decision‑making, and you enjoy enabling others to succeed through clear frameworks and capability building.
- Strong experience in global social media, content strategy, and omnichannel marketing.
- Hands‑on knowledge of organic and paid social, SEO, web traffic strategies, and influencer partnerships.
- Experience with CMS platforms, social media management and listening tools, and digital analytics.
- Understanding of crisis communication and reputation management in collaboration with Corporate Affairs.
- Proven ability to define and enforce governance, standards, playbooks, and ways of working.
- Strong analytical mindset, using data to evaluate performance and continuously improve impact.
- Excellent stakeholder management skills, partnering confidently across Marketing, Sales, IT, Corporate Affairs, and external agencies.
- Passion for capability building, designing and delivering engaging training and skills programmes.
- Curiosity and foresight, with a keen interest in emerging digital trends, platforms, and AI‑enabled marketing.
- Degree in Marketing, Digital Media, Communications, Public Relations, or similar; healthcare, MedTech, or pharma marketing experience is a strong plus.
WHAT YOU’LL GET:
- Collaborative & supportive culture.
- Hybrid role with competitive salary & bonus.
- Exceptional benefits.
- Training & development.
READY TO JOIN US?
At Convatec we’re pioneering trusted medical solutions to improve the lives we touch. If you’re ready to make a real impact, apply today and help us bring our Forever Caring promise to life.
Global Consumer Channel and Content Strategist in London employer: Convatec
Contact Detail:
Convatec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Consumer Channel and Content Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their mission, especially around their commitment to care.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team!
We think you need these skills to ace Global Consumer Channel and Content Strategist in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how much you care about making a difference in the healthcare space and how your skills align with our mission at Convatec.
Tailor Your Content: Make sure to customise your application to reflect the specific requirements of the Global Consumer Channel and Content Strategist role. Highlight your experience in social media and content strategy, and don’t forget to mention any relevant tools you’ve used!
Be Data-Driven: Since this role is all about data-driven decision-making, include examples of how you've used analytics to optimise content or campaigns in the past. We love seeing candidates who can back up their strategies with solid data!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way to ensure it gets into the right hands and helps us keep track of all applicants. We can’t wait to hear from you!
How to prepare for a job interview at Convatec
✨Know Your Stuff
Before the interview, dive deep into Convatec's mission and values. Understand their products and how they impact patient outcomes. This will not only show your genuine interest but also help you connect your skills to their needs.
✨Showcase Your Strategy Skills
Be ready to discuss your experience with global social media and content strategy. Prepare specific examples of how you've successfully managed omnichannel marketing campaigns and used data analytics to drive results. This is your chance to shine!
✨Engage with Questions
Prepare thoughtful questions that demonstrate your understanding of the role and the company. Ask about their current challenges in content strategy or how they measure success in their digital campaigns. This shows you're proactive and genuinely interested.
✨Highlight Collaboration
Since the role involves partnering with various teams, be sure to share examples of how you've effectively collaborated across departments. Discuss any training programmes or frameworks you've developed to uplift team capabilities, as this aligns perfectly with what they're looking for.