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For Companies At a Glance
- Tasks: Shape and govern global social media and content strategy for impactful engagement.
- Company: Join Convatec, a leading global medical products company dedicated to improving lives.
- Benefits: Enjoy a competitive salary, hybrid work, exceptional benefits, and training opportunities.
- Other info: Collaborative culture with a focus on capability building and equal opportunities.
- Why this job: Make a real difference in healthcare while driving innovative digital strategies.
- Qualifications: Experience in social media, content strategy, and data-driven marketing is essential.
The predicted salary is between 60000 - 80000 ÂŁ per year.
About Convatec
Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at‑risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC).
As our Global Consumer Channel & Content Strategist, you will shape and govern ConvaTec’s global social media and content ecosystem, ensuring a consistent, impactful, and data‑driven omnichannel presence. You will connect global strategy with local execution, enabling strong engagement, brand consistency, and measurable impact across the full customer journey.
About The Role
- Global governance of social media and omnichannel marketing, coordinating global and local activities across known platforms.
- Owning an integrated omnichannel approach, aligning digital campaigns with field sales, congresses, and other offline touchpoints.
- Defining global content strategy and planning: why, what, who, where content is created, stored, reused, and optimized.
- Overseeing content creation and management, ensuring consistent brand guidelines, editorial standards, and effective use of organic and paid social.
- Driving channel rationalisation and platform governance, including social media policies, brand clinics, and global tools (e.g. Brandwatch, Canva).
- Building a full‑funnel approach, where social drives engagement and SEO‑optimised web content drives long‑term traffic.
- Using data, analytics, and listening tools (GA4, social analytics, CDP, Power BI) to measure performance and optimise content effectiveness.
- Partnering cross‑functionally with Marketing, Sales, Design, SEO, Corporate Affairs, IT, and GBUs to drive transformation.
- Leading capability development, designing training programmes, playbooks, and toolkits to uplift digital and content skills globally.
- Acting as a thought leader and SME, monitoring emerging trends, platforms, and technologies to drive innovation and future readiness.
About You
- You are a strategic, digitally fluent content and channel expert who thrives in global, matrixed environments.
- You combine creativity with strong governance and data‑driven decision‑making, and you enjoy enabling others to succeed through clear frameworks and capability building.
- Strong experience in global social media, content strategy, and omnichannel marketing.
- Hands‑on knowledge of organic and paid social, SEO, web traffic strategies, and influencer partnerships.
- Experience with CMS platforms, social media management and listening tools, and digital analytics.
- Understanding of crisis communication and reputation management in collaboration with Corporate Affairs.
- Proven ability to define and enforce governance, standards, playbooks, and ways of working.
- Strong analytical mindset, using data to evaluate performance and continuously improve impact.
- Excellent stakeholder management skills, partnering confidently across Marketing, Sales, IT, Corporate Affairs, and external agencies.
- Passion for capability building, designing and delivering engaging training and skills programmes.
- Curiosity and foresight, with a keen interest in emerging digital trends, platforms, and AI‑enabled marketing.
- Degree in Marketing, Digital Media, Communications, Public Relations, or similar; healthcare, MedTech, or pharma marketing experience is a strong plus.
What you’ll get
- Collaborative & supportive culture.
- Hybrid role with competitive salary & bonus.
- Exceptional benefits.
- Training & development.
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Global Consumer Channel and Content Strategist employer: Convatec
Contact Detail:
Convatec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Consumer Channel and Content Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This is a great way to demonstrate your expertise in content strategy and social media management.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in omnichannel marketing and data-driven strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Global Consumer Channel and Content Strategist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in global social media and content strategy. We want to see how your skills align with our mission at Convatec, so don’t hold back on showcasing relevant achievements!
Showcase Your Data Skills: Since this role is all about data-driven decision-making, include examples of how you've used analytics tools to measure performance and optimise content. We love seeing candidates who can back up their strategies with solid data!
Be Creative and Engaging: Your application should reflect your creativity! Use a clear and engaging format that stands out. Remember, we’re looking for someone who can shape impactful content, so let your personality shine through in your writing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Convatec!
How to prepare for a job interview at Convatec
✨Know Your Stuff
Before the interview, dive deep into Convatec's mission and values. Understand their products and how they impact patient outcomes. This knowledge will help you connect your experience with their goals and show that you're genuinely interested in the role.
✨Showcase Your Strategy Skills
Prepare to discuss specific examples of how you've developed and executed successful content strategies in the past. Be ready to explain your thought process, the tools you used, and the measurable outcomes. This will demonstrate your strategic thinking and data-driven approach.
✨Engage with Data
Since the role involves using analytics tools like GA4 and Power BI, be prepared to talk about how you've used data to inform your decisions. Bring examples of how you've measured performance and optimised content effectiveness in previous roles.
✨Be a Team Player
Convatec values collaboration across various departments. Highlight your experience working cross-functionally with teams like Marketing, Sales, and IT. Share stories that illustrate your stakeholder management skills and how you've successfully partnered with others to achieve common goals.