At a Glance
- Tasks: Lead customer insight initiatives and enhance marketing effectiveness through data-driven strategies.
- Company: Join Convatec, a global leader in medical solutions dedicated to improving lives.
- Benefits: Enjoy a hybrid role with competitive salary, bonuses, and exceptional benefits.
- Other info: Collaborative culture with opportunities for training and professional development.
- Why this job: Make a real impact in healthcare by shaping marketing strategies that matter.
- Qualifications: 7+ years in Customer Experience or Marketing Effectiveness, preferably in healthcare.
The predicted salary is between 60000 - 80000 € per year.
About Convatec
Pioneering trusted medical solutions to improve the lives we touch, Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at‑risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2024 were over $2 billion and the company is a constituent of the FTSE 100 Index (LSE:CTEC).
About The Role
- VoC Programme
- Design a streamlined VoC programme that regularly captures customer feedback in a consistent way across country and business unit, following our Data, Insights, Action approach.
- Seamlessly execute surveys which gather insightful feedback from a robust and unbiased sample of customers.
- Build text analytics models (using AI where possible) to understand customer sentiment, classify feedback and unearth key pain points and drivers.
- Share results in a timely way at all appropriate levels of the business, determining the best mechanism to communicate to which audience – presentation, self‑serve dashboard, and tailoring presentation styles.
- Ensure all customer feedback is acted on in a timely manner at the right organisational levels, implementing feedback loops and designing and collecting action trackers.
- Communicate programme updates and scores to the organization to ensure the VoC programme is fully embedded in the business.
- Marketing campaigns
- Define the data fundamentals needed within Convatec to deliver personalised communication and build a roadmap with each BU to close any data gaps.
- Working closely with the Marketing Performance Manager: monitor current campaign performance and provide guidance on how to improve performance as well as sharing areas of best practice.
- Build insightful case studies which merge the latest external best practice with current Convatec performance.
- Partner with SFE colleagues to build a “marketing segmentation” approach for HCP’s which allows us to differentiate our campaigns that are aligned with our sales segmentation and then implement them in our key markets.
- Technology to allow marketing personalisation
- Evaluate the capabilities of the Dynamics Customer Insights and Data platform and work with each Business Unit to understand the value key use cases, ultimately determining whether to enable the module.
- Partner with IT on a project plan (including obtaining relevant funding) to enable the module and determine the data sources.
About You
- 7+ years’ experience in Customer Experience, Voice of Customer, or Marketing Effectiveness roles, ideally in healthcare, MedTech, pharma, or B2B.
- Proven experience running global VoC programmes, from survey design to insight activation.
- Strong capability in text analytics, sentiment analysis, and AI‑enabled insight generation.
- Solid expertise in customer segmentation, journeys, and personalised omnichannel marketing.
- Hands‑on experience measuring and optimising campaign performance.
- Advanced analytical skills and confidence working with complex, multi‑source data.
- Familiarity with CRM, CDPs, and marketing technology ecosystems.
- Excellent communication and storytelling skills, able to influence senior stakeholders.
- A collaborative, curious, and proactive mindset, with the confidence to lead at pace in a global matrix.
What You’ll Get
- Collaborative & supportive culture.
- Hybrid role with competitive salary & bonus.
- Exceptional benefits.
- Training & development.
Ready to Join Us?
At Convatec, we’re pioneering trusted medical solutions to improve the lives we touch. If you’re ready to make a real impact, apply today and help us bring our Forever Caring promise to life.
Equal Opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, colour, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Marketing Data & Effectiveness Manager in City of Westminster employer: Convatec
At Convatec, we pride ourselves on being an excellent employer, offering a collaborative and supportive culture that empowers our employees to thrive. With a focus on professional growth through exceptional training and development opportunities, we ensure that our team members are equipped to make a meaningful impact in the healthcare sector. Located in a dynamic environment, our hybrid work model and competitive benefits package further enhance the appeal of joining our mission to improve lives through innovative medical solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Data & Effectiveness Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Convatec and understanding their VoC programme. Show them you’re not just another candidate; you’re genuinely interested in how you can contribute to their mission of improving lives.
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've used data to drive marketing effectiveness in the past. Convatec loves analytical thinkers, so let your experience shine through.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Convatec.
We think you need these skills to ace Marketing Data & Effectiveness Manager in City of Westminster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Data & Effectiveness Manager. Highlight your experience in customer experience and VoC programmes, and don’t forget to sprinkle in some examples of your analytical skills and campaign successes.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story! Use it to showcase your passion for healthcare and how your background aligns with Convatec’s mission. Be sure to mention specific projects or achievements that demonstrate your fit for the role.
Showcase Your Analytical Skills:Since this role requires strong analytical thinking, make sure to include any relevant tools or methodologies you’ve used in past roles. Whether it’s text analytics or sentiment analysis, let us know how you’ve turned data into actionable insights.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Convatec
✨Know Your Data
As a Marketing Data & Effectiveness Manager, you'll need to demonstrate your analytical skills. Brush up on your knowledge of data fundamentals and be ready to discuss how you would design a Voice of Customer programme. Think about specific examples from your past experience where you've successfully used data to drive marketing decisions.
✨Showcase Your Storytelling Skills
This role requires excellent communication and storytelling abilities. Prepare to share how you've effectively communicated insights to different stakeholders in previous roles. Use clear examples that highlight your ability to tailor your message for various audiences, whether through presentations or dashboards.
✨Familiarise Yourself with Technology
Convatec is looking for someone who can evaluate and implement marketing technology. Make sure you understand the capabilities of CRM systems and data platforms like Dynamics Customer Insights. Be prepared to discuss how you've leveraged technology in past roles to enhance marketing effectiveness.
✨Prepare for Collaboration
This position involves cross-functional collaboration, so be ready to talk about your experience working with different teams. Think of examples where you've partnered with sales, IT, or other departments to achieve marketing goals. Highlight your proactive mindset and how you lead initiatives in a global context.
