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- Tasks: Lead digital strategy for Ostomy portfolio, optimising web content and campaign pages.
- Company: Convatec is a global leader in medical solutions, improving lives with innovative products.
- Benefits: Enjoy hybrid working, competitive salary, and the chance to make a real impact.
- Why this job: Join a caring culture focused on innovation and patient outcomes in a dynamic industry.
- Qualifications: 7+ years in web design, ideally in healthcare; strong communication and technical skills required.
- Other info: Opportunity to travel up to 10% and collaborate with global teams.
The predicted salary is between 43200 - 72000 £ per year.
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Global Digital Web Activation Manager, London
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Client:
ConvaTec
Location:
London, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
1c57f5f9f2a9
Job Views:
16
Posted:
12.08.2025
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Job Description:
About Covatec:
Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit .
About the role:
The Global Digital Web Activation Manager – Ostomy plays a critical role in shaping and executing Convatec’s digital strategy for the Ostomy portfolio across key global markets. This role is responsible for delivering high-performing campaign pages, optimizing website structure and content, and ensuring compliance with local regulations. Acting as a central liaison between global, regional, and local marketing teams, the manager drives efficiency through standardized digital solutions and supports seamless market activation using Convatec-approved platforms.
Key responsibilities include leading the web activation roadmap, managing SEO and performance tracking, and representing Ostomy in cross-functional IT forums to advocate for web optimization and technical enhancements.
Your Key Duties & Responsibilities:
Web design and Activation: Design and build global master templates for web pages and web experiences centrally that are then distributed and deployed locally in key markets. Design and deploy pages for campaigns as defined in our Global Marketing Campaign Calendar.
Web Asset Delivery: Collaborate with the Creative and Clinical Marketing teams to create and distribute global master web assets for market localization, supporting translation via SMARTCAT and Convatec web tools.
Activation Tracking : Monitor and report on local activation of global assets and experiences using activation trackers and monthly governance calls.
Lead Generation & Reporting: Track lead generation from web content and work with the analytics manager to build metrics and reporting to identify how we can further optimize conversion.
Customer Experience: Collaborate with Global Centre of Excellence to deliver a Convatec wide project revamping the website and improving the experience. Be the expert in Ostomy to define and drive the development of the relevant patient and healthcare professionals’ journeys on our website.
Experience & Qualifications
Proven 7+ years’ experience in web design, website experience, website management, content editing, ideally in healthcare/pharma businesses
Experience of creating compelling customer-facing digital solutions and brand experience lead generation on a global scale repurposing content
Experience managing processes for lead generation and nurturing
Pharma and/or MedTech knowledge highly desirable
Excellent communication skills (oral and written English) across a variety of stakeholder levels
User experience knowledge and understanding of behaviors for web
High technical literacy, interest in new web development content and lead generation
Working knowledge of Optimizely and HTML coding is highly desirable
Qualifications/Education:
Education: Bachelor\’s degree in Marketing, Web Design, Business Management, Computer Science, or a related field
Principal Contacts:
Internal : Marketing CoE, Global Marketing Group,IT & Digital Services, Local Sales & Marketing, Finance,local markets
External : Patients, Nurses, Doctors, KOLs
Travel Requirements
Position may involve travel up to 10% of the time. Most trips will include overnight travel.
Languages
Fluency in English both written and verbal
Working Conditions
Convatec operates a Hybrid working policy and you should expect to be in the office in Paddington 2-3 days a week.
Ready to join us?
AtConvatec, we’re pioneering trusted medical solutions to improve the lives we touch. If you’reready to make a real impact, apply today and help us bring our Forever Caring promise to life.
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Beware of scams online or from individuals claiming to represent Convatec
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at .
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
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Global Digital Web Activation Manager employer: Convatec
Contact Detail:
Convatec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Digital Web Activation Manager
✨Tip Number 1
Familiarise yourself with Convatec's digital strategy and their approach to web activation. Understanding their current campaigns and how they optimise web content will help you speak their language during interviews.
✨Tip Number 2
Network with professionals in the healthcare and MedTech sectors, especially those who have experience in digital marketing. This can provide insights into industry trends and may lead to valuable referrals.
✨Tip Number 3
Showcase your technical skills by being prepared to discuss your experience with tools like Optimizely and HTML coding. Highlighting your proficiency in these areas can set you apart from other candidates.
✨Tip Number 4
Prepare examples of successful web activation projects you've led in the past. Be ready to discuss how you tracked performance and optimised user experiences, as this aligns closely with the role's responsibilities.
We think you need these skills to ace Global Digital Web Activation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in web design and digital marketing, particularly in healthcare or pharma. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Convatec's mission. Mention specific projects or achievements that align with the responsibilities of the Global Digital Web Activation Manager.
Showcase Technical Skills: Emphasise your technical literacy, especially any experience with Optimizely, HTML coding, and SEO. Provide examples of how you've used these skills to improve web performance in previous roles.
Highlight Collaboration Experience: Since the role involves working with various teams, include examples of successful collaborations in your application. Discuss how you’ve worked with creative and clinical teams to deliver impactful digital solutions.
How to prepare for a job interview at Convatec
✨Know the Company Inside Out
Before your interview, make sure to research Convatec thoroughly. Understand their products, values, and recent news. This will not only help you answer questions but also show your genuine interest in the company.
✨Showcase Your Digital Expertise
As a Global Digital Web Activation Manager, you'll need to demonstrate your experience in web design and digital marketing. Prepare examples of past projects where you've successfully managed web content and led digital campaigns.
✨Prepare for Technical Questions
Expect questions related to SEO, web optimisation, and analytics. Brush up on your knowledge of tools like Optimizely and HTML coding, as these are highly desirable skills for the role.
✨Highlight Collaboration Skills
This role involves working with various teams across different regions. Be ready to discuss how you've effectively collaborated with cross-functional teams in the past and how you can bring that experience to Convatec.